The wireless industry has a new player that's rewriting the rules of customer privacy. Phreeli, a privacy-focused MVNO launched in December 2024 by civil liberties activist Nicholas Merrill, allows customers to sign up for mobile service with nothing more than a ZIP code—no name, no address, no email, and no personal information linked to their phone number. Running on T-Mobile's network and using zero-knowledge cryptography for payments, Phreeli represents the most privacy-c

The wireless industry witnessed a dramatic MVNO failure in late November 2025 when Mobi, a Hawaiian mobile service provider with approximately 55,000 subscribers, abruptly ceased operations amid allegations of executive misconduct, unpaid wages, and abandoned customers. The collapse of Mobi—which had signed a multi-year agreement with T-Mobile just two years earlier and was implementing cutting-edge cloud-native infrastructure—serves as a stark reminder of the inherent risks

The wireless industry is witnessing a major legal showdown that could reshape how customers switch carriers and how dealers manage the switching process. AT&T has filed a federal lawsuit seeking an emergency injunction to block T-Mobile's new "Easy Switch" tool, alleging the app uses artificial intelligence to unlawfully access and scrape customer data from AT&T's secure systems. With a court hearing scheduled for December 16, 2025, this case has immediate implications for wi

The wireless industry is on the brink of its most significant disruption in decades. Starlink, SpaceX's satellite internet division, is expanding beyond home broadband into direct-to-cell mobile service—a technology that promises to eliminate dead zones, provide truly global coverage, and fundamentally challenge the traditional carrier model that wireless dealers have relied on for years. Starlink Mobile Direct represents a paradigm shift where satellites replace cell towers,

In what could become the largest media acquisition in history, Netflix has submitted a bold mostly-cash offer to acquire Warner Bros. Discovery, a move that would fundamentally reshape the streaming industry and have significant implications for wireless carriers, retail dealers, and the device ecosystem. According to Reuters, the binding second-round bid values Warner Bros. Discovery significantly above its current $20 billion market capitalization and would saddle Netflix w

If you own a cell phone store and you're not using Google Posts, you're missing out on one of the simplest and most effective ways to attract local customers—completely free. Google Posts are like mini-ads that appear directly in your Google Business Profile listing when people search for your store or browse Google Maps. They let you promote offers, announce new phone arrivals, highlight repair specials, and give customers immediate reasons to choose your store over competit

T-Mobile has officially extended Equipment Installment Plan (EIP) terms from 24 months to 36 months for all tablets and smartwatches, effective November 2025. This significant policy change brings T-Mobile in line with AT&T and Verizon, both of which adopted 36-month financing years ago—a practice T-Mobile previously criticized as anti-consumer and designed to lock customers into longer commitments. For wireless dealers, this change impacts how you position device financing,

Samsung has officially announced the Galaxy Z TriFold, the company's first triple-folding smartphone featuring a groundbreaking 10-inch display when fully unfolded—the largest screen ever on a Galaxy phone. Launched December 2, 2025, this premium device represents Samsung's most ambitious foldable innovation yet, combining ultra-thin engineering (3.9mm at thinnest point), flagship performance with Snapdragon 8 Elite, a 200MP camera, 5,600mAh battery, and standalone Samsung De

Simple Mobile is running an aggressive holiday promotion from December 1–31, 2025: customers who activate a new line on any Simple Mobile Unlimited World or World+ plan and pay for 3 months in advance get the next 3 months completely free. That's 6 months of service for the price of 3—a 50% discount that creates a powerful opportunity for wireless dealers to drive activations, win competitive ports, and capture holiday shoppers looking for value. This dealer-focused guide bre

US Mobile is running an aggressive holiday promotion offering Unlimited Premium plans for as low as $13.92 per month per line when you purchase multiple lines and prepay for 12 months. For wireless dealers, this represents one of the most competitive unlimited data offers in the MVNO market and creates a powerful opportunity to win price-sensitive customers, families, and people looking to switch carriers during the holiday season. This dealer-focused guide breaks down US Mob

Gen Mobile is a T-Mobile network MVNO that offers straightforward prepaid plans with nationwide 5G coverage, no contracts, and competitive pricing designed to appeal to budget-conscious customers and families. For wireless dealers, Gen Mobile represents an opportunity to serve customers who want T-Mobile's network quality without postpaid commitments or credit checks. This MVNO Spotlight breaks down everything dealers need to know about Gen Mobile: network infrastructure, pla

T-Mobile's Black Friday 2025 promotions are shaping up to be some of the most aggressive device offers of the year, with reports indicating free flagship phones including the iPhone 17 Pro and Galaxy Z Flip 7 for qualifying customers. For anyone considering a phone upgrade or switch to T-Mobile, understanding these deals and how they work can help you make the most of the holiday shopping season. This guide breaks down what's expected in T-Mobile's Black Friday lineup based o

For cell phone stores and wireless retailers, the holiday shopping season—especially Black Friday through Christmas—represents one of the biggest revenue opportunities of the year. Customers are actively looking for device upgrades, new lines for family members, and gift-worthy accessories. The challenge is cutting through the noise when every carrier, big-box retailer, and online store is running their own promotions. This dealer-focused guide explains how to build and execu

Red Pocket Mobile has updated its plan lineup with a new approach to unlimited data that sets it apart from many other MVNOs. For wireless dealers, this update creates fresh opportunities to position Red Pocket as a flexible, multi-network prepaid option—especially for customers who want unlimited data without the typical throttling or deprioritization policies found on other budget carriers. This dealer-focused guide breaks down what's new in Red Pocket's unlimited data plan

T-Mobile's deployment of advanced 5G technology at the Las Vegas Grand Prix is more than a flashy tech demo—it's a real-world example of how carriers use high-profile events to showcase network capabilities, generate buzz, and position themselves as innovation leaders. For wireless dealers, these kinds of carrier moves create local marketing opportunities, conversation starters with customers, and proof points you can use when selling T-Mobile plans and devices. This dealer-f

Verizon Prepaid and Simple Mobile have launched a powerful bonus spiff promotion that can significantly increase dealer earnings on unlimited plans. With the right focus and execution, this offer can turn Q4 and early Q1 into a strong period for new activations, upgrades, and multi-line conversions. This dealer-focused guide explains how the bonus spiff works, which plans to prioritize, and how to build sales campaigns around the featured Simple Mobile and Verizon Prepaid off

Ultra Mobile has carved out a clear niche in the crowded MVNO space: affordable prepaid service on a major nationwide network with strong international calling and texting baked into its plans. For wireless dealers, Ultra can be a powerful tool when you are serving immigrant communities, international families, and budget-conscious prepaid users who still want reliable coverage and data. This extended MVNO spotlight is written specifically for dealers and store owners. It is

T-Mobile is doubling down on its “Un-carrier” strategy with a new switching app designed to make it easier for AT&T and Verizon customers to move their lines over. For dealers and retail reps, this isn’t just another tech feature—it’s a new tool you can use to remove friction, close more port-ins, and win customers who are tired of their current carrier but scared of the switching process. This dealer-focused guide breaks down what the switching app is trying to solve, how it

PureTalk’s Holiday 2025 “For Life” promotion gives dealers a rare kind of offer to work with: customers can lock in special rates for life and, on select plans, qualify for a free phone. In a market where most promos expire after 3–12 months, a “for life” message is a powerful way to stand out, reduce churn, and build long-term relationships. This dealer-centered guide breaks down the key elements of the PureTalk Holiday 2025 promo, explains how lifetime pricing changes the c

Simple Mobile has launched a powerful new promo that gives dealers a high-impact way to drive prepaid activations and upgrades: a Samsung Galaxy A16 5G for FREE  with qualifying Simple Mobile plans. Even better, this offer is now available to all dealers  with a 100% rebate  and no tier restriction . This dealer-focused guide breaks down the promo details, explains the requirements in plain language, and gives you practical strategies to turn this offer into more activations,