AT&T won a major advertising battle when BBB National Programs retracted its cease-and-desist letter over the Luke Wilson ad that criticized T-Mobile's marketing. The victory clarifies advertising rules for wireless dealers and highlights the importance of truth-based competitive marketing that doesn't violate self-regulatory policies.

UBS reports rising cancellation rates at AT&T, T-Mobile, and Verizon as customers become more willing to switch carriers. The Big Three are launching aggressive campaigns like Verizon's "Bring Your Bill" and T-Mobile's "Switching Made Easy" to steal customers from rivals. For wireless dealers, this environment creates massive opportunities to win customers frustrated by price hikes and poor service.

The FCC just approved AT&T's $1 billion spectrum purchase and T-Mobile's $4.4 billion acquisition of UScellular's wireless operations. This marks major market consolidation with the Big Three now controlling 80%+ of spectrum and 90%+ of subscribers. Here's what wireless dealers need to know about these deals and how to capitalize on the changing landscape.

AT&T just launched Connected Life, a new smart home security system powered by Google Home and Abode with cellular backup. Starting at $10.99/month with hardware kits from $399-$699, this convergence offering creates massive opportunities for wireless dealers to bundle mobile, internet, and smart home security. Here's how to sell it.

AT&T CEO confirms digital carrier switching rollout in 2025. Learn how easier customer switching impacts wireless dealers and retention strategies.

The FCC coverage map wireless dealers  have been waiting for is finally here—and it's a game-changer for closing sales and handling objections. New data released by the Federal Communications Commission allows you to compare Verizon, T-Mobile, and AT&T coverage side-by-side in every state, down to individual addresses. Here's how wireless dealers can use this powerful tool to win more customers, overcome coverage objections, and position themselves as trusted local experts. W

The wireless industry is witnessing a major legal showdown that could reshape how customers switch carriers and how dealers manage the switching process. AT&T has filed a federal lawsuit seeking an emergency injunction to block T-Mobile's new "Easy Switch" tool, alleging the app uses artificial intelligence to unlawfully access and scrape customer data from AT&T's secure systems. With a court hearing scheduled for December 16, 2025, this case has immediate implications for wi

In a major milestone for mid-band 5G, AT&T has activated EchoStar’s 3.45 GHz spectrum on nearly 23,000 cell sites  across the United States in just a few weeks. This rapid deployment, which precedes the official closing of AT&T’s $23 billion purchase of this spectrum, is enabled by a short-term spectrum management lease with EchoStar. This aggressive rollout is already delivering significant performance improvements for both mobile 5G and fixed wireless internet services, cre

AT&T Prepaid is launching aggressive holiday deals for 2025 with free phones, deeply discounted devices, and a new $25/month unlimited plan—the lowest price in AT&T Prepaid history. For wireless dealers, this represents a massive opportunity to drive activations, increase commissions, and capture holiday shoppers. Here's your complete guide to AT&T Prepaid holiday deals: device offers, plan promotions, sales strategies, competitive positioning, and proven tactics to maximize

EchoStar just agreed to sell its full unpaired AWS-3 spectrum license to AT&T for $1.0 billion. Here's what this major spectrum deal means for wireless dealers, network coverage, AT&T's competitive positioning, and the future of 5G expansion. The Deal: EchoStar Sells AWS-3 Spectrum to AT&T EchoStar Corporation announced it has entered into a definitive agreement to sell its full unpaired AWS-3 spectrum license to AT&T for $1.0 billion in cash . The transaction is subject to r

Effective November 1st, AT&T launches enhanced military switcher promotion offering up to $100 in monthly bill credits—complete dealer guide to eligibility, requirements, competitive positioning, and sales strategies AT&T has announced a significant enhancement to its military customer acquisition strategy with a new AT&T military switcher offer  effective November 1st, 2025. Military servicemembers and veterans who port in their number and purchase a smartphone on an install

AT&T is launching a new 25% discount for retired first responders starting October 28, 2025, expanding its appreciation offers to honor retired law enforcement officers and firefighters.  The discount applies to every line on AT&T's best unlimited plans—Unlimited Premium PL, Unlimited Extra EL, and Unlimited Starter SL—and is available to retired first responders and their families. For wireless dealers, this new offer presents significant opportunities to attract a loyal, un

AT&T has updated the chargeback policy for its $800 Smartphone Reimbursement Switcher Offer, effective October 24, 2025.  The new policy introduces a 36-month commitment structure with tiered cancellation fees based on when customers cancel service. This change significantly impacts how dealers should position the offer, educate customers, and manage chargeback risk. Here's everything wireless dealers need to know about the updated policy, customer disclosure requirements, an

AT&T Convergence Strategy: Quick Overview Detail Information CEO Statement "Our shift in tactic is to focus on converged customers" Convergence Rate 41.5% of fiber customers also have AT&T mobile Q3 2025 Fiber Adds 288,000 new fiber customers Q3 2025 Mobile Adds 403,000 postpaid phone net adds 5G Home Internet 270,000 new customers in Q3 Strategic Focus Fiber + Mobile bundling ("race to convergence") Competitive Position Only major carrier with nationwide fiber footprint CEO

⚠️ URGENT: AT&T Wireless Offer Updates Effective October 10, 2025 LAST DAY FOR CURRENT OFFERS: THURSDAY, OCTOBER 9, 2025 NEW OFFERS START: FRIDAY, OCTOBER 10, 2025 AT&T Wireless Offer Updates: Executive Summary AT&T is implementing significant changes to multiple wireless promotions effective Friday, October 10, 2025. These AT&T wireless offer updates  reduce switcher incentives, adjust iPhone trade-in tier values, modify upgrade program credits, and lower iPhone 16 tiered pr

AT&T 5G Standalone Overview Network Element Details Announcement Date October 8, 2025 Deployment Status Nationwide 5G SA deployed...

The telecommunications industry is witnessing a historic transformation as the AT&T copper network shutdown  receives Federal...

AT&T Prepaid MVNO: Executive Summary In the competitive landscape of Mobile Virtual Network Operators, AT&T Prepaid MVNO  has established...

US carriers have many protections in place that trigger when malicious third parties attempt to scam one of their customers. Today, AT&T...

AT&T customers are probably already familiar with the carrier ActiveArmor app, which has been specifically designed to help stop spam...