T-Mobile’s 2026 free line promotion is back, letting customers add an extra line at no cost. Wireless dealers can use this to drive upgrades, attract families and businesses, and bundle more devices and accessories for higher revenue.

T-Mobile’s Apple Messages integration and T Life Virtual Assistant are set to transform customer support and digital engagement. Wireless dealers can leverage these tools to improve service, drive upgrades, and differentiate in a competitive market.

Verizon could phase out technologies not earning their keep in 2026, impacting devices, plans, and dealer support. Wireless dealers must prepare for network changes, customer upgrades, and new sales opportunities as Verizon focuses on profitable, next-gen solutions.

AT&T’s 2026 satellite move will deliver nationwide coverage, new device upgrades, and enterprise solutions. Wireless dealers can grow revenue by targeting rural, business, and outdoor customers with satellite-ready phones, bundles, and service plans

The DOJ is investigating Google and Verizon for alleged fraud, raising questions about industry trust and compliance. Wireless dealers must stay informed, communicate transparently with customers, and be ready to address concerns about privacy, data integrity, and ethical business practices.

AT&T won a major advertising battle when BBB National Programs retracted its cease-and-desist letter over the Luke Wilson ad that criticized T-Mobile's marketing. The victory clarifies advertising rules for wireless dealers and highlights the importance of truth-based competitive marketing that doesn't violate self-regulatory policies.

Mint Mobile's Galaxy A16 5G bundle ($195 with 12-month unlimited data) is disrupting wireless pricing. The deal saves customers $185 on the device plus 50% off annual service. Wireless dealers must respond with competitive MVNO partnerships, bundle strategies, and value-added services to compete with aggressive prepaid pricing.

A federal judge ordered T-Mobile to stop scraping AT&T customer data via its "Switching Made Easy" tool. The lawsuit highlights legal risks of AI-powered account access tools. Wireless dealers must understand compliance, customer consent, and safe switching practices to avoid legal exposure while helping customers transition carriers.

AT&T, T-Mobile, and Verizon fixed wireless access (FWA) speeds declined in Q2 and Q3 2025, according to Ookla. Network congestion from shared mobile and home internet resources is impacting customer experience. Wireless dealers can capitalize by educating customers, positioning fiber alternatives, and leveraging carrier spectrum investments to drive sales.

Verizon is removing legacy loyalty discounts ($10-$25/month) for some customers starting September 1, 2025, while simultaneously increasing administrative fees by $0.28-$2.37 per line. However, customers requesting transfer PINs to switch carriers are now receiving new loyalty offers. For wireless dealers, Verizon loyalty discount removal wireless dealers creates opportunities to win frustrated customers—or retain Verizon customers by helping them negotiate better deals.

T-Mobile announced it has reached a major milestone—\$20 million in Hometown Grants awarded to 450 small towns and rural communities across 48 states and Puerto Rico since the program launched in April 2021. The grants, which provide up to \$50,000 per town, fund community projects like parks, libraries, public Wi-Fi networks, historic venue renovations, and downtown revitalization. For wireless dealers, T-Mobile Hometown Grants wireless dealers community  marketing represent

Total Wireless launched Total Wireless Edge, a groundbreaking device financing program for prepaid customers. The program offers premium devices like iPhone 16e for $0 down and as low as $0/month after promotional credits, with no credit score requirements for existing customers with qualifying payment history. For wireless dealers, this eliminates the "prepaid penalty" and creates opportunities to sell flagship devices to budget-conscious customers.

Verizon launches 5G Network Slice - Enhanced Internet, offering business customers dedicated network capacity with 200 Mbps download and 45 Mbps upload speeds. The solution targets enterprises running AI, machine learning, and mission-critical workloads. For wireless dealers, this creates opportunities to sell enterprise connectivity solutions and position themselves as business technology experts.

A Kansas customer sued Verizon after the carrier refused to unlock his iPhone despite FCC regulations requiring unlocking 60 days after activation. Verizon changed its policy retroactively, demanding 60 days of paid service instead. The customer won in small claims court. For wireless dealers, understanding phone unlocking regulations is critical to avoid legal issues and maintain customer trust.

Consumer Cellular is offering new customers their entire second month free on every line through February 15, 2026, using promo code 2NDFREE. This MVNO promotion targets budget-conscious households looking to cut wireless bills without sacrificing coverage. For wireless dealers, this represents an opportunity to attract value-seeking customers and compete against higher-priced carriers.

Verizon is now offering free lines to select customers—a strategy borrowed directly from T-Mobile's playbook. The promotion offers an Unlimited Welcome line free for 36 months to qualifying customers on Unlimited plans. Available via the My Verizon app, the BYOD-only deal requires autopay and paperless billing. For wireless dealers, this represents a major opportunity.

T-Mobile has closed a loophole that allowed employees to bypass the T-Life app by processing cash transactions through legacy systems. With cash payments now integrated into T-Life, all customers and employees must use the app for transactions. Installed over 90 million times, T-Life represents T-Mobile's aggressive digital transformation strategy—and wireless dealers must adapt.

UBS reports rising cancellation rates at AT&T, T-Mobile, and Verizon as customers become more willing to switch carriers. The Big Three are launching aggressive campaigns like Verizon's "Bring Your Bill" and T-Mobile's "Switching Made Easy" to steal customers from rivals. For wireless dealers, this environment creates massive opportunities to win customers frustrated by price hikes and poor service.

Former T-Mobile TPR employees reveal widespread unethical practices including adding unauthorized insurance, accessories, and services to customer accounts without consent. Luna Wireless, which operates 450+ T-Mobile stores, is specifically named. This scandal highlights why ethical wireless sales practices dealers prioritize create sustainable competitive advantages through trust, transparency, and long-term customer relationships.

Verizon is cutting HBO Max upgrade prices starting December 16, offering ad-free streaming for less. The Standard tier drops to $7.50/month (down from $11), and Premium falls to $12/month (from $15). This creates a powerful sales opportunity for wireless dealers to position streaming bundles as value-adds that increase customer retention and average revenue per user.