CBS News reportedly looking to cut 15% of its staff is another sign legacy media is tightening budgets—often leading to programming changes, fewer local resources, and more customers rethinking cable. Wireless dealers can turn this into a “Keep Your News, Cut Your Bill” campaign: help customers find the right streaming news options, set up devices, and eliminate buffering with mesh Wi‑Fi/extenders. News watchers are high-intent cord-cutters when you make it simple.

AT&T being sued by a New York City pension fund is the kind of headline that can spark customer doubts: “Is AT&T in trouble?” “Will my service change?” Dealers can win by staying calm and factual, avoiding legal opinions, and redirecting the conversation to what customers actually care about—coverage where they live/work, total monthly cost, and support. A simple “Coverage + Bill Audit” keeps trust high and churn low.

Niche smartphones keep popping up, but most can’t compete with Apple and Samsung because customers don’t just buy a phone—they buy the ecosystem, support, accessories, and resale value. Wireless dealers can use this to tighten inventory strategy: lead with iPhone/Galaxy for most buyers, offer niche devices only for clear use cases, and protect margin with bundles (case, glass, fast charging, setup) plus a simple “fit check” so customers don’t regret the purchase.

WiFi calling explained: Learn how WiFi Calling lets customers call/text over WiFi when cell signal is weak. Includes a dealer-friendly checklist to enable WiFi calling on iPhone/Android, confirm it’s working, and troubleshoot common activation and call-quality issues fast.

A major cable company losing 252,000 TV customers and 192,000 internet customers in 2025 shows Cord Cutting 2.0 is real—customers aren’t just dropping cable TV, they’re rethinking home internet too. Wireless dealers can win by running a Home Bill Audit (TV + internet total), offering a “No-Buffering” streaming setup, and bundling home internet alternatives with mesh Wi‑Fi, extenders, and setup services.

AT&T expanding connectivity is a sales trigger for customers who care about coverage where they actually live, work, and travel. Wireless dealers can turn this into a Coverage-First Switcher campaign: run a quick coverage audit by ZIP + key addresses, target small businesses and remote workers, and bundle the full experience (device upgrade, Wi‑Fi calling setup, hotspot backup, and accessories). Expansion news sells when you make it personal.

T-Mobile’s new loyalty plans promise savings, but the details matter. Wireless dealers can win by running a quick Loyalty Plan Audit: confirm eligibility, compare the customer’s current total bill to the new plan, and explain any requirements in plain English. When customers understand the “strings,” they’re less likely to churn or return angry—plus you can attach protection, setup, and accessories to increase margin.

Verizon’s 35-day unlock wait for fully paid-off phones can surprise switchers who assume “paid off” means “unlocked today.” Wireless dealers can win by running an Unlock Readiness Check before activations: confirm payoff status, start the unlock clock early, set expectations in writing, and offer a backup plan (temporary device, eSIM-ready options, or certified pre-owned). Clear timelines reduce cancellations and chargebacks.

“I can get it cheaper online” doesn’t have to kill the sale. Learn how to handle price objections with a simple in-store value system: diagnose the comparison, stack your service value, offer options (not discounts), and use smart price-matching rules that protect your margins.

T-Mobile Prepaid is a high-trust prepaid product that’s easy to sell—especially to customers who care about 5G performance and simple monthly pricing. This dealer guide covers how to work with T-Mobile Prepaid master agents, position plans, handle objections, and increase activations, accessories, and monthly refills.

YouTube TV revealed channels for its cheaper packages, including a sports package. Dealers can win with channel-match audits and no-buffering Wi‑Fi bundles.

Disney agreeing to pay $2.75 million in a California privacy case is a reminder that streaming privacy matters—and customers are paying attention. Wireless dealers can turn this into a trust-building service: offer a 10-minute Streaming Privacy Checkup (account security, password hygiene, kid profiles, ad tracking limits, and device permissions). Privacy-first setup reduces fraud, improves retention, and creates easy attach for setup services and home Wi‑Fi upgrades.

T-Mobile’s CEO has weighed in on phone subsidies and pricing—exactly the kind of topic that shapes what customers expect when they walk into a store. In 2026, customers are more educated (and more skeptical) than ever. They’ve seen “free phone” headlines, then opened a bill that didn’t feel free. For T-Mobile CEO comments on phone subsidies and pricing 2026 wireless dealers , the opportunity is to win with transparency: show the real monthly total, explain the timeline, and o

Apple iPhone 17 Pro Max review for wireless dealers: in-depth look at camera, screen size, storage, performance, battery, activations, repair parts sourcing, and resale value.

Phone refresh rate explained: Learn what 60Hz, 90Hz, and 120Hz really mean, why 120Hz vs 60Hz feels smoother, and the battery tradeoffs. Includes dealer-friendly demos and recommendations for gamers, power users, and budget shoppers.

Learn the phone grading system dealers use to price inventory. This guide explains A stock vs B stock phones vs C stock, common defects, testing standards, and pricing rules.

Want more calls, directions, and walk-ins from Google? This guide breaks down Google Ads for cell phone stores—how to set up Search + Display campaigns, target local buyers, and optimize for real ROI.

“I can get it cheaper online” doesn’t have to kill the sale. Learn how to handle price objections with a simple in-store value system: diagnose the comparison, stack your service value, offer options (not discounts), and use smart price-matching rules that protect your margins.

Apple leading the market in active smartphones (with Samsung in second) confirms what dealers see daily: iPhone and Galaxy dominate customer demand. Wireless dealers can turn this into a smarter sales strategy—run an Ecosystem Audit, push trade-ins to upgrade aging devices, and attach high-margin add-ons (cases, fast charging, screen protection, and wearables). The win is selling the ecosystem, not just the phone.

Verizon being ranked best at Super Bowl LX at Levi’s Stadium is a perfect proof point for customers who care about performance in crowded places—stadiums, concerts, festivals, and big events. Wireless dealers can turn this into a “Game-Day Ready” campaign: sell event-ready phones, set up Wi‑Fi calling, and bundle power (banks + car chargers) plus hotspot options for travelers and tailgaters. Performance sells when crowds hit.