Add-on menu board: what to include + pricing psychology
- Wireless Dealer Group
- 2 minutes ago
- 3 min read
If your reps “ask about accessories” and customers say “not today,” it’s usually not a product problem—it’s a presentation problem.
An add-on menu board works because it turns add-ons into a menu choice. Customers don’t feel sold. They feel guided.
This is one of the fastest ways to increase attach rate, raise average ticket, and make checkout smoother.
What an add-on menu board should do (in 5 seconds)
Show the top add-ons customers actually need
Group them into 3 bundles (Good/Better/Best)
Make one option feel “most popular”
Remove math (bundle price is clear)
Make the rep’s script easy (“Which one do you want?”)
What to include (6–10 items max)
Keep it tight. Too many options kills conversion.
Core add-ons (high conversion)
Case (basic + premium option)
Screen protector + install (position as protection + peace of mind)
Fast charger (USB-C / PD)
Car charger (easy yes at checkout)
Optional add-ons (choose based on your store)
Data transfer / setup service (if you charge for it)
Device insurance / protection plan (if offered)
Bluetooth earbuds (good for upgrades)
Power bank (great for commuters)
SIM kit / activation support (if applicable)
Tip: If an item doesn’t sell weekly, it doesn’t belong on the board.
The best structure: Good / Better / Best bundles
Bundles beat single-item upsells because they create a “complete solution.”
Bundle rules that convert
Good = minimum protection (low friction)
Better = most popular (best value)
Best = premium (anchor price + margin)
Pricing psychology that works (without being gimmicky)
1) Use the “Most Popular” anchor
Label the middle bundle as Most Popular. This reduces decision stress and increases conversion.
2) Create a meaningful step-up (not tiny differences)
If Better is only $5 more than Good, customers feel manipulated. If it’s $15–$30 more, it feels like a real upgrade.
3) Make Best the anchor (so Better feels safe)
Best should be clearly premium. Its job is to make Better feel like the smart choice.
4) Use clean, rounded pricing
For in-store boards, $49 / $79 / $119 often converts better than $47.83. Clean numbers feel simpler and more trustworthy.
5) Prefer “bundle savings” language over discounting the phone
Position bundles as value and protection, not “cheap stuff.”
Paste-ready add-on menu board (copy you can print)
Option A: Simple Protection Menu
ADD-ON MENU (Choose Your Setup) GOOD – $49 Case + Screen Protector BETTER (Most Popular) – $79 Case + Screen Protector + Fast Charger BEST – $119 Premium Case + Screen Protector (Installed) + Fast Charger + Car Charger
Option B: Protection + Setup Menu (if you charge for services)
ADD-ON MENU (Protection + Setup) GOOD – $69 Case + Screen Protector + Basic Setup BETTER (Most Popular) – $99 Case + Screen Protector (Installed) + Data Transfer + Fast Charger BEST – $149 Premium Protection (Installed) + Full Data Transfer + Fast Charger + Car Charger
Where to place it (so it actually gets used)
Checkout counter (eye level)
Next to the accessory wall (reinforces the menu)
On a small tabletop sign for each register
The rep script (one sentence)
Script: “Before we ring you out, which setup do you want—Good, Better, or Best? Most people choose Better because it covers protection plus a fast charger.”
Manager checklist (keep it converting)
Update pricing monthly (or when costs change)
Keep the board to 3 bundles max
Make sure every bundle is in stock daily
Track attach rate by rep (coach the script)
Remove anything that creates arguments at checkout
If you need reliable sources for the add-ons themselves, start here: Accessories.
For professional printing and countertop signage: Printing Services Partners and Promotional Materials.
For screens that rotate menus and promos automatically: Digital Signage Partners.
Final takeaway
An add-on menu board works when it’s simple: 3 bundles, clean pricing, one “Most Popular,” and a one-sentence script. That’s how you raise attach rate without pressure.
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