T-Mobile’s 2026 free line promotion is back, letting customers add an extra line at no cost. Wireless dealers can use this to drive upgrades, attract families and businesses, and bundle more devices and accessories for higher revenue.

T-Mobile’s Apple Messages integration and T Life Virtual Assistant are set to transform customer support and digital engagement. Wireless dealers can leverage these tools to improve service, drive upgrades, and differentiate in a competitive market.

Verizon could phase out technologies not earning their keep in 2026, impacting devices, plans, and dealer support. Wireless dealers must prepare for network changes, customer upgrades, and new sales opportunities as Verizon focuses on profitable, next-gen solutions.

AT&T’s 2026 satellite move will deliver nationwide coverage, new device upgrades, and enterprise solutions. Wireless dealers can grow revenue by targeting rural, business, and outdoor customers with satellite-ready phones, bundles, and service plans

The DOJ is investigating Google and Verizon for alleged fraud, raising questions about industry trust and compliance. Wireless dealers must stay informed, communicate transparently with customers, and be ready to address concerns about privacy, data integrity, and ethical business practices.

AT&T won a major advertising battle when BBB National Programs retracted its cease-and-desist letter over the Luke Wilson ad that criticized T-Mobile's marketing. The victory clarifies advertising rules for wireless dealers and highlights the importance of truth-based competitive marketing that doesn't violate self-regulatory policies.

A federal judge ordered T-Mobile to stop scraping AT&T customer data via its "Switching Made Easy" tool. The lawsuit highlights legal risks of AI-powered account access tools. Wireless dealers must understand compliance, customer consent, and safe switching practices to avoid legal exposure while helping customers transition carriers.

AT&T, T-Mobile, and Verizon fixed wireless access (FWA) speeds declined in Q2 and Q3 2025, according to Ookla. Network congestion from shared mobile and home internet resources is impacting customer experience. Wireless dealers can capitalize by educating customers, positioning fiber alternatives, and leveraging carrier spectrum investments to drive sales.

Verizon is removing legacy loyalty discounts ($10-$25/month) for some customers starting September 1, 2025, while simultaneously increasing administrative fees by $0.28-$2.37 per line. However, customers requesting transfer PINs to switch carriers are now receiving new loyalty offers. For wireless dealers, Verizon loyalty discount removal wireless dealers creates opportunities to win frustrated customers—or retain Verizon customers by helping them negotiate better deals.

Verizon partnered with Kodiak AI to power autonomous trucks using 5G Ultra Wideband connectivity. The partnership enables self-driving trucks to navigate highways safely using real-time data, AI processing, and mission-critical connectivity. For wireless dealers, this showcases enterprise 5G applications beyond smartphones—creating opportunities to sell IoT solutions, fleet connectivity, and business 5G services to logistics companies, construction firms, and transportation b

Verizon launches 5G Network Slice - Enhanced Internet, offering business customers dedicated network capacity with 200 Mbps download and 45 Mbps upload speeds. The solution targets enterprises running AI, machine learning, and mission-critical workloads. For wireless dealers, this creates opportunities to sell enterprise connectivity solutions and position themselves as business technology experts.

A Kansas customer sued Verizon after the carrier refused to unlock his iPhone despite FCC regulations requiring unlocking 60 days after activation. Verizon changed its policy retroactively, demanding 60 days of paid service instead. The customer won in small claims court. For wireless dealers, understanding phone unlocking regulations is critical to avoid legal issues and maintain customer trust.

Verizon is now offering free lines to select customers—a strategy borrowed directly from T-Mobile's playbook. The promotion offers an Unlimited Welcome line free for 36 months to qualifying customers on Unlimited plans. Available via the My Verizon app, the BYOD-only deal requires autopay and paperless billing. For wireless dealers, this represents a major opportunity.

T-Mobile has closed a loophole that allowed employees to bypass the T-Life app by processing cash transactions through legacy systems. With cash payments now integrated into T-Life, all customers and employees must use the app for transactions. Installed over 90 million times, T-Life represents T-Mobile's aggressive digital transformation strategy—and wireless dealers must adapt.

UBS reports rising cancellation rates at AT&T, T-Mobile, and Verizon as customers become more willing to switch carriers. The Big Three are launching aggressive campaigns like Verizon's "Bring Your Bill" and T-Mobile's "Switching Made Easy" to steal customers from rivals. For wireless dealers, this environment creates massive opportunities to win customers frustrated by price hikes and poor service.

Verizon is cutting HBO Max upgrade prices starting December 16, offering ad-free streaming for less. The Standard tier drops to $7.50/month (down from $11), and Premium falls to $12/month (from $15). This creates a powerful sales opportunity for wireless dealers to position streaming bundles as value-adds that increase customer retention and average revenue per user.

The FCC just approved AT&T's $1 billion spectrum purchase and T-Mobile's $4.4 billion acquisition of UScellular's wireless operations. This marks major market consolidation with the Big Three now controlling 80%+ of spectrum and 90%+ of subscribers. Here's what wireless dealers need to know about these deals and how to capitalize on the changing landscape.

T-Mobile is making customers dependent on its T-Life app as part of a major digital transformation after losing subscribers. The carrier is ending Apple Messages support, extending device payment plans to 36 months, and pushing all customer service through T-Life. Here's how wireless dealers can adapt and capitalize on these changes.

AT&T just launched Connected Life, a new smart home security system powered by Google Home and Abode with cellular backup. Starting at $10.99/month with hardware kits from $399-$699, this convergence offering creates massive opportunities for wireless dealers to bundle mobile, internet, and smart home security. Here's how to sell it.

T-Mobile just launched a new "Line On Us" promotion for December 2025, offering select customers a free additional line with no device purchase required. The promo, called "Loyalty BYOD Dec 2025," requires at least 2 paid lines and is BYOD-only. For wireless dealers, this is a powerful retention and upsell tool—here's how to leverage it for maximum sales impact.