T-Mobile’s 2026 free line promotion is back, letting customers add an extra line at no cost. Wireless dealers can use this to drive upgrades, attract families and businesses, and bundle more devices and accessories for higher revenue.

T-Mobile’s Apple Messages integration and T Life Virtual Assistant are set to transform customer support and digital engagement. Wireless dealers can leverage these tools to improve service, drive upgrades, and differentiate in a competitive market.

Verizon could phase out technologies not earning their keep in 2026, impacting devices, plans, and dealer support. Wireless dealers must prepare for network changes, customer upgrades, and new sales opportunities as Verizon focuses on profitable, next-gen solutions.

AT&T’s 2026 satellite move will deliver nationwide coverage, new device upgrades, and enterprise solutions. Wireless dealers can grow revenue by targeting rural, business, and outdoor customers with satellite-ready phones, bundles, and service plans

The DOJ is investigating Google and Verizon for alleged fraud, raising questions about industry trust and compliance. Wireless dealers must stay informed, communicate transparently with customers, and be ready to address concerns about privacy, data integrity, and ethical business practices.

AT&T won a major advertising battle when BBB National Programs retracted its cease-and-desist letter over the Luke Wilson ad that criticized T-Mobile's marketing. The victory clarifies advertising rules for wireless dealers and highlights the importance of truth-based competitive marketing that doesn't violate self-regulatory policies.