T-Mobile just launched an aggressive switcher promotion offering four free phones on its basic Essentials plan. Here's everything wireless dealers need to know to capitalize on this limited-time offer and drive massive customer acquisition. The Promotion: Four Free Phones for Switchers T-Mobile is making it incredibly easy for families to switch carriers with a new promotion that offers four free smartphones when customers port in their numbers and activate on the T-Mobile Es

EchoStar just agreed to sell its full unpaired AWS-3 spectrum license to AT&T for $1.0 billion. Here's what this major spectrum deal means for wireless dealers, network coverage, AT&T's competitive positioning, and the future of 5G expansion. The Deal: EchoStar Sells AWS-3 Spectrum to AT&T EchoStar Corporation announced it has entered into a definitive agreement to sell its full unpaired AWS-3 spectrum license to AT&T for $1.0 billion in cash . The transaction is subject to r

Metro by T-Mobile just launched the most affordable device protection plan in the industry—$3 per month with a $19 deductible. Here's what wireless dealers need to know about this game-changing announcement and how to leverage it for customer acquisition and retention. The Big News: $3/Month Device Protection Metro by T-Mobile has disrupted the device insurance market by introducing a new protection plan that costs just $3 per month with a $19 deductible . This represents the

T-Mobile just democratized emergency access by making its satellite-based Text to 911 feature free for everyone—regardless of carrier or device. Here's how wireless dealers can leverage this game-changing announcement to attract customers and position themselves as community safety advocates. The Big News: Free Emergency Access for All On November 5, 2025, T-Mobile announced that its satellite-based Text to 911 service is now free for everyone —not just T-Mobile customers. Th

The complete, no-nonsense guide for cell phone store owners who want to run simple, effective Google Ads campaigns that actually drive customers through the door—without wasting money or needing a marketing degree If you own a cell phone store, you've probably heard that Google Ads for cell phone stores  can drive massive foot traffic. You've also probably heard horror stories about wasted ad budgets and complicated campaigns that don't deliver results. The truth is, Google A

Effective November 1st, AT&T launches enhanced military switcher promotion offering up to $100 in monthly bill credits—complete dealer guide to eligibility, requirements, competitive positioning, and sales strategies AT&T has announced a significant enhancement to its military customer acquisition strategy with a new AT&T military switcher offer  effective November 1st, 2025. Military servicemembers and veterans who port in their number and purchase a smartphone on an install

Independent carrier MobileX steps up to provide free wireless service for customers affected by SNAP benefit suspension—complete dealer guide to eligibility, activation, and program details In a bold move to support Americans affected by the suspension of Supplemental Nutrition Assistance Program (SNAP) benefits, independent wireless carrier MobileX free wireless  has announced it will cover the cost of wireless service for customers who have lost access to federal food assis

Total Wireless is a prepaid MVNO owned by Verizon that operates on America's largest and most reliable 4G LTE and 5G network.  For wireless dealers, Total Wireless represents a compelling opportunity to offer Verizon-quality network coverage at competitive prepaid prices without the complexity of postpaid contracts or credit checks. With straightforward unlimited plans, multi-line family discounts, and strong dealer support, Total Wireless is an attractive MVNO for dealers lo

T-Mobile is offering free calls and texts to Jamaica through November 2025 in response to the recent hurricane disaster that has devastated the island nation.  This humanitarian relief effort allows T-Mobile customers to stay connected with family and friends in Jamaica during this critical time without worrying about international calling charges. For wireless dealers, this is an important customer service opportunity to help affected customers stay in touch with loved ones

Most cell phone store owners focus their marketing efforts on Facebook, Instagram, and Google—but they're missing one of the most powerful platforms for building business credibility, attracting vendor partnerships, and recruiting top sales talent: LinkedIn.  While social media platforms help you reach consumers, LinkedIn connects you with the business side of the wireless industry—vendors, distributors, master agents, potential employees, and industry professionals. A well-o

Starting October 30, 2025, T-Mobile is eliminating all payment arrangement options except the T-Life app, forcing customers to use the mobile app instead of calling customer service, visiting retail stores, or using the automated phone system.  This change represents T-Mobile's continued push toward self-service digital channels and away from traditional customer support methods. For wireless dealers, this policy shift creates new customer service challenges, particularly for

AT&T is launching a new 25% discount for retired first responders starting October 28, 2025, expanding its appreciation offers to honor retired law enforcement officers and firefighters.  The discount applies to every line on AT&T's best unlimited plans—Unlimited Premium PL, Unlimited Extra EL, and Unlimited Starter SL—and is available to retired first responders and their families. For wireless dealers, this new offer presents significant opportunities to attract a loyal, un

T-Mobile is launching its annual holiday giving campaign with a focus on first responders, running from National First Responders Day (October 28) through Giving Tuesday (December 2, 2025).  The campaign includes employee donation matching, customer participation through the T-Life app, and up to $450,000 in corporate donations to first responder organizations. For wireless dealers, this campaign presents an opportunity to engage customers, support local first responders, and

The Samsung Galaxy S25+ and Google Pixel 10 Pro represent two of the most compelling flagship smartphones of 2025.  For wireless dealers, understanding the key differences between these devices is essential for matching customers with the right phone and maximizing sales. This comprehensive comparison covers specs, features, pricing, camera performance, battery life, software experience, and actionable sales strategies to help dealers position each device effectively. Quick C

AT&T has updated the chargeback policy for its $800 Smartphone Reimbursement Switcher Offer, effective October 24, 2025.  The new policy introduces a 36-month commitment structure with tiered cancellation fees based on when customers cancel service. This change significantly impacts how dealers should position the offer, educate customers, and manage chargeback risk. Here's everything wireless dealers need to know about the updated policy, customer disclosure requirements, an

Metro by T-Mobile is one of the most established and accessible MVNOs for wireless dealers.  As a T-Mobile subsidiary offering prepaid wireless service, Metro provides dealers with recurring commission revenue, access to budget-conscious customers, and a proven business model. This comprehensive spotlight covers everything dealers need to know about Metro by T-Mobile, including plans, pricing, network performance, dealer program details, competitive positioning, and actionabl

Roku has announced a major suite of updates addressing some of the biggest pain points in TV streaming.  The company unveiled AI-powered voice search, direct Bluetooth headphone connectivity, improved Live TV discovery, enhanced mobile app features, and a new affordable smart projector. These updates represent a significant evolution in Roku's platform and create new opportunities for dealers to enhance customer experiences. Key Updates for Dealers: AI-Powered Roku Voice: Und

T-Mobile has officially closed a credit card autopay loophole that allowed customers to earn rewards while keeping their autopay discount.  Effective October 24, 2025, customers who make early one-time payments with a credit card will lose their $5 per line monthly discount, even if they have a debit card or bank account set up for autopay. This policy change has significant implications for dealers, customer retention, and sales conversations. Key Points for Dealers: Effecti

Wide Open West (WOW!), one of the nation's largest independent cable and broadband providers, is going private.  DigitalBridge Group and Crestview Partners announced a $1.5 billion acquisition deal to take the company private, with closure expected in Q1 2026. For cell phone store dealers, this represents a significant shift in the broadband market landscape—and creates both challenges and opportunities. Key Takeaways for Dealers: WOW! serves 4.7 million subscribers across 7

Verizon Home Internet Lite: Quick Overview for Dealers Detail Information Launch Date October 2025 (Available Now) Pricing $25/month (limited-time with mobile plan), $60/month standalone Speeds Up to 25 Mbps download (typical 10-25 Mbps) Data Cap 150 GB at full speed, then reduced to 10 Mbps (unlimited data) Network Verizon 5G/4G LTE network Price Guarantee 3 years for $25/month rate (with mobile plan) Target Market Rural/underserved areas, light internet users, budget-consci