T-Mobile is launching its annual holiday giving campaign with a focus on first responders, running from National First Responders Day (October 28) through Giving Tuesday (December 2, 2025).  The campaign includes employee donation matching, customer participation through the T-Life app, and up to $450,000 in corporate donations to first responder organizations. For wireless dealers, this campaign presents an opportunity to engage customers, support local first responders, and

AT&T has updated the chargeback policy for its $800 Smartphone Reimbursement Switcher Offer, effective October 24, 2025.  The new policy introduces a 36-month commitment structure with tiered cancellation fees based on when customers cancel service. This change significantly impacts how dealers should position the offer, educate customers, and manage chargeback risk. Here's everything wireless dealers need to know about the updated policy, customer disclosure requirements, an

Metro by T-Mobile is one of the most established and accessible MVNOs for wireless dealers.  As a T-Mobile subsidiary offering prepaid wireless service, Metro provides dealers with recurring commission revenue, access to budget-conscious customers, and a proven business model. This comprehensive spotlight covers everything dealers need to know about Metro by T-Mobile, including plans, pricing, network performance, dealer program details, competitive positioning, and actionabl

Roku has announced a major suite of updates addressing some of the biggest pain points in TV streaming.  The company unveiled AI-powered voice search, direct Bluetooth headphone connectivity, improved Live TV discovery, enhanced mobile app features, and a new affordable smart projector. These updates represent a significant evolution in Roku's platform and create new opportunities for dealers to enhance customer experiences. Key Updates for Dealers: AI-Powered Roku Voice: Und

T-Mobile has officially closed a credit card autopay loophole that allowed customers to earn rewards while keeping their autopay discount.  Effective October 24, 2025, customers who make early one-time payments with a credit card will lose their $5 per line monthly discount, even if they have a debit card or bank account set up for autopay. This policy change has significant implications for dealers, customer retention, and sales conversations. Key Points for Dealers: Effecti

Wide Open West (WOW!), one of the nation's largest independent cable and broadband providers, is going private.  DigitalBridge Group and Crestview Partners announced a $1.5 billion acquisition deal to take the company private, with closure expected in Q1 2026. For cell phone store dealers, this represents a significant shift in the broadband market landscape—and creates both challenges and opportunities. Key Takeaways for Dealers: WOW! serves 4.7 million subscribers across 7

Verizon Home Internet Lite: Quick Overview for Dealers Detail Information Launch Date October 2025 (Available Now) Pricing $25/month (limited-time with mobile plan), $60/month standalone Speeds Up to 25 Mbps download (typical 10-25 Mbps) Data Cap 150 GB at full speed, then reduced to 10 Mbps (unlimited data) Network Verizon 5G/4G LTE network Price Guarantee 3 years for $25/month rate (with mobile plan) Target Market Rural/underserved areas, light internet users, budget-consci

AT&T Convergence Strategy: Quick Overview Detail Information CEO Statement "Our shift in tactic is to focus on converged customers" Convergence Rate 41.5% of fiber customers also have AT&T mobile Q3 2025 Fiber Adds 288,000 new fiber customers Q3 2025 Mobile Adds 403,000 postpaid phone net adds 5G Home Internet 270,000 new customers in Q3 Strategic Focus Fiber + Mobile bundling ("race to convergence") Competitive Position Only major carrier with nationwide fiber footprint CEO

T-Mobile Halloween Deals 2025: Quick Overview Category Deals Available Flagship Phones FREE iPhone 17, Pixel 10 Pro, Galaxy S25 Edge (with trade-in + new line) Smartwatches FREE Galaxy Watch 8 (with qualifying phone purchase) Tablets FREE tablets with qualifying purchases Earbuds Deals on AirPods Pro 3, Samsung Buds 3 FE Home Internet Savings when bundled with voice line iPhone Upgrades iPhone 14 Pro/Max → iPhone 15/15 Plus (FREE with trade) Duration Limited time (Halloween s

T-Mobile Home Internet Gateway Upgrade: Key Facts Aspect Details Program Free gateway upgrade for Nokia 5G21 users Device Being Retired Nokia 5G21 (original 5G home internet gateway) Replacement Models G4AR or G5AR gateway (depending on availability) Cost FREE (no charge for replacement) Reason for Upgrade Nokia 5G21 doesn't support 5G Standalone technology Speed Improvement Many customers reporting 2x faster speeds How to Request Contact T-Mobile customer support Activation

Boost Mobile MVNO: Quick Facts Aspect Details MVNO Type Prepaid wireless virtual network operator Network T-Mobile network (nationwide coverage) Service Type Prepaid (no contracts, pay-as-you-go) Plan Range $25-$60+ per month Data Options Limited to unlimited data plans Target Market Budget-conscious, value-seeking customers Device Support BYOD (bring your own device) International International calling and roaming available Dealer Commission $25-30 per lead (varies by tier)

Total Wireless Free Plan: Key Facts at a Glance Detail Information Provider Total Wireless (Verizon-owned prepaid brand) Plan Type LifeLine assistance program Cost Completely FREE ($0/month) Initial Availability California only (at launch) Eligibility Must qualify for LifeLine assistance program Included Features Unlimited talk, unlimited text, 6GB high-speed data Unlimited Data Option $11/month add-on for truly unlimited data Network Verizon network (nationwide coverage) Dev

T-Mobile Cyber Defense Center: Key Facts at a Glance Detail Information Facility Name Cyber Defense Center Location Bellevue, Washington (T-Mobile headquarters) Operations 24/7 round-the-clock threat monitoring and response Leadership Mark Clancy, SVP of Cybersecurity Primary Function Proactive threat hunting (not reactive response) Key Areas Cyber Command Center, Cyber Lab, Incident Response War Room, Digital Forensics Room Technology Real-time threat displays, advanced anal

T-Mobile JUMP! On Demand Termination: Key Facts Detail Information Program Ending JUMP! On Demand phone lease program Termination Date December 1, 2025 Customer Notification Starting October 15, 2025 Final Upgrade Deadline November 30, 2025 Remaining Balance Treatment T-Mobile paying off ALL remaining lease balances Device Ownership Customers keep devices with no further payments Standard JUMP! Program NOT affected—continues as normal Customer Benefit Potentially hundreds of

Verizon CEO Dan Schulman: Key Facts at a Glance Detail Information New CEO Dan Schulman (former PayPal CEO) Outgoing CEO Hans Vestberg (served 2018-2025) Effective Date Immediately (announced October 6, 2025) Vestberg's Role Special Advisor through October 4, 2026 Reason for Change Strategic reset amid market share losses to T-Mobile Market Reaction Stock fell 5% on announcement day Key Challenge Reclaim wireless leadership from T-Mobile In a significant leadership shakeup, V

Why Social Media Matters: The Numbers Don't Lie Statistic Impact on Local Businesses 97% of consumers Search for local businesses online before visiting 71% of consumers More likely to purchase based on social media referrals 4.9 billion people Use social media globally—your customers are there 78% of local businesses Acquire customers through social media 54% of consumers Use social media to research products before buying 90% of Instagram users Follow at least one business

Mint Mobile MINTernet: What Just Launched Feature MINTernet Details Service Name MINTernet (5G Home Internet) Pricing Starting at $30/month Network Powered by T-Mobile 5G Data Unlimited (with network management) Contract No annual contract Equipment 5G gateway included Installation Self-install (plug and play) Target Market Cord-cutters, cable alternative seekers Mint Mobile MINTernet  has officially launched, marking the MVNO's expansion beyond mobile phone service into the

⚠️ URGENT: AT&T Wireless Offer Updates Effective October 10, 2025 LAST DAY FOR CURRENT OFFERS: THURSDAY, OCTOBER 9, 2025 NEW OFFERS START: FRIDAY, OCTOBER 10, 2025 AT&T Wireless Offer Updates: Executive Summary AT&T is implementing significant changes to multiple wireless promotions effective Friday, October 10, 2025. These AT&T wireless offer updates  reduce switcher incentives, adjust iPhone trade-in tier values, modify upgrade program credits, and lower iPhone 16 tiered pr

T-Mobile T-Satellite: What Just Changed Feature Previous (Text-Only) Now (App Expansion) Messaging Text messaging only Text messaging + WhatsApp ✅ Voice/Video Not supported WhatsApp voice & video calls ✅ Navigation Not supported Google Maps, AllTrails, CalTopo ✅ Social Media Not supported X (Twitter) ✅ Weather Not supported AccuWeather ✅ Outdoor Apps Not supported onX Hunt, onX Backcountry, onX Offroad ✅ Emergency Text-to-911 Text-to-911 (unchanged) Satellite Network 650+ Sta

Cricket Wireless MVNO Quick Reference Category Details Parent Company AT&T (wholly-owned subsidiary since 2014) Network AT&T 4G LTE and 5G nationwide Subscriber Base 10+ million subscribers (one of largest prepaid carriers) Service Type Prepaid wireless (no contracts, no credit checks) Plan Range $30-$60/month unlimited plans Data Speeds Capped at 8 Mbps download (most plans) Hotspot 15GB on unlimited plans International Mexico and Canada included (select plans) Retail Presen