Simple Mobile MVNO Spotlight: Complete Dealer Guide to Plans, Commissions & Sales Strategies

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Simple Mobile operates on T-Mobile's nationwide network, offering no-contract unlimited plans with international calling to 69+ countries. Here's everything wireless dealers need to know about Simple Mobile's plans, dealer program, commission structure, and proven sales strategies to maximize activations and revenue.

Simple Mobile Overview: Company Background & Market Position

Company Profile

• Parent Company: TracFone Wireless (owned by Verizon)

• Network: T-Mobile nationwide 4G LTE and 5G

• Launch Year: 2009

• Market Position: Value-focused prepaid MVNO targeting international calling customers

• Service Type: No-contract prepaid wireless

• Unique Selling Point: Unlimited international calling to 69+ countries included in all unlimited plans

• Distribution: Available at major retailers (Walmart, Target, Best Buy), authorized dealers, and online

Key Differentiators

• International calling included: Unlimited calling to Mexico, Canada, China, India, and 65+ other countries

• T-Mobile network: Access to one of the largest 5G networks in the U.S.

• No contracts: True prepaid with no credit checks or commitments

• Multi-month plans: 3-month and 6-month plans available at discounted rates

• Family plans: Discounts for multiple lines on same account

• Affordable pricing: Competitive rates for unlimited data plans

Simple Mobile Plan Lineup & Pricing (2025)

Unlimited Plans (Monthly)

Plan Name	Price	High-Speed Data	Hotspot	International Calling
Unlimited Talk & Text	$25/month	1GB high-speed, then 2G speeds	❌ No	✅ To 69+ countries
Unlimited	$40/month	10GB high-speed, then 2G speeds	5GB	✅ To 69+ countries
Unlimited Plus	$50/month	15GB high-speed, then 2G speeds	10GB	✅ To 69+ countries
Unlimited Premium	$60/month	Unlimited high-speed (50GB priority)	15GB	✅ To 69+ countries

Multi-Month Plans (Prepaid Savings)

Plan	3-Month Price	6-Month Price	Monthly Equivalent	Savings
Unlimited Talk & Text	$65 (3 months)	$125 (6 months)	~$21/month	Save $25-$50
Unlimited	$100 (3 months)	$190 (6 months)	~$32/month	Save $50-$90
Unlimited Plus	$125 (3 months)	$240 (6 months)	~$40/month	Save $60-$120
Unlimited Premium	$150 (3 months)	$290 (6 months)	~$48/month	Save $90-$170

Key selling point: Multi-month plans offer significant savings—up to $170 on 6-month Premium plan—making them attractive for budget-conscious customers who want to lock in low rates.

Family Plan Discounts

Number of Lines	Unlimited Plan	Unlimited Plus	Unlimited Premium
1 line	$40/month	$50/month	$60/month
2 lines	$70/month ($35/line)	$90/month ($45/line)	$110/month ($55/line)
3 lines	$90/month ($30/line)	$120/month ($40/line)	$150/month ($50/line)
4 lines	$100/month ($25/line)	$140/month ($35/line)	$180/month ($45/line)

Family plan advantage: Four lines on Unlimited plan = $100/month ($25/line), making Simple Mobile highly competitive for families.

Network Coverage & Performance

T-Mobile Network Access

• Network: T-Mobile nationwide 4G LTE and 5G

• Coverage: 99% of Americans covered (T-Mobile's network footprint)

• 5G Access: Included on all plans (5G-capable device required)

• Network Priority: Deprioritized during congestion (typical for MVNOs)

• Roaming: Limited domestic roaming on T-Mobile partner networks

Performance Expectations

• Urban/Suburban: Excellent coverage and speeds in cities and suburbs

• Rural: Good coverage in most rural areas; some gaps in remote locations

• Indoor: Strong building penetration thanks to T-Mobile's low-band spectrum

• Data Speeds: Comparable to T-Mobile postpaid in most areas; may slow during peak times

• Deprioritization: Customers may experience slower speeds than T-Mobile postpaid during network congestion

Dealer positioning: "Simple Mobile runs on T-Mobile's network—the same network as Metro by T-Mobile. You're getting nationwide 5G coverage at prepaid prices."

Device Compatibility & BYOD

Bring Your Own Device (BYOD)

Simple Mobile supports BYOD, making it easy for customers to keep their existing phones:

• Compatible Devices: Unlocked GSM phones, T-Mobile phones, AT&T phones (if unlocked)

• 5G Devices: 5G-capable phones automatically access 5G network

• iPhone Compatibility: iPhone 6 and newer (must be unlocked)

• Android Compatibility: Most unlocked Android phones from Samsung, Google, Motorola, OnePlus, etc.

• SIM Cards: Physical SIM and eSIM support (device-dependent)

• IMEI Check: Customers can check compatibility at SimpleMobile.com

Device Sales

Simple Mobile also sells phones directly:

• Budget Phones: $50-$150 (basic smartphones, feature phones)

• Mid-Range Phones: $150-$400 (Samsung Galaxy A-series, Motorola, TCL)

• Flagship Phones: Limited selection; most customers BYOD or buy unlocked

• Payment: Full retail price (no financing available)

Dealer opportunity: Sell unlocked phones at retail and activate on Simple Mobile for customers who need devices.

Simple Mobile Dealer Program

How to Become a Simple Mobile Dealer

• Application: Apply through TracFone Wireless dealer portal or authorized distributor

• Requirements: Valid business license, retail location, tax ID

• Approval Time: 1-2 weeks for application review

• Initial Investment: Starter kit with SIM cards and marketing materials

• Training: Online training modules and dealer support resources

Commission Structure

Note: Commission rates vary by dealer agreement and distributor. The following are typical ranges:

Transaction Type	Typical Commission	Notes
New Activation (Monthly Plan)	$10-$25	One-time commission per activation
New Activation (3-Month Plan)	$15-$35	Higher commission for multi-month plans
New Activation (6-Month Plan)	$20-$45	Highest commission for 6-month prepay
Refill/Recharge	$1-$3	Recurring commission on monthly refills
SIM Card Sale	$3-$8	Profit margin on SIM card retail
Device Sale	Varies	Retail markup on phones sold

Important: Commissions are typically paid monthly and may have minimum thresholds. Check with your distributor for exact rates.

Dealer Support

• Dealer Portal: Online portal for activations, account management, and reporting

• Customer Service: Dealer support line for technical issues and account questions

• Marketing Materials: POS displays, signage, brochures provided

• Training Resources: Online training videos, product guides, sales tips

• Inventory Management: SIM card ordering and tracking through dealer portal

Target Customer Demographics

1. International Calling Customers

Profile: Immigrants, expats, and anyone with family/friends abroad

Pain Points:

• High international calling costs on other carriers

• Need to stay connected with family in home country

• Want unlimited calling without per-minute charges

Why Simple Mobile:

• Unlimited calling to 69+ countries included in all unlimited plans

• No additional fees or per-minute charges

• Covers major countries: Mexico, Canada, China, India, Philippines, etc.

Sales approach: "Do you call Mexico/India/China regularly? Simple Mobile includes UNLIMITED calling to [country] in every plan—no extra charges, no per-minute fees. You can talk as much as you want."

2. Budget-Conscious Families

Profile: Families looking for affordable unlimited plans without contracts

Pain Points:

• Paying too much for postpaid family plans

• Want unlimited data for kids without high costs

• Need flexibility without long-term contracts

Why Simple Mobile:

• Send a message

• Four lines for \$100/month on Unlimited plan (\$25/line)

• No contracts, no credit checks, no surprises

• T-Mobile network coverage and 5G access

• Multi-month plans save even more money

Sales approach: "You're paying $150-$180 for your family plan on Verizon? Simple Mobile gives you four unlimited lines for $100/month—that's $25 per line. Same T-Mobile network, no contract, and you save $600-$960 per year."

3. Prepaid-Preferring Customers

Profile: Customers who prefer prepaid service over postpaid contracts

Pain Points:

• Don't want credit checks or contracts

• Want control over monthly spending

• Prefer pay-as-you-go flexibility

Why Simple Mobile:

• True prepaid with no contracts or commitments

• No credit check required

• Multi-month plans lock in savings without long-term contracts

• Easy to switch or cancel anytime

Sales approach: "Simple Mobile is true prepaid—no contract, no credit check, no surprises. Pay for 3 or 6 months upfront and save even more. You're in control."

4. BYOD Customers

Profile: Customers with unlocked phones looking for affordable service

Pain Points:

• Have a perfectly good phone but want cheaper service

• Don't want to buy a new phone or commit to financing

• Want to keep their device and just switch service

Why Simple Mobile:

• Easy BYOD process—just insert SIM and activate

• Compatible with most unlocked GSM phones

• 5G support for compatible devices

• Save money by keeping existing phone

Sales approach: "You have an unlocked iPhone/Samsung? Perfect! Simple Mobile works with your phone. We'll give you a SIM card, activate it in 5 minutes, and you're good to go.

Keep your phone, save money on service."

5. Metro/T-Mobile Switchers

Profile: Customers on Metro or T-Mobile looking for better value

Pain Points:

• Paying too much for Metro or T-Mobile service

• Want same network quality at lower price

• Need international calling that Metro doesn't include

Why Simple Mobile:

• Same T-Mobile network as Metro

• Often cheaper than Metro for comparable plans

• Includes international calling (Metro charges extra)

• Multi-month plans offer additional savings

Sales approach: "You're on Metro? Simple Mobile runs on the same T-Mobile network, but it's cheaper—and includes unlimited international calling that Metro charges extra for. Same coverage, better value."

Competitive Positioning

Simple Mobile vs. Metro by T-Mobile

Feature	Simple Mobile	Metro by T-Mobile
Network	T-Mobile	T-Mobile
4 Lines Unlimited	$100/month	$100-$120/month
International Calling	✅ Included to 69+ countries	❌ Costs extra ($5-$15/month)
Multi-Month Plans	✅ 3-month and 6-month available	❌ Monthly only
Retail Presence	Walmart, Target, dealers	Metro stores, dealers
5G Access	✅ Included	✅ Included

Winner for international callers: Simple Mobile (free international calling vs. Metro's paid add-on)

Simple Mobile vs. Boost Mobile

Feature	Simple Mobile	Boost Mobile
Network	T-Mobile	T-Mobile (MVNO)
4 Lines Unlimited	$100/month	$100-$120/month
International Calling	✅ To 69+ countries	✅ To Mexico only (most plans)
Multi-Month Plans	✅ Yes	❌ No
Brand Recognition	Moderate	High

Winner for international callers: Simple Mobile (69+ countries vs. Boost's Mexico-only)

Simple Mobile vs. Cricket Wireless

Feature	Simple Mobile	Cricket Wireless
Network	T-Mobile	AT&T
4 Lines Unlimited	$100/month	$100/month
International Calling	✅ Included to 69+ countries	❌ Costs extra
Multi-Month Plans	✅ Yes	❌ No
Coverage	T-Mobile (excellent urban/suburban)	AT&T (strong rural)

Winner for international callers: Simple Mobile Winner for rural coverage: Cricket (AT&T network advantage)

Sales Scripts & Objection Handling

Script 1: Opening Pitch (International Caller)

You: "Do you call family or friends in Mexico, India, China, or other countries regularly?"

Customer: "Yes, I call my family in Mexico every week."

You: "How much are you paying for international calling right now?"

Customer: "I buy international calling cards—maybe $20-$30 a month."

You: "Okay, so you're spending $20-$30 just on international calls, plus whatever you pay for your regular phone service. What if I told you Simple Mobile includes UNLIMITED calling to Mexico—and 68 other countries—in every plan? No calling cards, no per-minute charges, no extra fees.

You get unlimited talk, text, and data in the U.S., PLUS unlimited calling to Mexico, all for $40 a month. That's less than what you're paying now just for calling cards, and you get full phone service included. Sound good?"

Script 2: Family Plan Pitch

You: "How many lines does your family have?"

Customer: "Four—me, my wife, and our two kids."

You: "What are you paying per month right now?"

Customer: "About $160 on T-Mobile."

You: "Okay, $160 for four lines. Simple Mobile runs on the same T-Mobile network—same coverage, same 5G—but you'd pay $100 a month for four unlimited lines. That's $60 per month savings, or $720 per year.

Plus, if you prepay for 6 months, you save even more—you'd pay $190 per line for 6 months, which is about $32 per month per line. So four lines would be $760 for 6 months instead of $960 if you paid monthly. You save $200 just by prepaying.

Same network, same coverage, way less money. Want to switch today?"

Script 3: BYOD Customer

Customer: "I have an unlocked Samsung Galaxy. Can I use it with Simple Mobile?"

You: "Absolutely! Simple Mobile works with most unlocked phones, especially Samsung. Let me check your IMEI real quick to make sure it's compatible."

[Check IMEI]

You: "Perfect, your phone is compatible. Here's how it works: I'll give you a Simple Mobile SIM card for $10. You pop it in your phone, I'll activate it right here in about 5 minutes, and you're good to go.

You keep your phone, you get unlimited talk, text, and data on T-Mobile's network, and you pay $40 a month. No contract, no credit check, no hassle. Plus, if you call internationally, Simple Mobile includes unlimited calling to 69 countries—Mexico, India, China, Canada, and more.

Want to get started?"

Script 4: Multi-Month Plan Upsell

Customer: "Okay, I'll try the $40 unlimited plan."

You: "Great choice! Quick question: do you want to pay monthly, or would you like to save money by prepaying for 3 or 6 months?

• Four lines for \$100/month on Unlimited plan (\$25/line)

• No contracts, no credit checks

• T-Mobile network with 5G access

• Multi-month plans for even bigger savings

Sales approach: "You're paying $150-$180 for your family plan on Verizon? I can get you four unlimited lines on T-Mobile's network for $100/month—that's $25 per line. No contract, no credit check. You'll save $600-$960 per year."

3. Prepaid Switchers

Profile: Customers currently on other prepaid carriers looking for better value

Pain Points:

• Current prepaid carrier has poor coverage

• Want more data for the same price

• Need international calling features

Why Simple Mobile:

• T-Mobile network (better than many budget MVNOs)

• Competitive pricing with more features

• International calling included

• Multi-month plans for savings

Sales approach: "What carrier are you on now? How's the coverage? Simple Mobile runs on T-Mobile's network—same as Metro—so you're getting top-tier coverage. Plus, we include international calling and offer multi-month plans that save you money."

4. No-Contract Seekers

Profile: Customers who want flexibility without long-term commitments

Pain Points:

• Don't want to be locked into contracts

• Have bad credit or no credit history

• Want to avoid credit checks and deposits

• Need temporary service (students, seasonal workers)

Why Simple Mobile:

• True prepaid—no contracts, no commitments

• No credit check required

• Month-to-month flexibility

• Can cancel anytime without penalties

Sales approach: "Simple Mobile is true prepaid—no contracts, no credit checks, no deposits. You pay month-to-month, and you can cancel anytime. Perfect if you want flexibility without being locked in."

5. Value-Conscious Singles

Profile: Individual customers looking for affordable unlimited plans

Pain Points:

• Paying too much for single-line postpaid

• Don't need premium features, just reliable service

• Want unlimited data without high costs

Why Simple Mobile:

• $40/month for unlimited talk, text, and 10GB high-speed data

• $50/month for 15GB high-speed data

• T-Mobile network with 5G

• International calling included

Sales approach: "You're paying $70-$80 for a single line on Verizon? Simple Mobile gives you unlimited everything on T-Mobile's network for $40/month. That's $360-$480 in annual savings."

Competitive Positioning

Simple Mobile vs. Metro by T-Mobile

Feature	Simple Mobile	Metro by T-Mobile
Network	T-Mobile	T-Mobile
4 Lines Unlimited	$100/month	$100-$120/month
International Calling	✅ To 69+ countries (included)	❌ Limited (Mexico/Canada only on base plan)
Multi-Month Plans	✅ 3-month & 6-month with savings	❌ Monthly only
Hotspot	5-15GB depending on plan	5-35GB depending on plan
Streaming Perks	❌ None	✅ Amazon Prime on some plans

When to recommend Simple Mobile over Metro: International calling customers, customers who want multi-month savings, customers seeking lowest price for 4 lines.

Simple Mobile vs. Boost Mobile

Feature	Simple Mobile	Boost Mobile
Network	T-Mobile	T-Mobile (MVNO)
4 Lines Unlimited	$100/month	$100-$140/month
International Calling	✅ To 69+ countries	❌ Limited (add-on required)
Multi-Month Plans	✅ Yes	❌ No
Network Priority	MVNO (deprioritized)	MVNO (deprioritized)

When to recommend Simple Mobile over Boost: International calling needs, customers who want multi-month prepay savings, better family plan pricing.

Simple Mobile vs. Cricket Wireless

Feature	Simple Mobile	Cricket Wireless
Network	T-Mobile	AT&T
4 Lines Unlimited	$100/month	$100/month
International Calling	✅ To 69+ countries	❌ Mexico/Canada only
Multi-Month Plans	✅ Yes	❌ No
5G Access	✅ Full 5G	✅ 5G access

When to recommend Simple Mobile over Cricket: International calling customers, T-Mobile coverage is better in your area, multi-month savings desired.

Sales Scripts for Simple Mobile

Script 1: International Calling Customer

Customer: "I need a plan with international calling to India. How much does that cost?"

You: "Great question! Simple Mobile includes UNLIMITED calling to India—and 68 other countries—in every unlimited plan. No extra charges, no per-minute fees. You can talk as much as you want.

Our most popular plan is $40/month: unlimited talk and text, 10GB of high-speed data, mobile hotspot, and unlimited calling to India. That's it—$40/month, no surprises.

How much are you paying now for international calling?"

Customer: "I'm paying $60/month on AT&T, plus I have to buy international calling cards."

You: "So you're spending $60+ per month and still buying calling cards? With Simple Mobile, you'd pay $40/month total—no calling cards needed. You'd save at least $20/month, which is $240 per year. Plus, you're on T-Mobile's network with 5G access.

Want to switch today? I can get you activated in about 10 minutes."

Script 2: Family Looking to Save Money

Customer: "We have four lines on Verizon and we're paying $180/month. Is there a cheaper option?"

You: "Absolutely! Simple Mobile offers four unlimited lines for $100/month on T-Mobile's network. That's $25 per line.

Let me show you the math: you're paying $180 now, we can get you to $100. That's $80/month savings, which is $960 per year. Same unlimited talk, text, and data. Same quality network—T-Mobile. Plus, you get unlimited international calling to 69 countries included.

And here's the best part: if you prepay for 6 months, you save even more. Six months costs $190 per line, which works out to about $32/month per line. So for four lines, you'd pay $760 for 6 months instead of $1,080 on Verizon. That's $320 in savings every six months.

No contracts, no credit checks. You can switch today and start saving immediately. Sound good?"

Script 3: Single Customer Overpaying

Customer: "I'm paying $75/month for one line on T-Mobile postpaid. Can I get a better deal?"

You: "Definitely! Simple Mobile runs on the same T-Mobile network you're already on, but you'd pay $40/month instead of $75. That's $35/month savings—$420 per year.

You get unlimited talk and text, 10GB of high-speed data, 5GB mobile hotspot, and unlimited international calling to 69 countries. Same network, same coverage, same 5G access—just way cheaper.

The only difference is you're prepaid instead of postpaid. No contract, no credit check. You pay at the beginning of the month instead of the end. That's it.

Want to save $420 this year? Let's get you switched."

Script 4: Customer Asking About Coverage

Customer: "I've never heard of Simple Mobile. Is the coverage good?"

You: "Simple Mobile runs on T-Mobile's nationwide network—the same network as Metro by T-Mobile. T-Mobile has the largest 5G network in the country, covering 99% of Americans.

So if T-Mobile works well in your area, Simple Mobile will work exactly the same. Same towers, same coverage, same speeds. The only difference is you're paying prepaid prices instead of postpaid prices.

Where do you live and work? Let me check T-Mobile's coverage map to show you exactly what you'll get."

[Show coverage map]

"See? Full 5G coverage at your home and work. You'll have excellent service, and you're saving money every month. It's a win-win."

Script 5: Multi-Month Plan Upsell

Customer: "Okay, I'll try the $40/month plan."

You: "Great choice! Quick question: would you rather pay $40/month, or save money by prepaying for multiple months?

Here's what I mean: if you pay monthly, it's $40 every month. But if you prepay for 3 months, it's $100 total—that's $33/month instead of $40. You save $20 over three months.

Or, if you prepay for 6 months, it's $190 total—about $32/month. You save $50 over six months.

Most customers who know they're staying with Simple Mobile choose the 6-month plan because the savings add up. You're going to have a phone for the next six months anyway, right? Why not save $50?

Which would you prefer: monthly, 3-month, or 6-month?"

Script 6: Overcoming "I Need to Think About It" Objection

Customer: "This sounds good, but I need to think about it."

You: "I totally understand—switching carriers is a big decision. Can I ask what you're thinking about? Is it the coverage, the price, or something else?"

Customer: "I'm just not sure if the coverage will be good enough."

You: "That's a fair concern. Here's what I recommend: Simple Mobile has a 7-day satisfaction guarantee. If the coverage doesn't work for you in the first week, you can return everything and get a full refund.

So there's zero risk. Try it for a week—use it at home, at work, everywhere you go. If it's not working, bring it back. But I'm confident you'll love it because you're on T-Mobile's network, which has excellent coverage in this area.

Let's get you activated today, and if it doesn't work out, you're covered. Sound fair?"

Objection Handling

Objection 1: "I've never heard of Simple Mobile"

Response: "That's totally normal—Simple Mobile is a prepaid brand, so they don't advertise as much as the big carriers. But here's what you need to know: Simple Mobile is owned by TracFone, which is owned by Verizon. It's a legitimate company that's been around since 2009.

More importantly, Simple Mobile runs on T-Mobile's network—the same network as Metro by T-Mobile. So you're getting the same coverage and quality as T-Mobile, just at prepaid prices. Over a million customers use Simple Mobile because it offers great value without sacrificing network quality."

Objection 2: "Prepaid service is lower quality than postpaid"

Response: "I hear that a lot, but it's actually a myth. Simple Mobile runs on the exact same T-Mobile network as T-Mobile postpaid customers. Same towers, same coverage, same 5G access.

The only difference is network priority during extreme congestion. If a tower is completely overloaded—which is rare—postpaid customers might get slightly faster speeds. But 95% of the time, you won't notice any difference.

And here's the thing: you're saving $30-$50 per month compared to postpaid. Is it worth paying an extra $360-$600 per year for a tiny speed difference that you'll almost never experience? Most people say no—they'd rather save the money."

Objection 3: "What if I need customer support?"

Response: "Simple Mobile has customer support available 24/7 by phone, chat, and online. You can call anytime if you have questions or issues.

Plus, as your dealer, I'm here to help you. If you have problems with your service, come see me and I'll help troubleshoot or contact Simple Mobile on your behalf. You're not on your own—you have support both from Simple Mobile and from me."

Objection 4: "I need more than 10GB of data"

Response: "No problem! Simple Mobile has multiple unlimited plans. The $40 plan includes 10GB of high-speed data, but if you need more, we have:

• $50/month: 15GB high-speed data + 10GB hotspot

• $60/month: Unlimited high-speed data (50GB priority) + 15GB hotspot

How much data do you typically use per month? Let me check your current usage and recommend the right plan."

[Check customer's usage]

"Okay, you're using about 20GB per month. I'd recommend the $60 Unlimited Premium plan. You get unlimited high-speed data with 50GB of priority data, so you'll never run out. And you're still saving money compared to postpaid carriers."

Objection 5: "Can I keep my phone number?"

Response: "Absolutely! We can port your number over from your current carrier. You keep the exact same phone number—nothing changes except your carrier and your lower bill.

The porting process usually takes 15-30 minutes. All I need is your account number and PIN from your current carrier, and we'll handle the rest. Your old service automatically cancels once the port is complete, so you don't have to call them."

Objection 6: "What if I travel internationally?"

Response: "Great question. Simple Mobile includes unlimited calling TO 69+ countries, but if you're traveling internationally and need service while you're there, you'd need to purchase an international roaming add-on or use a local SIM card.

For most customers, the unlimited calling to other countries is the big benefit—you can call family in Mexico, India, China, etc. as much as you want from the U.S. at no extra cost.

If you travel internationally frequently and need data/calling while abroad, I can show you other options. But if you mainly call internationally from the U.S., Simple Mobile is perfect."

Objection 7: "I'm worried about being locked into a long-term plan"

Response: "You're not locked in at all! Simple Mobile is true prepaid with no contracts. You can cancel anytime without penalties or fees.

If you choose a monthly plan, you pay month-to-month and can stop whenever you want. If you choose a multi-month plan (3 or 6 months), you prepay for that period, but there's no commitment beyond that. Once your prepaid period ends, you can renew, switch plans, or cancel—totally your choice.

No contracts, no commitments, no early termination fees. That's the beauty of prepaid."

Dealer Marketing Strategies

1. Target International Communities

Strategy: Focus marketing on immigrant communities and international calling customers

Tactics:

• Advertise in ethnic grocery stores, restaurants, and community centers

• Create multilingual signage (Spanish, Chinese, Hindi, Tagalog, etc.)

• Highlight the 69+ countries included in international calling

• Partner with money transfer businesses (Western Union, remittance shops)

• Sponsor community events and cultural festivals

Messaging: "Call Mexico/India/China Unlimited—No Extra Charges!"

2. Emphasize Multi-Month Savings

Strategy: Promote 3-month and 6-month plans to increase upfront revenue and customer retention

Tactics:

• Create signage showing savings: "Save $50 with 6-Month Plan!"

• Train staff to always offer multi-month options during sales

• Offer small incentives (free case, screen protector) for 6-month plan purchases

• Highlight that multi-month customers don't have to remember to refill every month

Messaging: "Pay Once, Save More—6 Months for $190!"

3. Family Plan Promotions

Strategy: Target families with competitive 4-line pricing

Tactics:

• Advertise "4 Lines for $100" prominently in store and online

• Compare to Verizon/AT&T family plan pricing to show savings

• Offer family bundle deals (4 SIM cards + accessories at discount)

• Create referral program: existing customers get $20 credit for referring families

Messaging: "Family Plan: 4 Lines, $100/Month—Save $960/Year vs. Verizon!"

4. BYOD Focus

Strategy: Target customers who already have unlocked phones

Tactics:

• Advertise "Bring Your Phone, Save Money" messaging

• Offer free IMEI compatibility checks in-store

• Stock SIM cards for quick activations

• Create simple activation guides for customers

• Partner with phone repair shops to reach customers with unlocked devices

Messaging: "Keep Your Phone, Cut Your Bill—Switch to Simple Mobile!"

5. Competitive Switcher Campaigns

Strategy: Target customers on expensive postpaid or other prepaid carriers

Tactics:

• Create comparison charts showing Simple Mobile vs. competitors

• Offer "bill analysis" service—show customers exactly how much they'll save

• Run limited-time promotions: "Switch and Get First Month 50% Off"

• Target customers near competitor stores with local advertising

Messaging: "Paying Too Much? Switch to Simple Mobile and Save $500+/Year!"

Upselling Opportunities

1. Multi-Month Plans

Pitch: "You're choosing the $40/month plan—great choice! Would you like to save money by prepaying for 3 or 6 months? You'd pay $100 for 3 months (save $20) or $190 for 6 months (save $50). Most customers choose 6 months to maximize savings."

Target conversion rate: 30-40% of customers upgrade to multi-month plans

2. Premium Plan Upgrades

Pitch: "The $40 plan includes 10GB of high-speed data. If you're a heavy data user—streaming video, gaming, social media—you might want the $60 Premium plan with unlimited high-speed data. It's only $20 more per month, and you never have to worry about running out of data."

Target conversion rate: 15-20% upgrade to higher-tier plans

3. Device Sales

Pitch: "Are you bringing your own phone, or do you need a new device? We have unlocked phones starting at $99, or I can show you mid-range phones with great cameras and performance for $200-$300. What's your budget?"

Target attach rate: 25-35% of activations include device purchase

4. Accessories Bundle

Pitch: "Let's protect your phone! I recommend a case and screen protector—we have a bundle for $25. One drop without a case can cost $200+ to repair. It's worth the $25 investment."

Target attach rate: 60-70% of customers buy accessories

5. Additional Lines

Pitch: "You're getting one line for $40. Do you have family members who need service? If you add a second line, it's only $35 per line—you'd both save money. Or if you add three more lines for a total of four, it's just $25 per line. Want to bring your family over and save even more?"

Target conversion rate: 20-30% add additional lines

Dealer Success Metrics

Daily Goals (Per Sales Rep)

• New activations: 3-5 per day

• Multi-month plan conversion: 30%+ of activations

• Accessory attach rate: 60%+ of activations

• Average revenue per activation: $60-$100 (plan + accessories + commissions)

Weekly Goals (Per Store)

• Total activations: 15-30 new customers

• Refills/recharges: 50-100 transactions

• Gross revenue: $1,500-$3,000 (from commissions, accessories, devices)

• Customer satisfaction: 90%+ positive feedback

Monthly Goals (Per Store)

• New activations: 60-120 customers

• Active customer base: 300-500 customers (generating recurring refill commissions)

• Monthly recurring revenue: $300-$600 from refill commissions

• Total monthly revenue: $6,000-$12,000

Common Dealer Challenges & Solutions

Challenge 1: Low Brand Awareness

Problem: Customers haven't heard of Simple Mobile and are skeptical

Solution:

• Emphasize T-Mobile network partnership: "Same network as Metro"

• Highlight TracFone/Verizon ownership for credibility

• Show customer reviews and testimonials

• Offer 7-day satisfaction guarantee to reduce risk

• Position as "hidden gem" with great value

Challenge 2: Competing with Metro by T-Mobile

Problem: Metro is better known and has similar pricing on same network

Solution:

• Emphasize international calling advantage (69+ countries vs. Mexico/Canada only)

• Highlight multi-month plan savings (Metro doesn't offer this)

• Target international communities where Simple Mobile's calling feature is valuable

• Offer better customer service and personal attention as independent dealer

Challenge 3: Customer Confusion About Data Limits

Problem: Customers don't understand "unlimited with high-speed data cap" model

Solution:

• Explain clearly: "You get 10GB at full speed, then unlimited at 2G speeds after that"

• Ask about customer's typical usage to recommend right plan

• Show customer how to check data usage on their current carrier

• Recommend Premium plan ($60) for heavy data users who need truly unlimited

Challenge 4: Port-In Delays

Problem: Number porting sometimes takes longer than expected

Solution:

• Set realistic expectations: "Usually 15-30 minutes, but can take up to 24 hours"

• Verify account number and PIN are correct before submitting port request

• Provide temporary Simple Mobile number so customer has working service during port

• Follow up with customer once port completes

• Have dealer support numberready for troubleshooting if issues arise

Challenge 5: Limited Device Selection

Problem: Simple Mobile doesn't offer flagship phones or financing

Solution:

• Focus on BYOD—most customers already have phones

• Stock popular unlocked mid-range phones (Samsung A-series, Motorola)

• Partner with phone wholesalers for better device pricing

• Recommend customers buy unlocked phones from Amazon/Best Buy and bring to activate

• Emphasize savings on service allows customers to afford better phones

International Calling Countries List

69+ Countries Included (Most Popular)

North America:

• Canada

• Mexico

Central & South America:

• Argentina, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Peru, Venezuela

Europe:

• France, Germany, Greece, Ireland, Italy, Poland, Portugal, Romania, Russia, Spain, United Kingdom

Asia:

• Bangladesh, China, Hong Kong, India, Indonesia, Israel, Japan, Malaysia, Pakistan, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam

Middle East:

• Saudi Arabia, United Arab Emirates

Africa:

• Nigeria, South Africa

Oceania:

• Australia, New Zealand

Sales tip: When speaking with international customers, specifically mention their home country: "Simple Mobile includes unlimited calling to India—you can call your family as much as you want at no extra cost."

Activation Process (Quick Reference)

Step-by-Step Activation

1. Check Device Compatibility

• Verify phone is unlocked and GSM-compatible

• Check IMEI at SimpleMobile.com or dealer portal

• Confirm customer has physical SIM or eSIM-compatible device

2. Select Plan

• Discuss customer's needs (data usage, international calling, budget)

• Recommend appropriate plan tier

• Offer multi-month option for savings

3. Gather Information

• Customer name, address, email

• If porting: account number, PIN, current phone number

• Payment method

4. Process Activation

• Log into dealer portal

• Enter customer information and plan selection

• Submit port request (if applicable)

• Process payment

5. Insert SIM & Configure

• Insert Simple Mobile SIM card into device

• Power on device

• Configure APN settings if needed (usually automatic)

• Test calls, texts, and data

6. Customer Education

• Show customer how to check data usage

• Explain refill process (auto-pay or manual)

• Provide customer service number

• Demonstrate international calling (if applicable)

7. Upsell & Close

• Offer accessories (case, screen protector, charger)

• Suggest adding family members

• Encourage customer to refer friends

• Thank customer and provide your contact info

Average activation time: 15-30 minutes (longer if porting number)

Key Dealer Takeaways

1. International calling is the #1 differentiator

• 69+ countries included in all unlimited plans

• Target immigrant communities and international calling customers

• This feature alone justifies choosing Simple Mobile over competitors

2. Multi-month plans drive higher revenue and retention

• 3-month and 6-month plans generate more upfront commission

• Customers prepaying for 6 months are less likely to churn

• Always offer multi-month option during sales process

3. Family plans offer exceptional value

• 4 lines for $100/month ($25/line) is highly competitive

• Target families overpaying on Verizon/AT&T

• Emphasize $960+ annual savings vs. postpaid carriers

4. T-Mobile network is a major selling point

• Same network as Metro by T-Mobile

• Nationwide 5G coverage

• Overcomes "I've never heard of Simple Mobile" objection

5. BYOD makes activation easy and affordable

• Most customers already have compatible phones

• No device cost = lower barrier to switching

• Quick activation process (15-30 minutes)

6. No contracts = easy switching

• True prepaid with no commitments

• No credit checks or deposits

• Perfect for customers who want flexibility

Conclusion: Why Simple Mobile Works for Dealers

Simple Mobile is an excellent MVNO for wireless dealers who want to serve value-conscious customers, international calling users, and families looking to save money without sacrificing network quality.

The Simple Mobile advantage:

• Strong value proposition: T-Mobile network + international calling + competitive pricing = easy sell

• Clear target market: International communities, budget-conscious families, prepaid switchers

• Multiple revenue streams: Activation commissions, refill commissions, device sales, accessories

• Low barrier to entry: BYOD-friendly, no credit checks, easy activation process

• Recurring revenue: Monthly refills generate ongoing commissions

Best practices for dealer success:

1. Target international communities: Advertise in ethnic neighborhoods, multilingual signage, emphasize 69+ countries

2. Push multi-month plans: Higher commissions, better retention, more savings for customers

3. Emphasize family plans: 4 lines for $100 is unbeatable value—target families overpaying on postpaid

4. Leverage T-Mobile network: Use network quality to overcome brand awareness concerns

5. Focus on BYOD: Make switching easy by activating customers' existing phones

6. Upsell accessories: Maximize revenue per activation with cases, screen protectors, chargers

7. Build recurring customer base: Every activation generates ongoing refill commissions—focus on retention

Your action plan this week:

• Monday: Update store signage with Simple Mobile international calling and family plan pricing

• Tuesday: Train staff on Simple Mobile plans, sales scripts, and objection handling

• Wednesday: Identify international communities in your area and plan targeted marketing

• Thursday: Stock SIM cards and create activation checklist for smooth customer experience

• Friday: Launch "International Calling Special" promotion in-store and on social media

Simple Mobile offers dealers a proven, profitable MVNO with a clear value proposition and strong target market. Focus on international calling customers and budget-conscious families, push multi-month plans for higher commissions, and build a recurring customer base that generates ongoing revenue.

The opportunity is there—now go activate some customers and grow your Simple Mobile business!