AT&T won a major advertising battle when BBB National Programs retracted its cease-and-desist letter over the Luke Wilson ad that criticized T-Mobile's marketing. The victory clarifies advertising rules for wireless dealers and highlights the importance of truth-based competitive marketing that doesn't violate self-regulatory policies.

A federal judge ordered T-Mobile to stop scraping AT&T customer data via its "Switching Made Easy" tool. The lawsuit highlights legal risks of AI-powered account access tools. Wireless dealers must understand compliance, customer consent, and safe switching practices to avoid legal exposure while helping customers transition carriers.

VMed Mobile MVNO revolutionizes wireless service by integrating comprehensive health benefits including unlimited 24/7 telehealth, health monitoring device, and prescription delivery. This dealer guide covers unique health-focused plans, target demographics, and sales strategies for serving health-conscious customers. Learn how to position wireless service as an integrated health solution.

T-Mobile announced it has reached a major milestone—\$20 million in Hometown Grants awarded to 450 small towns and rural communities across 48 states and Puerto Rico since the program launched in April 2021. The grants, which provide up to \$50,000 per town, fund community projects like parks, libraries, public Wi-Fi networks, historic venue renovations, and downtown revitalization. For wireless dealers, T-Mobile Hometown Grants wireless dealers community  marketing represent

A Kansas customer sued Verizon after the carrier refused to unlock his iPhone despite FCC regulations requiring unlocking 60 days after activation. Verizon changed its policy retroactively, demanding 60 days of paid service instead. The customer won in small claims court. For wireless dealers, understanding phone unlocking regulations is critical to avoid legal issues and maintain customer trust.

Consumer Cellular is offering new customers their entire second month free on every line through February 15, 2026, using promo code 2NDFREE. This MVNO promotion targets budget-conscious households looking to cut wireless bills without sacrificing coverage. For wireless dealers, this represents an opportunity to attract value-seeking customers and compete against higher-priced carriers.

Verizon is now offering free lines to select customers—a strategy borrowed directly from T-Mobile's playbook. The promotion offers an Unlimited Welcome line free for 36 months to qualifying customers on Unlimited plans. Available via the My Verizon app, the BYOD-only deal requires autopay and paperless billing. For wireless dealers, this represents a major opportunity.

T-Mobile has closed a loophole that allowed employees to bypass the T-Life app by processing cash transactions through legacy systems. With cash payments now integrated into T-Life, all customers and employees must use the app for transactions. Installed over 90 million times, T-Life represents T-Mobile's aggressive digital transformation strategy—and wireless dealers must adapt.

Mobile X MVNO specializes in budget-friendly wireless service, offering plans from $10-35/month on AT&T's network. This dealer guide covers plan options, network performance, and strategies for serving price-conscious customers. Learn how to tap into the budget wireless market and help customers save $600+ annually while building a loyal customer base through affordable connectivity.

Mint Mobile just extended its Black Friday promotion through December 31, offering up to $900 off flagship phones from Samsung, Google, and Apple with a 12-month unlimited plan at $15/month. For wireless dealers, this aggressive MVNO pricing creates both a competitive threat and a partnership opportunity. Here's how to position MVNOs in your sales strategy.

The wireless industry has a new player that's rewriting the rules of customer privacy. Phreeli, a privacy-focused MVNO launched in December 2024 by civil liberties activist Nicholas Merrill, allows customers to sign up for mobile service with nothing more than a ZIP code—no name, no address, no email, and no personal information linked to their phone number. Running on T-Mobile's network and using zero-knowledge cryptography for payments, Phreeli represents the most privacy-c

The wireless industry witnessed a dramatic MVNO failure in late November 2025 when Mobi, a Hawaiian mobile service provider with approximately 55,000 subscribers, abruptly ceased operations amid allegations of executive misconduct, unpaid wages, and abandoned customers. The collapse of Mobi—which had signed a multi-year agreement with T-Mobile just two years earlier and was implementing cutting-edge cloud-native infrastructure—serves as a stark reminder of the inherent risks

Simple Mobile is running an aggressive holiday promotion from December 1–31, 2025: customers who activate a new line on any Simple Mobile Unlimited World or World+ plan and pay for 3 months in advance get the next 3 months completely free. That's 6 months of service for the price of 3—a 50% discount that creates a powerful opportunity for wireless dealers to drive activations, win competitive ports, and capture holiday shoppers looking for value. This dealer-focused guide bre

US Mobile is running an aggressive holiday promotion offering Unlimited Premium plans for as low as $13.92 per month per line when you purchase multiple lines and prepay for 12 months. For wireless dealers, this represents one of the most competitive unlimited data offers in the MVNO market and creates a powerful opportunity to win price-sensitive customers, families, and people looking to switch carriers during the holiday season. This dealer-focused guide breaks down US Mob

Gen Mobile is a T-Mobile network MVNO that offers straightforward prepaid plans with nationwide 5G coverage, no contracts, and competitive pricing designed to appeal to budget-conscious customers and families. For wireless dealers, Gen Mobile represents an opportunity to serve customers who want T-Mobile's network quality without postpaid commitments or credit checks. This MVNO Spotlight breaks down everything dealers need to know about Gen Mobile: network infrastructure, pla

Red Pocket Mobile has updated its plan lineup with a new approach to unlimited data that sets it apart from many other MVNOs. For wireless dealers, this update creates fresh opportunities to position Red Pocket as a flexible, multi-network prepaid option—especially for customers who want unlimited data without the typical throttling or deprioritization policies found on other budget carriers. This dealer-focused guide breaks down what's new in Red Pocket's unlimited data plan

Verizon Prepaid and Simple Mobile have launched a powerful bonus spiff promotion that can significantly increase dealer earnings on unlimited plans. With the right focus and execution, this offer can turn Q4 and early Q1 into a strong period for new activations, upgrades, and multi-line conversions. This dealer-focused guide explains how the bonus spiff works, which plans to prioritize, and how to build sales campaigns around the featured Simple Mobile and Verizon Prepaid off

Ultra Mobile has carved out a clear niche in the crowded MVNO space: affordable prepaid service on a major nationwide network with strong international calling and texting baked into its plans. For wireless dealers, Ultra can be a powerful tool when you are serving immigrant communities, international families, and budget-conscious prepaid users who still want reliable coverage and data. This extended MVNO spotlight is written specifically for dealers and store owners. It is

PureTalk’s Holiday 2025 “For Life” promotion gives dealers a rare kind of offer to work with: customers can lock in special rates for life and, on select plans, qualify for a free phone. In a market where most promos expire after 3–12 months, a “for life” message is a powerful way to stand out, reduce churn, and build long-term relationships. This dealer-centered guide breaks down the key elements of the PureTalk Holiday 2025 promo, explains how lifetime pricing changes the c

Simple Mobile has launched a powerful new promo that gives dealers a high-impact way to drive prepaid activations and upgrades: a Samsung Galaxy A16 5G for FREE  with qualifying Simple Mobile plans. Even better, this offer is now available to all dealers  with a 100% rebate  and no tier restriction . This dealer-focused guide breaks down the promo details, explains the requirements in plain language, and gives you practical strategies to turn this offer into more activations,