Cable Lost 252,000 TV + 192,000 Internet Customers in 2025: How Wireless Dealers Win Cord Cutting 2.0 in 2026

BECOME A MASTER AGENT

Another major cable TV company just reported losing 252,000 TV customers and 192,000 internet customers in 2025. That’s not “cord cutting” anymore—that’s Cord Cutting 2.0: customers are rethinking the entire home bundle, including internet. For cable TV company lost customers cord cutting 2.0, dealers can turn this shift into a repeatable sales system: audit the household bill, offer a better-fit internet option, and make streaming work flawlessly in every room.

What Cord Cutting 2.0 looks like in real life

Customers aren’t just canceling cable TV. They’re doing one (or more) of these:

• Dropping TV and keeping internet (classic cord cutting)

• Switching internet providers because the bill keeps rising

• Replacing cable internet with a fixed wireless/home internet alternative

• Downshifting to cheaper tiers and adding mesh Wi‑Fi to make it feel faster

Why cable is losing both TV and internet customers

• Price fatigue: customers feel trapped in yearly increases.

• Value mismatch: they pay for channels/services they don’t use.

• Streaming confidence: households now trust streaming for live TV and sports.

• Better alternatives: more home internet options exist than ever.

Dealer opportunity: sell savings + performance (not just a plan)

Customers will switch if you solve two problems at once:

1. Lower the total monthly bill (TV + internet)

2. Make streaming feel better (no buffering, strong Wi‑Fi coverage)

Dealer action plan: the 12-minute “Home Bill Audit”

Step 1) Get the real numbers

• Current TV bill (total with fees)

• Current internet bill (total with fees)

• Any equipment rentals (modem/router boxes)

• Any promo expiration dates

Step 2) Understand the household usage

• How many TVs stream at once?

• Any gamers or remote workers?

• Any dead zones or buffering rooms?

• Do they need live sports/news?

Step 3) Offer the “Cord Cutting 2.0” plan

• Pick the right TV setup (cheaper live TV package or app mix)

• Compare home internet alternatives (where available)

• Bundle mesh Wi‑Fi/extenders + setup so it works everywhere

What to sell (high-converting bundles for cord cutting households)

1) The “No-Buffering Bundle” (best margin)

• Mesh Wi‑Fi system

• Optional extender for a problem room

• Setup service + coverage test in the streaming room

2) The “Streaming Starter Bundle” (fast close)

• Streaming device

• HDMI cable

• Setup + app installation + login help

3) The “Backup Internet Bundle” (for remote work)

• Hotspot/router option

• Power bank

• Setup + quick guide for outages

Who to target first (fastest conversions)

• Customers complaining about price hikes

• Families with multiple TVs (buffering pain = high intent)

• Remote workers who need reliable internet + backup

• Small businesses that want predictable monthly costs

Wholesale links (streaming + Wi‑Fi inventory)

• Electronics Distributors

• Accessories Distributors

• Hotspots & Routers Distributors

Key takeaways for dealers

1. Cord Cutting 2.0 means customers are rethinking TV and internet—expect more bundle conversations.

2. Win with a Home Bill Audit: real totals, promo expirations, and household usage.

3. Your profit is in performance: mesh Wi‑Fi, extenders, streaming devices, and setup.

4. Offer backup internet options for remote workers and families.

Bottom line: cable TV company lost customers cord cutting 2.0 is a dealer opportunity. When you lower the bill and eliminate buffering, customers switch—and they stay.