Verizon suing T-Mobile over allegedly misleading “savings” ads is a reminder that customers are skeptical of promo math. Wireless dealers can win by being the transparent store: run a Total Bill Audit, show before/after totals with taxes/fees, explain promo timelines, and give customers a simple written summary. Trust-first selling reduces chargebacks and increases referrals—especially during switcher season.

A new poll ranks Verizon as the best US carrier, with T-Mobile close behind and AT&T a distant third—fuel for customer debates and switcher shopping. Wireless dealers can use the results the right way: lead with a Coverage + Value Audit, match customers to the best network for where they live/work, and close with bundles (device upgrades, protection, and home internet) that make the switch feel like a clear win—not just a brand argument.