Xfinity Revamps TV Plans: What Wireless Dealers Need to Know About Bundle Opportunities

XFINITY MASTER AGENT

Comcast just made it significantly easier to sell Xfinity TV—and if you're a wireless dealer exploring convergence opportunities, this matters. The company overhauled its Xfinity TV plans with simplified pricing, no contracts, free 4K equipment, and transparent "all-in" pricing that eliminates hidden fees. For wireless dealers already selling Xfinity Mobile or Xfinity Internet, these changes create new bundling opportunities and competitive advantages.

Here's everything you need to know about the xfinity tv plans wireless dealers can now leverage to build multi-service customer relationships and increase lifetime value.

What Changed: Xfinity's New TV Plan Structure

Starting December 11, 2025, Xfinity replaced its complex, promo-heavy TV pricing with a simplified, transparent model. Here's what's new:

Five Simplified TV Packages

1. TV Core: Basic cable package with essential channels

2. Sports & News TV: Focused package for sports and news enthusiasts

3. World Soccer Ticket: Specialized package for soccer fans

4. TV Plus: Mid-tier package with expanded channel lineup

5. TV Premium: Comprehensive package with premium channels

What's Included in Every Plan (No Extra Cost)

• X1 4K TV box: Previously required rental fees; now included free

• Voice remote: Included with all packages

• DVR functionality: Standard across all plans

• 4K streaming capability: Available to all customers, not just premium tiers

• Multiview and fan view features: Advanced viewing options included

• Xfinity Stream app access: Watch on mobile devices at no extra cost

What's Eliminated

• Equipment rental fees: No more $10-15/month box charges

• Contracts: Month-to-month service, cancel anytime

• Hidden fees: "All-in pricing" means the advertised price is what you pay

• Promotional pricing expiration: No more surprise price jumps after 12 months

The bottom line: Xfinity TV is now easier to explain, easier to sell, and easier for customers to understand. That's a huge advantage for wireless dealers who want to add TV to their service portfolio.

Why Xfinity TV Plans Matter for Wireless Dealers

1. Convergence Is the Future of Wireless Retail

The wireless industry is rapidly moving toward convergence—selling mobile, internet, and TV as integrated bundles. Customers want one bill, one provider, and one point of contact. Dealers who can offer multi-service bundles have a massive competitive advantage over those selling wireless alone.

Xfinity's simplified TV plans make it easier than ever to add TV to your service mix, especially if you're already selling Xfinity Mobile or Xfinity Internet.

2. Multi-Service Customers Have Lower Churn

Customers who bundle multiple services are significantly less likely to leave. When a customer has wireless, internet, and TV with the same provider, the friction of switching increases dramatically. They'd have to replace three services instead of one—and most won't bother.

For wireless dealers, this means higher retention rates, more predictable revenue, and stronger customer relationships.

3. Xfinity Offers Multi-Service Discounts

Comcast explicitly stated that customers who bundle Xfinity TV with other Xfinity services—like Xfinity Mobile or Xfinity Internet—are eligible for additional discounts on the TV packages.

This creates a natural upsell opportunity: "If you add Xfinity TV to your mobile and internet plan, you'll save even more each month. Let me show you the numbers."

4. Transparent Pricing Eliminates the Biggest Objection

One of the biggest barriers to selling cable TV has always been customer distrust of pricing. Hidden fees, equipment charges, and promotional pricing that expires after 12 months have trained customers to expect bait-and-switch tactics.

Xfinity's new "all-in pricing" model eliminates that objection. When you tell a customer the price, that's the actual price—no surprises, no fine print, no equipment fees. This makes TV bundles far easier to sell.

How to Sell Xfinity TV Plans as a Wireless Dealer

Scenario 1: Customer Buying Xfinity Mobile

Your pitch: "Since you're signing up for Xfinity Mobile, let me show you something that could save you a lot of money. If you also have Xfinity Internet and TV, you get multi-service discounts on all three. The TV plans just got a major upgrade—no contracts, no equipment fees, and the price you see is the price you pay. If you're currently paying for cable or streaming services, this might actually be cheaper. Want me to run the numbers?"

Why this works: You're positioning the bundle as a money-saving opportunity, not an upsell. You're also addressing the biggest objection (hidden fees) upfront.

Scenario 2: Existing Xfinity Mobile Customer Complaining About Streaming Costs

Your pitch: "I hear that a lot—streaming services add up fast. Have you looked at Xfinity TV recently? They just revamped the plans, and it's actually pretty competitive now. No contracts, no equipment rental fees, and you get 4K, DVR, and the Xfinity Stream app included. Plus, since you already have Xfinity Mobile, you'd get a multi-service discount. Depending on what you're paying for Netflix, Hulu, Max, and everything else, bundling Xfinity TV might actually save you money. Want me to show you the breakdown?"

Why this works: You're solving a real problem (streaming fatigue and cost) while leveraging their existing Xfinity relationship.

Scenario 3: Customer Shopping for Internet

Your pitch: "If you're looking at Xfinity Internet, you should know about their mobile and TV bundles. Xfinity Mobile runs on Verizon's network and is one of the cheapest unlimited plans available. And they just overhauled their TV plans—no contracts, no equipment fees, transparent pricing. If you bundle all three, you get discounts on each service. A lot of customers are switching to Xfinity for everything because it's simpler, cheaper, and you only deal with one company. Want to see what that would look like for you?"

Why this works: You're positioning Xfinity as a total solution, not just an internet provider. You're also highlighting simplicity and savings—two of the biggest customer motivators.

Comparing Xfinity TV to Competitors: What Wireless Dealers Should Know

Xfinity TV vs. Spectrum TV

Spectrum also offers cable TV, but Xfinity's new transparent pricing model gives it an edge. Spectrum still uses promotional pricing that expires, leading to customer frustration. Xfinity's "all-in pricing" is a clearer, more trustworthy offer.

Xfinity TV vs. Verizon Fios TV

Verizon Fios offers fiber-based TV service, but availability is limited. Xfinity has far broader coverage, making it a more viable option for most customers. If you're selling Verizon Wireless, Xfinity TV can complement your mobile sales in areas where Fios isn't available.

Xfinity TV vs. AT&T Fiber TV

AT&T Fiber offers TV bundles, but like Verizon, availability is limited. Xfinity's broader footprint and simplified pricing make it a strong alternative.

Xfinity TV vs. Streaming Services (YouTube TV, Hulu Live TV)

Streaming services like YouTube TV and Hulu Live TV are popular, but they've gotten expensive (\$70-80/month). Xfinity TV packages are now competitively priced and include features (DVR, 4K, multiview) that streaming services charge extra for or don't offer at all.

Your pitch: "A lot of people switched to streaming to save money, but YouTube TV is now \$73/month, Hulu Live TV is \$77, and you still need separate subscriptions for Netflix, Max, and everything else. Xfinity TV starts lower than that, includes 4K and DVR, and you can bundle it with your internet and mobile for even more savings. It's worth comparing."

Actionable Steps for Wireless Dealers

1. Get Certified as an Xfinity Agent (If You Aren't Already)

If you're already selling Xfinity Mobile, adding TV and internet to your portfolio is a natural extension. Contact your Xfinity rep or explore Xfinity master agent opportunities to get certified.

2. Train Your Team on the New Plans

Make sure every member of your sales team understands:

• The five new Xfinity TV packages and what's included

• The "all-in pricing" model and how it eliminates hidden fees

• Multi-service discounts for customers who bundle mobile, internet, and TV

• How to position Xfinity TV against streaming services and competitors

  
  

3. Reach Out to Existing Xfinity Mobile Customers

Your existing Xfinity Mobile customer base is your best opportunity for TV and internet upsells. Send a targeted message:

"Hey [Customer Name], Xfinity just revamped their TV plans—no contracts, no equipment fees, and you get 4K and DVR included. Since you already have Xfinity Mobile, you'd qualify for multi-service discounts if you add TV or internet. Want to see if it makes sense for you? Let me know!"

4. Create Bundle Comparison Sheets

Design simple, visual comparison sheets that show:

• Cost of Xfinity Mobile + Internet + TV bundled vs. separate