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Verizon told to stop ‘most powerful 5G’ claim

Verizon is still being told to stop claiming it’s building “the most powerful 5G experience for America,” with a panel of the National Advertising Review Board (NARB) determining that it boils down to the interpretation of the word “powerful.”


In May, the National Advertising Division (NAD) recommended that Verizon discontinue the claim that “Verizon is building the most powerful 5G experience for America,” which appeared in two TV commercials.

“NFL: 5G Built Right” focused on Verizon’s installation of its 5G network in Gillette Stadium, home of the New England Patriots, and “5G Built Right: Madison Square Garden” showed Verizon installing a 5G network in that New York City venue. AT&T had challenged the commercials to the NAD.


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