T-Mobile Ends JUMP! On Demand: Program Termination, Customer Payoff & What Wireless Dealers Need to Know

T-Mobile JUMP! On Demand Termination: Key Facts

Detail	Information
Program Ending	JUMP! On Demand phone lease program
Termination Date	December 1, 2025
Customer Notification	Starting October 15, 2025
Final Upgrade Deadline	November 30, 2025
Remaining Balance Treatment	T-Mobile paying off ALL remaining lease balances
Device Ownership	Customers keep devices with no further payments
Standard JUMP! Program	NOT affected—continues as normal
Customer Benefit	Potentially hundreds of dollars in forgiven debt

In a surprising but generous move, T-Mobile is terminating its JUMP! On Demand phone lease program on December 1, 2025—but with a significant silver lining for current customers. T-Mobile will pay off all remaining lease balances and allow customers to keep their devices at no additional cost, potentially saving customers hundreds of dollars. For wireless dealers, this program termination creates both immediate sales opportunities (final upgrades through November 30) and longer-term implications for device financing strategies and customer retention.

The T-Mobile JUMP! On Demand program launched nearly a decade ago as part of T-Mobile's "Un-carrier" revolution, offering customers the ability to lease phones with zero upfront cost and upgrade up to three times per year. At its peak, the program allowed upgrades as frequently as every 30 days. However, as smartphone prices skyrocketed and the economics of frequent upgrades became unsustainable, T-Mobile gradually scaled back the program—eliminating $0 down in 2018 and requiring upfront payments as high as $750 in recent years.

This comprehensive guide covers everything wireless dealers need to know about the T-Mobile JUMP! On Demand termination: what the program was and why it's ending, the customer payoff details and timeline, how to identify affected customers, final upgrade opportunities and sales strategies, differences between JUMP! On Demand and standard JUMP!, customer communication best practices, competitive implications, and what this signals about the future of device financing in the wireless industry.

What Was T-Mobile JUMP! On Demand? Program History and Evolution

Understanding what T-Mobile JUMP! On Demand was and how it evolved helps dealers communicate effectively with affected customers and capitalize on final upgrade opportunities.

Original Program Launch (2015):

• Zero Upfront Cost: No down payment, not even sales tax (T-Mobile covered it)

• Monthly Lease Payments: Low monthly payments for device lease (not purchase)

• Frequent Upgrades: Up to 3 upgrades per year, originally as often as every 30 days

• No Trade-In Hassle: Simply return device and get new one

• In-Store Only: Available exclusively through T-Mobile retail stores

• Un-carrier Positioning: Part of T-Mobile's disruptive "Un-carrier" strategy

How JUMP! On Demand Worked:

1. Customer Leases Phone: Sign lease agreement with monthly payment (e.g., $30/month for 18 months)

2. Use Phone: Customer uses device like normal

3. Upgrade Anytime: After 30 days, customer could return phone and lease new one

4. End of Lease Options: Pay remaining balance to own, upgrade to new lease, or return device

Program Evolution and Decline:

2015-2017: Peak Era

• $0 Down: True zero upfront cost including tax

• 30-Day Upgrades: Customers could upgrade monthly

• Aggressive Promotion: Heavily marketed as Un-carrier differentiator

• High Adoption: Popular among early adopters and phone enthusiasts

2018: First Major Change

• Down Payments Required: T-Mobile eliminated $0 down, requiring upfront payments

• Reason: Rising phone costs ($1,000+ flagships) made $0 down unsustainable

• Customer Impact: Program became less attractive vs. standard financing

2019-2024: Gradual Phase-Out

• Increasing Down Payments: Some customers reported $500-750 upfront requirements

• Reduced Promotion: T-Mobile stopped actively marketing the program

• Limited Availability: Fewer devices eligible for JUMP! On Demand

• Upgrade Restrictions: Tighter rules on upgrade frequency and eligibility

2025: Program Termination

• December 1 End Date: Program officially terminates

• Generous Exit: T-Mobile pays off all remaining balances

• Final Upgrade Window: Customers get one last upgrade opportunity through November 30

Why JUMP! On Demand Failed:

The T-Mobile JUMP! On Demand program was a victim of smartphone economics. When launched in 2015, flagship phones cost $600-700. T-Mobile could afford to cover tax and offer $0 down because lease payments recovered costs quickly. By 2025, flagship phones cost $1,000-1,500. Covering tax and offering low/no down payments on devices that customers might upgrade from after just months became financially unsustainable. The program simply wasn't profitable anymore.

T-Mobile JUMP! On Demand Termination Details: What Happens to Customers

The T-Mobile JUMP! On Demand termination includes generous terms for existing customers that dealers should understand thoroughly.

Customer Notification Timeline:

• October 15, 2025: T-Mobile begins notifying affected customers via email/text

• October 15 - November 30: Final upgrade window (customers can upgrade one last time)

• November 30, 2025: Last day to process final upgrade

• December 1, 2025: Program officially terminates, all remaining balances forgiven

What Happens to Remaining Lease Balances:

• T-Mobile Pays Off Balance: All remaining lease payments forgiven by T-Mobile

• Customer Keeps Device: Device ownership transfers to customer at no cost

• No Further Payments: Monthly lease payments stop December 1

• Applies to All Customers: Whether they take final upgrade or keep current device

Example Customer Scenarios:

Scenario 1: Customer Keeps Current Device

• Current Situation: Leasing iPhone 15 Pro, 8 months remaining on lease ($30/month = $240 owed)

• What Happens: December 1, T-Mobile forgives $240 balance, customer owns iPhone 15 Pro

• Customer Benefit: $240 savings, owns phone outright

Scenario 2: Customer Takes Final Upgrade

• Current Situation: Leasing iPhone 14, eligible for upgrade

• Customer Action: Upgrades to iPhone 17 before November 30

• What Happens: Returns iPhone 14, leases iPhone 17, then December 1 T-Mobile forgives iPhone 17 lease balance

• Customer Benefit: Gets brand new iPhone 17, owns it outright immediately (potentially $800-1,000 value)

Scenario 3: Customer Recently Upgraded

• Current Situation: Just leased iPhone 17 Pro Max in September ($50/month, 18 months remaining = $900 owed)

• What Happens: December 1, T-Mobile forgives entire $900 balance

• Customer Benefit: $900 savings, owns $1,200 phone after just 2 months of payments

Important Clarifications:

• No Action Required: Customers don't need to do anything—balances automatically forgiven

• Final Upgrade Optional: Customers can take final upgrade OR keep current device—both result in ownership

• Device Condition Irrelevant: Unlike typical lease-end, device condition doesn't matter since customer keeps it

• No Tax Implications: Forgiven balance is not taxable income to customer

Sales Opportunities for Dealers: Maximizing Final Upgrade Window

The T-Mobile JUMP! On Demand termination creates a limited-time sales opportunity for dealers through November 30, 2025.

Why This is a HUGE Opportunity:

Customers who upgrade before November 30 get a brand new flagship phone that they'll own outright on December 1—essentially a FREE phone upgrade. This is an incredibly compelling offer that removes all typical upgrade objections (cost, commitment, timing). Dealers who proactively reach out to JUMP! On Demand customers can drive significant upgrade volume in the next 6 weeks.

Identifying JUMP! On Demand Customers:

• Account Notes: Check customer account for "JUMP! On Demand" or "JOD" designation

• Billing: Monthly lease payment (not EIP/equipment installment plan)

• Customer History: Customers who've upgraded frequently (2-3x per year)

• T-Mobile Notifications: Customers receiving emails/texts about program ending

Proactive Outreach Strategy:

1. Immediate Contact (October 15-31):

• Pull Customer List: Identify all JUMP! On Demand customers in your database

• Prioritize High-Value: Focus first on customers with older devices (iPhone 13/14, Samsung S22/S23)

• Multi-Channel Outreach: Text, email, and phone calls

• Message: "Great news! You're eligible for a FREE phone upgrade—here's how..."

2. Mid-Window Push (November 1-15):

• Follow-Up: Re-contact customers who haven't responded

• In-Store Signage: Promote final upgrade opportunity prominently

• Social Media: Post about limited-time opportunity

• Urgency Messaging: "Only 2 weeks left to get your free upgrade!"

3. Final Push (November 16-30):

• Urgent Outreach: Final contact to all non-responders

• Extended Hours: Consider extended hours final week to accommodate demand

• Inventory Planning: Ensure adequate stock of popular devices

• Last Chance Messaging: "Final 48 hours—don't miss your free phone!"

Sales Script for JUMP! On Demand Customers:

"Hi [Customer Name], this is [Your Name] from [Store Name]. I have great news about your T-Mobile JUMP! On Demand lease! T-Mobile is ending the JUMP! On Demand program on December 1st, and here's the amazing part: they're paying off your entire remaining lease balance. That means you'll own your current phone free and clear with no more payments! But here's an even better opportunity: You have until November 30th to upgrade to a brand new phone—like the iPhone 17, Samsung S25, or any other device—and T-Mobile will STILL pay off that lease balance on December 1st. Essentially, you'd get a brand new flagship phone that you'll own outright in just a few weeks. For example, if you upgrade to the iPhone 17 Pro, you'd normally pay $40/month for 18 months ($720 total). But with this program ending, you'd make just 1-2 payments and then own the phone completely when T-Mobile forgives the balance. That's potentially $700+ in savings! This is a limited-time opportunity that ends November 30th. Can I schedule you to come in this week to pick out your new phone?"

Objection Handling:

Objection: "I'm happy with my current phone"

• Response: "I totally understand! The good news is you'll own your current phone free and clear on December 1st. But consider this: you're eligible for the latest technology at essentially no cost. Even if you're happy now, wouldn't you rather have the newest iPhone/Samsung with better camera, faster processor, and longer software support—especially since it's basically free? You can always keep your current phone as a backup!"

Objection: "I don't want to commit to another lease"

• Response: "That's the beauty of this situation! Yes, you'd technically start a new lease, but T-Mobile is forgiving the entire balance on December 1st—just 2-4 weeks away. So you'd make one, maybe two lease payments, and then own the phone outright. It's not really a long-term commitment—it's essentially a free phone!"

Objection: "What if I want to wait for the next model?"

• Response: "I hear you, but here's the reality: the next major phone releases won't be until spring/summer 2026. By upgrading now to the iPhone 17 or Galaxy S25—the latest models—you get cutting-edge technology that will last years. And since you'll own it outright, you can sell it or trade it in whenever you want to upgrade in the future. This is a one-time opportunity that won't come around again!"

Objection: "Do I have to pay a down payment?"

• Response: "That depends on the device and your account status. Some devices may require a down payment, but remember: T-Mobile is forgiving your entire lease balance on December 1st. So even if you put $200 down now, you're still getting an $800-1,000 phone for just $200 plus one month's payment. That's still an incredible deal! Let me check what your specific down payment would be..."

Upselling Opportunities:

• Premium Devices: Since balance is forgiven, encourage customers to upgrade to premium models (Pro/Max/Ultra)

• Accessories: New phone = new case, screen protector, chargers, etc.

• Protection Plans: Since they'll own the phone, emphasize importance of insurance/protection

• Additional Lines: If customer is happy with T-Mobile, discuss adding family members

• Plan Upgrades: Review current plan and suggest upgrades if beneficial

Inventory Management:

• Stock Popular Models: iPhone 17/17 Pro, Samsung S25/S25+, Google Pixel 10

• Anticipate Demand Surge: Expect increased traffic, especially final 2 weeks of November

• Order Lead Times: Account for shipping times if ordering devices

• Color/Storage Options: Have variety to avoid losing sales due to availability

JUMP! On Demand vs. Standard JUMP!: Critical Differences

It's essential that dealers understand the difference between T-Mobile JUMP! On Demand (ending) and standard JUMP! (continuing).

JUMP! On Demand (ENDING December 1, 2025):

• Structure: Phone LEASE program

• Ownership: Customer leases device, doesn't own until lease paid off or forgiven

• Upgrade Frequency: Originally up to 3x per year

• Monthly Fee: No additional fee beyond lease payment

• Availability: In-store only, limited devices

• Status: TERMINATING—all balances forgiven December 1

Standard JUMP! (CONTINUING—NOT Affected):

• Structure: Phone PURCHASE program with upgrade option

• Ownership: Customer purchases device via EIP (Equipment Installment Plan)

• Upgrade Frequency: Once 50% of device paid off

• Monthly Fee: $7-15/month for JUMP! feature (includes insurance)

• Availability: In-store and online, all devices

• Status: CONTINUING—no changes

Side-by-Side Comparison:

Feature	JUMP! On Demand (Ending)	Standard JUMP! (Continuing)
Device Financing	Lease (don't own)	Purchase/EIP (own after payoff)
Upgrade Eligibility	Up to 3x per year	Once 50% paid off
Monthly Fee	None (just lease payment)	$7-15/month (includes insurance)
Insurance Included	No	Yes (Protection 360)
Trade-In Required	Yes (return leased device)	Yes (trade in owned device)
Down Payment	Varies (originally $0, later $200-750)	Varies by device/credit
Program Status	ENDING 12/1/25	CONTINUING

CRITICAL: Standard JUMP! is NOT Ending!

Many customers and even some dealers may confuse the two programs. Make it crystal clear: ONLY JUMP! On Demand is ending. Standard JUMP! (the upgrade program with monthly fee that includes insurance) continues as normal. Customers on standard JUMP! are NOT affected by this announcement and should NOT be told their program is ending.

Identifying Which Program Customer Has:

• Check Account: Look for "JUMP! On Demand" or "JOD" vs. "JUMP!" or "Protection 360"

• Monthly Charges: JUMP! On Demand = lease payment only; Standard JUMP! = EIP payment + $7-15 insurance fee

• Financing Type: JUMP! On Demand = lease; Standard JUMP! = EIP

• Upgrade History: JUMP! On Demand customers typically upgrade more frequently

Transitioning JUMP! On Demand Customers:

• After December 1: Former JUMP! On Demand customers will own devices outright

• Future Upgrades: Can upgrade via standard purchase, EIP, or standard JUMP! program

• Recommendation: Suggest standard JUMP! if customer values frequent upgrades and insurance

• Alternative: Standard EIP if customer prefers to upgrade less frequently

Customer Communication Best Practices

Dealers should communicate the T-Mobile JUMP! On Demand termination clearly and positively to affected customers.

Key Messaging Principles:

1. Lead with the Positive:

• DON'T Say: "Bad news—your program is ending"

• DO Say: "Great news! T-Mobile is paying off your lease and you'll own your phone free and clear!"

• Why: Frame as benefit, not loss

2. Emphasize the Opportunity:

• DON'T Say: "You have until November 30 to upgrade"

• DO Say: "You have a limited-time opportunity to get a brand new phone that you'll own outright—essentially free!"

• Why: Creates urgency and highlights value

3. Be Clear About Options:

• Option 1: Keep current device → own it December 1, no more payments

• Option 2: Upgrade to new device → own it December 1, minimal payments

• Both are wins: Customer benefits either way

4. Address Concerns Proactively:

• Concern: "What if I don't want to upgrade?"

• Response: "No problem! You'll own your current phone with no further action needed."

• Concern: "Will this affect my service?"

• Response: "Not at all! Your service continues exactly as before. This only affects device financing."

Sample Customer Communications:

Text Message:

"Hi [Name]! Great news about your T-Mobile JUMP! On Demand lease! T-Mobile is paying off your remaining balance—you'll own your phone free & clear 12/1. EVEN BETTER: Upgrade to a brand new phone by 11/30 & T-Mobile still pays it off! Essentially a FREE new phone. Call/text me to learn more: [Your Number]"

Email Subject Line:

"🎁 Your T-Mobile Phone is About to Be FREE—Plus Upgrade Opportunity!"

Email Body:

Hi [Customer Name], I have exciting news about your T-Mobile JUMP! On Demand lease! What's Happening: T-Mobile is ending the JUMP! On Demand program on December 1, 2025, and paying off ALL remaining lease balances. That means you'll own your current [Device Model] with no further payments—potentially saving you $[Amount]! Even Better Opportunity: You have until November 30th to upgrade to a brand new phone (iPhone 17, Samsung S25, etc.), and T-Mobile will STILL pay off the lease balance on December 1st. You'd essentially get a new flagship phone that you'll own outright in just weeks! Your Options: 1. Keep your current phone → Own it free & clear 12/1 2. Upgrade to new phone by 11/30 → Own it free & clear 12/1 This is a limited-time opportunity! Let's schedule a time to discuss which option is best for you. Call/text me: [Your Number] Or reply to this email! Best regards, [Your Name] [Store Name]

In-Store Signage:

🎉 JUMP! ON DEMAND CUSTOMERS! 🎉 T-Mobile is paying off your lease! Own your phone FREE on December 1st!

BONUS: Upgrade to a NEW phone by Nov 30 and OWN IT FREE too!

Limited Time: Ends November 30, 2025 Ask us how to get your FREE upgrade today!

What NOT to Say:

• ❌ "Your program is being discontinued" (sounds negative)

• ❌ "You have to upgrade" (creates pressure, not true)

• ❌ "This is your last chance ever" (technically true but sounds threatening)

• ❌ "T-Mobile is ending all JUMP! programs" (FALSE—only JUMP! On Demand)

• ❌ "You'll lose your phone" (FALSE—they keep it)

What TO Say:

• ✅ "T-Mobile is paying off your lease—you'll own your phone!"

• ✅ "You have an opportunity to upgrade for essentially free"

• ✅ "This is a generous exit from the program"

• ✅ "You have options—let's find what's best for you"

• ✅ "Limited-time opportunity through November 30"

Competitive Implications and Industry Trends

The T-Mobile JUMP! On Demand termination reflects broader industry trends in device financing and upgrade programs.

Why Phone Lease Programs Failed:

1. Rising Device Costs:

• 2015 Flagship Prices: $600-700 (iPhone 6s, Galaxy S6)

• 2025 Flagship Prices: $1,000-1,500 (iPhone 17 Pro Max, Galaxy S25 Ultra)

• Impact: 2x price increase made frequent upgrades economically unsustainable

• Carrier Loss: Customers upgrading every 6-12 months meant carriers never recovered device costs

2. Longer Device Lifecycles:

• Technology Maturity: Year-over-year improvements less dramatic than 2010-2015 era

• Software Support: Apple/Samsung providing 5-7 years of updates reduces upgrade urgency

• Customer Behavior: Average upgrade cycle now 3+ years vs. 2 years historically

• Result: Customers don't need/want frequent upgrades anymore

3. Upgrade Program Economics Don't Work:

• Depreciation: Phones lose 40-50% value in first year

• Carrier Subsidy: Carriers absorb depreciation when customers upgrade early

• Example: Customer leases $1,200 phone, pays $400 over 6 months, upgrades. Carrier gets back phone worth $600-700, loses $500+

• Unsustainable: Works only if customers keep devices longer or pay more upfront

Industry-Wide Shift Away from Lease Programs:

Carrier	Lease Program Status	Current Approach
T-Mobile	JUMP! On Demand ending 12/1/25	Standard EIP + JUMP! upgrade option
AT&T	AT&T Next Every Year discontinued 2020	Standard installment plans + trade-in promos
Verizon	Annual Upgrade Program scaled back	Device payment plans + trade-in offers
Apple	iPhone Upgrade Program continues	12-month upgrade via Apple Card/Citizens One

What Replaced Lease Programs:

1. Aggressive Trade-In Promotions:

• Structure: "Get iPhone 17 for $0 with eligible trade-in"

• Carrier Benefit: Locks customers into 24-36 month bill credits

• Customer Benefit: New phone with minimal/no cost

• Why It Works: Carriers control when customers upgrade (when promo runs)

2. Extended Payment Plans:

• 24-36 Month Terms: Longer payment periods reduce monthly cost

• Lower Monthly Payments: $1,200 phone = $33/month over 36 months vs. $50/month over 24

• Carrier Benefit: Customers stay longer to pay off devices

3. Upgrade After 50% Paid:

• Standard JUMP! Model: Upgrade once 50% of device paid off

• Carrier Benefit: Recovers more device cost before upgrade

• Customer Benefit: Can still upgrade relatively frequently (12-18 months)

Competitive Positioning Post-JUMP! On Demand:

• T-Mobile: Will emphasize standard JUMP! and aggressive trade-in promos

• AT&T: Already positioned with installment + trade-in model

• Verizon: Similar approach with device payment plans

• Dealer Impact: All carriers now using similar financing models—less differentiation

What This Signals About the Future of Device Financing

The T-Mobile JUMP! On Demand termination offers insights into where device financing is headed.

Key Trends for Dealers to Watch:

1. Longer Device Ownership Periods:

• Trend: Carriers want customers to keep devices 2-3+ years

• Methods: Longer payment terms, fewer upgrade incentives, higher trade-in requirements

• Dealer Impact: Fewer upgrade transactions, need to maximize value per transaction

2. Trade-In Promotions as Primary Tool:

• Trend: Trade-in promos replacing lease/upgrade programs

• Benefit: Carriers control timing and conditions of upgrades

• Dealer Impact: Must become experts in trade-in valuations and promo eligibility

3. Bill Credit Lock-In Strategies:

• Trend: Device promotions delivered as 24-36 month bill credits

• Purpose: Lock customers into service contracts without explicit contracts

• Dealer Impact: Must explain bill credit implications and early termination consequences

4. Emphasis on Device Protection and Insurance:

• Trend: As customers keep devices longer, protection becomes more important

• Opportunity: Higher insurance attachment rates, extended warranty sales

• Dealer Impact: Protection plans become more critical revenue stream

5. Shift Toward Refurbished and Mid-Tier Devices:

• Trend: As flagship prices rise, more customers choose mid-tier or certified pre-owned

• Opportunity: Expand inventory to include more price points

• Dealer Impact: Need expertise across broader device range

Dealer Strategy Adjustments:

• ☐ Shift focus from frequent upgrades to maximizing customer lifetime value

• ☐ Develop expertise in trade-in valuations and promotion eligibility

• ☐ Emphasize accessories, protection, and services to offset fewer device transactions

• ☐ Build customer relationships that extend beyond device sales

• ☐ Educate customers on total cost of ownership vs. monthly payment focus

Dealer Action Plan: Capitalizing on JUMP! On Demand Termination

Wireless dealers should execute this action plan to maximize the T-Mobile JUMP! On Demand termination opportunity.

Immediate Actions (This Week):

• ☐ Pull list of all JUMP! On Demand customers from your database

• ☐ Prioritize customers with older devices (iPhone 13/14, Galaxy S22/S23)

• ☐ Train all staff on program termination details and sales messaging

• ☐ Create text/email templates for customer outreach

• ☐ Design in-store signage promoting final upgrade opportunity

• ☐ Review inventory and order popular devices for expected demand surge

Week 1-2 (October 16-31):

• ☐ Launch proactive outreach campaign (text, email, calls) to all JUMP! On Demand customers

• ☐ Post about opportunity on social media channels

• ☐ Display in-store signage prominently

• ☐ Track response rates and adjust messaging as needed

• ☐ Schedule appointments for interested customers

Week 3-4 (November 1-15):

• ☐ Follow up with customers who haven't responded

• ☐ Increase urgency in messaging ("Only 2 weeks left!")

• ☐ Monitor inventory levels and reorder as needed

• ☐ Share success stories with team to maintain momentum

• ☐ Adjust staffing for increased traffic if needed

Week 5-6 (November 16-30):

• ☐ Final urgent outreach to all non-responders

• ☐ "Last chance" messaging across all channels

• ☐ Consider extended hours final week to accommodate demand

• ☐ Ensure adequate inventory through November 30

• ☐ Process all upgrades by end of business November 30

Post-December 1:

• ☐ Follow up with former JUMP! On Demand customers about future upgrade options

• ☐ Recommend standard JUMP! or EIP for future device financing

• ☐ Analyze campaign results and document lessons learned

• ☐ Maintain relationships with customers for future upgrades

Success Metrics to Track:

• Outreach Response Rate: % of contacted customers who respond

• Conversion Rate: % of JUMP! On Demand customers who upgrade

• Average Transaction Value: Device price + accessories + services

• Attachment Rates: Protection plans, accessories, plan upgrades

• Customer Satisfaction: Feedback on upgrade experience

Conclusion: A Generous Exit and Final Opportunity

T-Mobile's decision to end JUMP! On Demand while paying off all remaining lease balances represents one of the most customer-friendly program terminations in wireless industry history. Rather than forcing customers to pay off balances or return devices, T-Mobile is absorbing potentially millions of dollars in forgiven debt to exit the program gracefully. For affected customers, this means owning their devices outright with no further payments—a significant financial benefit.

For Wireless Dealers: A Limited-Time Opportunity

The final upgrade window through November 30, 2025 creates an unprecedented sales opportunity. Customers who upgrade before the deadline get a brand new flagship phone that they'll own outright on December 1—essentially a free phone upgrade. This removes all typical upgrade objections (cost, commitment, timing) and provides dealers with an incredibly compelling offer to drive upgrade volume.

Dealers who proactively identify JUMP! On Demand customers, reach out with clear messaging about the opportunity, and make the upgrade process easy will capture significant sales in the next six weeks. The key is acting quickly—the window closes November 30, and customers need time to make decisions and complete transactions.

What This Means for the Industry

The T-Mobile JUMP! On Demand termination marks the end of an era in device financing. Phone lease programs with frequent upgrade options were a product of a different time—when phones cost less, technology advanced more rapidly, and customers wanted to upgrade frequently. Today's reality of $1,000+ devices, incremental improvements, and longer device lifecycles makes such programs economically unsustainable.

The future of device financing centers on standard installment plans, aggressive trade-in promotions, and bill credit lock-in strategies. All major carriers have converged on similar models, reducing differentiation and shifting competition to network quality, customer service, and promotional offers.

Critical Reminders for Dealers:

• ONLY JUMP! On Demand is ending—standard JUMP! continues normally

• Customers have until November 30 for final upgrade opportunity

• All remaining balances forgiven December 1—customers own devices free and clear

• Proactive outreach is essential—don't wait for customers to come to you

• Frame as opportunity, not loss—emphasize the benefit to customers

• Act quickly—six-week window closes fast

Your Action Items This Week:

1. Identify all JUMP! On Demand customers in your database

2. Train staff on program termination and sales messaging

3. Launch outreach campaign (text, email, calls)

4. Create in-store signage and social media posts

5. Ensure adequate inventory of popular devices

The T-Mobile JUMP! On Demand termination is both the end of a program and a significant sales opportunity. Dealers who execute well over the next six weeks will drive substantial upgrade volume, strengthen customer relationships, and maximize revenue from this unique situation. The clock is ticking—make every day count through November 30!

Time to act: 45 days and counting. Let's make them count!