Mint Mobile Half-Price Unlimited: Complete Dealer Guide to the 3-Month Promo

Mint Mobile just dropped unlimited plans to half price for new customers who prepay for 3 months. Here's everything wireless dealers need to know about this aggressive promotion, including plan details, target customers, competitive positioning, sales strategies, and how to maximize this limited-time offer.

The Promotion: Unlimited for Half Price

Offer Overview

• Promotion: 50% off unlimited plans for new customers

• Requirement: Prepay for 3 months of service

• Regular Price: $30/month for unlimited

• Promo Price: $15/month for unlimited (first 3 months)

• Total Cost: $45 for 3 months ($15 × 3)

• Eligibility: New Mint Mobile customers only

• Network: T-Mobile (Mint is owned by T-Mobile/Ultra Mobile)

• Duration: Limited-time promotional offer

• After Promo: Renews at regular $30/month rate

What's Included in Unlimited Plan

• Unlimited talk & text in the U.S.

• Unlimited data on T-Mobile's 5G & 4G LTE network

• 40GB high-speed data (then unlimited at slower speeds)

• 10GB mobile hotspot at 5G/4G speeds

• Free calling to Mexico & Canada

• Unlimited texting to 160+ countries

• No contracts or hidden fees

• WiFi calling & texting

• eSIM compatible

Mint Mobile Plan Lineup & Pricing

Regular Pricing (After Promo Period)

Plan	3-Month Price	Monthly Equivalent	High-Speed Data	Hotspot
5GB Plan	$45 ($15/mo)	$15/month	5GB at 5G/4G speeds	5GB
15GB Plan	$60 ($20/mo)	$20/month	15GB at 5G/4G speeds	15GB
20GB Plan	$75 ($25/mo)	$25/month	20GB at 5G/4G speeds	20GB
Unlimited Plan	$90 ($30/mo)	$30/month	40GB at 5G/4G speeds, then unlimited at reduced speeds	10GB

Current Promo Pricing (50% Off Unlimited)

Plan	Promo 3-Month Price	Monthly Equivalent	Savings
Unlimited Plan (Promo)	$45 for 3 months	$15/month	$45 savings (50% off)
After 3 Months	$90 for 3 months	$30/month	Returns to regular pricing

Key insight: At $15/month promo pricing, Mint's unlimited plan costs the SAME as their 5GB plan—making unlimited the obvious choice during this promotion.

Competitive Analysis: How Mint Stacks Up

Mint Mobile vs. Major Prepaid Carriers

Carrier	Unlimited Plan Price	Network	High-Speed Data	Hotspot
Mint Mobile (Promo)	$15/month (first 3 months)	T-Mobile 5G	40GB priority, then unlimited	10GB
Mint Mobile (Regular)	$30/month	T-Mobile 5G	40GB priority, then unlimited	10GB
Metro by T-Mobile	$50/month (1 line)	T-Mobile 5G	Unlimited (35GB priority)	5GB
Cricket Wireless	$60/month (1 line)	AT&T 5G	Unlimited (no priority)	10GB
Boost Mobile	$25/month (1 line)	T-Mobile 5G	Unlimited (30GB priority)	12GB
Visible	$25/month	Verizon 5G	Unlimited (no priority)	Unlimited
US Mobile	$25/month	Verizon or T-Mobile	Unlimited (35GB priority)	10GB

Winner during promo: Mint Mobile at $15/month beats everyone by $10-$45/month

Winner after promo: Boost Mobile & Visible at $25/month beat Mint's regular $30/month

Key Competitive Insights

• Mint's promo price ($15/mo) is unbeatable – No major carrier comes close during the 3-month promotional period

• Mint's regular price ($30/mo) is competitive but not the cheapest – Boost Mobile and Visible offer $25/month unlimited year-round

• 3-month prepay requirement is a barrier – Most competitors offer monthly payment options

• T-Mobile network is a strength – Same network as Metro, better than AT&T-based Cricket in most markets

• 40GB priority data is solid – More than Metro (35GB), less than some competitors

Target Customer Profiles

1. Price-Conscious Switchers

Pain point: Paying $50-$80/month for unlimited on Metro, Cricket, or postpaid carriers

Your pitch: "You're paying $50/month for Metro's unlimited plan. What if I could get you the SAME T-Mobile network, unlimited data, and save you $35/month? Mint Mobile is running a promotion: $15/month for unlimited—that's 70% cheaper than Metro. You prepay for 3 months ($45 total) and you're done. That's $105 in savings over 3 months. After that, it's $30/month, which is still $20 cheaper than Metro. Want to switch?"

2. Budget-Conscious Students

Pain point: Limited income, need reliable service, can't afford $50+/month plans

Your pitch: "As a student, every dollar counts. Mint Mobile's unlimited plan is just $15/month for your first 3 months—that's $45 total. You get unlimited data on T-Mobile's 5G network, free calling to Mexico and Canada, and 10GB hotspot for studying. After 3 months, it's $30/month, which is still way cheaper than most carriers. For $45, you get 3 months of service. Can you afford NOT to switch?"

3. Trial Users / Carrier Testers

Pain point: Want to try T-Mobile network without committing long-term

Your pitch: "Not sure if T-Mobile's network works well in your area? Mint Mobile runs on T-Mobile's network, and right now you can try it for just $45 for 3 months. That's $15/month—less than a couple of coffees. Test the network, see if it works for you. If you love it, great—you're saving money. If not, you're only out $45 and you can switch after 3 months. It's the cheapest way to test T-Mobile's network. Want to give it a shot?"

4. Secondary Line / Backup Phone Users

Pain point: Need a second line for work, travel, or backup but don't want to pay full price

Your pitch: "Need a second line for work calls, or a backup phone? Mint Mobile's $15/month unlimited plan is perfect for that. You get a full unlimited line on T-Mobile's network for less than most people pay for Netflix. Prepay $45 for 3 months and you're set. After that, it's $30/month—still super affordable. Why pay $50+ for a second line when you can get Mint for $15?"

5. International Callers (Mexico/Canada)

Pain point: Need to call Mexico or Canada frequently, paying extra for international features

Your pitch: "Do you call Mexico or Canada regularly? Mint Mobile's unlimited plan includes FREE calling to Mexico and Canada—no extra charges. Plus, you get unlimited texting to 160+ countries. And right now, it's just $15/month for 3 months. You're getting unlimited data, free international calling, and huge savings. If you call Mexico or Canada even once a week, this plan pays for itself. Want to switch?"

6. Light Data Users Upgrading

Pain point: Currently on 5GB or 10GB plan, occasionally running out of data

Your pitch: "You're on a 5GB plan for $15/month, right? Well, Mint Mobile's unlimited plan is the SAME PRICE right now—$15/month. Why limit yourself to 5GB when you can get unlimited for the same cost? You get 40GB of high-speed data, then unlimited at slower speeds, plus 10GB hotspot. It's a no-brainer: same price, way more data. Let's upgrade you to unlimited."

Sales Scripts: Converting Customers to Mint Mobile

Script 1: The Opening Pitch

You: "Hey! Are you looking to save money on your phone bill? Mint Mobile just dropped their unlimited plan to $15/month—that's half price. Have you heard about this?"

Customer: "No, what's the catch?"

You: "No catch! Here's how it works: Mint Mobile runs on T-Mobile's 5G network—same network as Metro by T-Mobile. They're running a promotion where new customers get unlimited data for $15/month for the first 3 months. You prepay $45 upfront for 3 months, and you're done.

You get unlimited talk, text, and data, 40GB of high-speed data, 10GB mobile hotspot, free calling to Mexico and Canada, and unlimited texting to 160+ countries.

After 3 months, the price goes to $30/month, which is still cheaper than most carriers. But for your first 3 months, you're paying just $15/month. What carrier are you with now?"

Script 2: The Value Breakdown

Customer: "I'm on Metro paying $50/month."

You: "Okay, so you're paying $50/month on Metro. Let me show you the savings with Mint

Mobile:

Metro: $50/month × 3 months = $150 Mint Mobile (promo): $15/month × 3 months = $45

You save $105 in the first 3 months. That's 70% savings!

And here's the thing: both Metro and Mint run on T-Mobile's network. Same coverage, same 5G, same quality. The only difference is Mint is way cheaper.

After 3 months, Mint goes to $30/month. You're still saving $20/month compared to Metro. Over a year, that's \$240 in savings.

So in your first year with Mint, you save: • First 3 months: $105 savings • Next 9 months: $180 savings ($20/mo × 9) • Total first-year savings: $285

Same network, same service, $285 more in your pocket. Does that sound good?"

Customer: "Yeah, that's a lot of savings."

You: "Exactly! And this is a limited-time promo, so if you've been thinking about switching, now is the time. Want to get started?"

Script 3: Handling the Prepay Objection

Customer: "I don't want to prepay for 3 months. What if I don't like it?"

You: "I totally understand—nobody wants to commit to something they're not sure about. But here's why the 3-month prepay actually works in your favor:

1. It's only $45 total. That's less than one month of service on most carriers. You're risking $45 to potentially save hundreds of dollars per year.

2. Mint runs on T-Mobile's network. If you have good T-Mobile or Metro coverage in your area, Mint will work exactly the same. Let me check the coverage map for your address.

[Show coverage map]

See? Full 5G coverage where you live and work. You're going to have great service.

3. After 3 months, you're not locked in. If you don't like it, you can switch to another carrier. No contracts, no penalties. But I'm confident you'll love it because you're getting the same T-Mobile network at a fraction of the cost.

4. Think of it as a trial period. For $45, you get to test Mint Mobile for 3 months. That's the cheapest way to try T-Mobile's network without committing long-term.

Most people who switch to Mint love it and stay because they're saving so much money. Want to give it a try?"

Script 4: Comparing to Competitors

Customer: "What about Boost Mobile? I heard they have $25/month unlimited."

You: "Great question! Boost Mobile does have $25/month unlimited, and that's a solid deal.

But let's compare:

Mint Mobile (first 3 months): $15/month Boost Mobile: $25/month

For your first 3 months, Mint is $10/month cheaper. That's $30 in savings right there.

After 3 months, Mint goes to $30/month, so Boost becomes $5/month cheaper. But you already saved $30 in the first 3 months, so you're still ahead for the first year.

Here's the math: • Mint Mobile first year: $45 (3 months) + $90 (next 3 months) + $90 (next 3 months) + $90 (last 3 months) = $315 • Boost Mobile first year: $25 × 12 months = $300

Okay, so Boost is $15 cheaper over a full year. But here's what Mint gives you that Boost doesn't:

• Free calling to Mexico & Canada (Boost charges extra for this)

• Unlimited texting to 160+ countries (Boost is more limited)

• 40GB priority data (Boost has 30GB)

If you ever call Mexico or Canada, or if you travel internationally, Mint is the better value. Plus, both run on T-Mobile's network, so coverage is identical.

Bottom line: Mint gives you more features, and the price difference is minimal. Which one sounds better to you?"

Script 5: Upselling Multiple Lines

Customer: "Okay, I'm interested. Just one line for me."

You: "Perfect! One line at $15/month is a great deal. Quick question: does anyone else in your family need service? Partner, kids, parents?"

Customer: "Well, my wife needs a new plan too. She's on Verizon paying $70/month."

You: "Oh wow, she's paying $70/month? Let's get her switched to Mint too! Here's what you'd save as a family:

Current cost (you + wife): • You on Metro: $50/month • Wife on Verizon: $70/month • Total: $120/month = $360 for 3 months

Mint Mobile (both of you): • 2 lines at $15/month each = $30/month • Total: $90 for 3 months

You'd save $270 in just 3 months! That's almost $1,000 per year in savings.

And you both get unlimited data, free Mexico/Canada calling, and T-Mobile's 5G network.

Why pay $120/month when you can pay $30/month for the same service?

Let's get both of you switched today. Do you have her account info from Verizon?"

Script 6: Closing the Deal

Customer: "Alright, let's do it."

You: "Awesome! You're making a great decision. You're going to love Mint Mobile, and you're going to love saving money every month.

Here's what we need to get started:

1. Your phone: Do you have an unlocked phone, or do we need to get you a new one?

2. Port your number: If you want to keep your current number, I'll need your account number and PIN from Metro. You can get this by logging into your Metro account or calling them.

3. Payment: $45 for your first 3 months of service.

4. SIM card or eSIM: We can do a physical SIM card or eSIM if your phone supports it.

The whole process takes about 15-20 minutes. Once we're done, you'll have unlimited service on T-Mobile's network for just $15/month.

And before we finish, let me show you some accessories to protect your phone. We have cases, screen protectors, and chargers. Want to grab anything while you're here?"

[Upsell accessories]

"Perfect! Let's get you activated. Welcome to Mint Mobile!"

Objection Handling

Objection 1: "I've never heard of Mint Mobile"

Response: "That's totally normal—Mint Mobile doesn't advertise as much as the big carriers, but they're actually owned by T-Mobile. Ryan Reynolds (yes, the actor) was a part-owner and spokesperson before T-Mobile acquired them.

Mint has been around since 2016 and has millions of customers. They save money by selling online and through dealers like me instead of having expensive retail stores everywhere. That's how they can offer such low prices.

The important thing is they run on T-Mobile's network—the same network as Metro by T-Mobile. So you're getting the same coverage and quality as T-Mobile, just at prepaid prices. It's a legitimate company backed by T-Mobile."

Objection 2: "What happens after 3 months?"

Response: "Great question! After your first 3 months at $15/month, the price goes to the regular rate of $30/month. You'd prepay for another 3 months at $90 total.

Now, $30/month is still cheaper than most carriers: • Metro by T-Mobile: $50/month • Cricket Wireless: $60/month • Verizon/AT&T prepaid: $50-$65/month

So even at regular pricing, you're saving $20-$35/month compared to competitors. And you're still on T-Mobile's network with unlimited data.

Plus, Mint sometimes runs promotions for existing customers too. But even if you pay full price after 3 months, you're still getting a great deal."

Objection 3: "I can't afford to pay $45 upfront"

Response: "I understand—$45 upfront can be tough if you're used to paying monthly. But let's look at it this way:

On Metro, you're paying $50/month. So you're already paying more than $45 every single month.

With Mint, you pay $45 once and you're covered for 3 months. That's it. No more payments for 90 days.

Think of it like this: instead of paying $50 this month for Metro, you pay $45 for Mint and you're covered for the next 3 months. You actually have more money in your pocket over the next few months because you're not paying $50 every month.

If $45 is still tight right now, I can help you find a plan that fits your budget. But honestly, this is the cheapest unlimited plan you're going to find anywhere. It's worth finding a way to make it work."

Objection 4: "What about customer service?"

Response: "Mint Mobile has customer service available 24/7 through their app, website chat, and phone support. Most issues can be resolved through the app, which is actually faster than calling.

But here's the thing: you also have ME as your dealer. If you have problems with your Mint service, come see me and I'll help you troubleshoot or contact Mint on your behalf. You're not on your own.

And honestly, Mint's service is pretty straightforward. You prepay, your service works, and you're done. Most customers never need customer service because everything just works.

Plus, you're on T-Mobile's network, so the actual service quality—coverage, speed, reliability—is the same as T-Mobile and Metro. The only difference is the price."

Objection 5: "I need more than 40GB of data"

Response: "Okay, so you're a heavy data user. Let me ask: how much data do you typically use per month?"

Customer: "I don't know, maybe 50-60GB."

You: "Alright, so you're using 50-60GB. Here's how Mint's unlimited plan works:

You get 40GB of high-speed data at full 5G/4G LTE speeds. After you hit 40GB, you still have unlimited data, but it slows down to about 2G speeds (around 128 kbps).

Now, 2G speeds are slow—you can still use messaging apps, email, and basic browsing, but streaming video won't work well.

But here's the thing: most people don't actually notice when they hit 40GB because they're on WiFi at home and work. Are you on WiFi most of the time, or are you using cellular data 24/7?"

Customer: "I'm on WiFi at home and work."

You: "Perfect! Then you're probably only using cellular data when you're out and about. 40GB is plenty for that. And even if you do go over, you still have unlimited data—it's just slower.

For $15/month, it's worth trying. If you find that 40GB isn't enough, you can always switch to a different carrier after 3 months. But I think you'll be fine."

Objection 6: "Can I keep my phone number?"

Response: "Absolutely! We'll port your number over from your current carrier. You keep the exact same phone number—nothing changes except your carrier and your lower bill.

The porting process usually takes 15-30 minutes, but it can take up to 24 hours in some cases. During the port, your old service stays active, so you're never without service.

All I need is your account number and PIN from your current carrier. You can get this by logging into your account online or calling them. Once we have that, we'll submit the port request and you're all set."

Marketing Strategies for Dealers

1. Price Comparison Campaigns

Strategy: Aggressively highlight Mint's $15/month price vs. competitors

Tactics:

• Create side-by-side comparison charts: Mint ($15) vs. Metro ($50) vs. Cricket ($60)

• Use bold "70% OFF" or "HALF PRICE" messaging in all marketing

• Show annual savings calculations: "Save $420/year vs. Metro!"

• Target customers near Metro and Cricket stores with local ads

• Run Facebook ads targeting people who like competitor pages

Messaging: "Why Pay $50/Month? Get Unlimited for $15 on the Same T-Mobile Network!"

2. Student & Budget Targeting

Strategy: Focus on price-sensitive demographics

Tactics:

• Advertise near colleges, universities, and community colleges

• Partner with student organizations for discounts or sponsorships

• Target low-income neighborhoods with door-to-door flyers

• Emphasize "$45 for 3 months" total cost (less than one month elsewhere)

• Create "Student Special" or "Budget Plan" branding

Messaging: "Student Budget? $15/Month Unlimited on T-Mobile's Network—No Catch!"

3. T-Mobile Network Positioning

Strategy: Leverage T-Mobile's brand recognition and network quality

Tactics:

• Emphasize "Same network as Metro by T-Mobile" in all marketing

• Show T-Mobile 5G coverage maps to overcome brand awareness concerns

• Position as "T-Mobile's budget brand" (owned by T-Mobile)

• Highlight Ryan Reynolds connection for credibility and fun factor

• Use "T-Mobile Network" prominently in signage and ads

Messaging: "T-Mobile's Network, Prepaid Prices—$15/Month Unlimited!"

Messaging: "Student Budget? $15/Month Unlimited on T-Mobile's Network!"

3. T-Mobile Network Emphasis

Strategy: Leverage T-Mobile's brand recognition and network quality

Tactics:

• Prominently display "Powered by T-Mobile" in all marketing materials

• Show T-Mobile 5G coverage maps in-store and online

• Compare to Metro: "Same T-Mobile Network, 70% Cheaper!"

• Emphasize T-Mobile's network awards and rankings

• Use T-Mobile magenta color scheme in Mint marketing

Messaging: "T-Mobile's 5G Network for Just $15/Month!"

4. Limited-Time Urgency

Strategy: Create FOMO with promotional deadline messaging

Tactics:

• Display countdown timers: "Half-Price Promo Ends Soon!"

• Send email/SMS alerts: "Last Chance for $15/Month Unlimited!"

• Post daily social media reminders about promotion ending

• Use scarcity language: "Limited-time offer—act now!"

• Run "Final Days" campaigns before promotion ends

Messaging: "Don't Miss Half-Price Unlimited—Offer Ends Soon!"

5. Multi-Line Family Focus

Strategy: Target families to maximize per-customer revenue

Tactics:

• Calculate family savings: "Family of 4 saves $420 in first 3 months!"

• Create family bundle offers (4 SIM cards + accessories at discount)

• Target parents in family-oriented Facebook groups

• Emphasize Mexico/Canada calling for immigrant families

• Offer referral bonuses: "Switch with family, get $10 credit"

Messaging: "Family of 4: Get Unlimited for $60/Month (First 3 Months)!"

6. BYOD (Bring Your Own Device) Campaigns

Strategy: Target customers with unlocked phones

Tactics:

• Advertise "Bring Your Phone, Save Money" messaging

• Offer free compatibility checks in-store

• Stock SIM cards and eSIM activation codes

• Partner with phone repair shops to reach unlocked phone owners

• Create simple activation guides for DIY customers

Messaging: "Keep Your Phone, Cut Your Bill—Switch to Mint for $15/Month!"

In-Store Merchandising

Window Displays

• Giant "$15/MONTH UNLIMITED" banner visible from street

• "50% OFF" or "HALF PRICE" starburst graphics for attention

• T-Mobile network logo prominently displayed

• Comparison chart showing Mint vs. Metro/Cricket pricing

• Ryan Reynolds image (if allowed) for brand recognition

Point-of-Sale Materials

• Counter cards: "Ask About Mint Mobile's $15 Unlimited Plan!"

• Brochures: Plan details, network info, activation instructions

• Comparison sheets: Mint vs. all major prepaid carriers

• Savings calculators: Show customer's exact savings

• SIM card display: Physical SIM cards ready for purchase

Demo Stations

• T-Mobile coverage map on tablet or computer

• Phone compatibility checker for BYOD customers

• Mint Mobile app demo showing features and account management

• Video testimonials from satisfied Mint customers

• Accessory display for upselling cases, chargers, etc.

Digital Marketing Tactics

Facebook Ads

Ad 1: Price Shock

• Headline: "Unlimited Data for $15/Month?! Yes, Really."

• Body: "Mint Mobile just dropped unlimited plans to HALF PRICE. Get unlimited talk, text, and data on T-Mobile's 5G network for just $15/month (first 3 months). That's 70% cheaper than Metro! Prepay $45 for 3 months and start saving. Limited-time offer!"

• CTA: "Learn More" or "Switch Now"

• Targeting: Ages 18-45, interests in budget shopping, Metro/Cricket customers

Ad 2: Comparison

• Image: Split screen showing Metro ($50) vs. Mint ($15)

• Headline: "Same T-Mobile Network. 70% Cheaper."

• Body: "Why pay $50/month for Metro when you can get the SAME T-Mobile network for $15/month with Mint Mobile? Unlimited data, free Mexico/Canada calling, 10GB hotspot. Switch today and save $105 in your first 3 months!"

• CTA: "See Plans"

Google Ads

Search Ad Keywords:

• "Mint Mobile promo"

• "cheap unlimited plan"

• "$15 unlimited data"

• "T-Mobile MVNO"

• "Metro by T-Mobile alternative"

• "prepaid unlimited cheap"

Ad Copy:

• Headline 1: "Unlimited for $15/Month"

• Headline 2: "T-Mobile Network | Half Price Promo"

• Description: "Mint Mobile unlimited: $15/mo for 3 months. T-Mobile 5G, free Mexico/Canada calling. Switch today!"

Instagram Posts

Post 1: Price Announcement

• Image: Bold "$15" text with Mint Mobile branding

• Caption: "🚨 HALF PRICE ALERT 🚨

  Mint Mobile unlimited is now $15/MONTH for new customers! 📱

  ✅ Unlimited talk, text, data

  ✅ T-Mobile's 5G network

  ✅ 40GB high-speed data

  ✅ Free Mexico/Canada calling

  ✅ 10GB hotspot

  Just $45 for your first 3 months. After that, $30/mo—still cheaper than everyone else!

  Limited time! DM us to switch 💬"

Post 2: Comparison Graphic

• Image: Infographic comparing Mint ($15) vs. competitors

• Caption: "Why are you still paying $50+/month? 🤔

  Mint Mobile: $15/mo ✅

  Metro: $50/mo ❌

  Cricket: $60/mo ❌

  Same network. Same service. WAY less money.

  Tag someone who needs to see this! 👇"

Email Campaign

Subject Lines:

• "🔥 Unlimited for $15/Month—Half Price!"

• "Save $420/Year with Mint Mobile's New Promo"

• "Last Chance: $15 Unlimited (Ends Soon!)"

Email Body:

• Hero image: "$15/MONTH UNLIMITED" in large text

• Headline: "Mint Mobile Just Dropped Unlimited to Half Price"

• Bullet points: Plan features, savings calculation, T-Mobile network

• CTA button: "Switch Now & Save"

• Urgency footer: "Limited-time offer—act now!"

Upselling Opportunities

1. Multiple Lines

Pitch: "You're getting one line for $15/month—great choice! Do you have family members who need service? Each additional line is also $15/month during this promo. If you switch your whole family, you could save hundreds of dollars. Want to add more lines?"

Target conversion rate: 30-40% add second or third line

2. Device Sales

Pitch: "Are you bringing your own phone, or do you need a new device? We have unlocked phones starting at $99, or I can show you mid-range phones with great features for $200-$300. Since you're saving so much on service, you can afford a better phone. What's your budget?"

Target attach rate: 20-30% of activations include device purchase

3. Accessories Bundle

Pitch: "Let's protect your phone! We have cases and screen protectors—I recommend getting both. We have a bundle for $25: case + screen protector. One drop without protection can cost $200+ to repair. It's worth the $25 investment. Want to add that?"

Target attach rate: 60-70% buy accessories

4. Prepay for Longer Period

Pitch: "You're prepaying for 3 months at $45. Did you know you can prepay for 6 or 12 months and save even more? If you prepay for 12 months, the price drops to $180 total—that's $15/month for the whole year instead of going up to $30/month after 3 months. You'd save $180 over the year. Want to lock in the $15/month rate for 12 months?"

Target conversion rate: 15-20% upgrade to longer prepay period

5. International Add-Ons

Pitch: "You get free calling to Mexico and Canada, but if you travel internationally or call other countries, Mint has international calling credits and roaming packages. Do you travel abroad or call countries besides Mexico/Canada?"

Target attach rate: 10-15% add international features

Dealer Success Metrics

Daily Goals (Per Sales Rep)

• New activations: 5-8 per day (higher volume due to low price point)

• Multi-line conversion: 30%+ of customers add second line

• Accessory attach rate: 60%+ of activations

• Average revenue per activation: $60-$80 (plan + accessories + commissions)

Weekly Goals (Per Store)

• Total activations: 30-50 new customers

• Gross revenue: $2,500-$4,000 (from commissions, accessories, devices)

• Customer satisfaction: 90%+ positive feedback

• Repeat/referral rate: 20%+ customers refer friends/family

Promotional Period Goals (Full Campaign)

• Total activations: 200-300 customers during promo period

• Total revenue: $15,000-$25,000

• Market penetration: 10-15% of local prepaid market switches to Mint

• Customer retention: 70%+ renew after 3-month promo period

Common Dealer Challenges & Solutions

Challenge 1: Low Brand Awareness

Problem: Customers haven't heard of Mint Mobile and are skeptical

Solution:

• Emphasize T-Mobile ownership and network partnership

• Mention Ryan Reynolds connection for credibility

• Show customer reviews and testimonials

• Offer "try it for 3 months" positioning to reduce risk

• Compare to Metro: "Same network, different name, better price"

Challenge 2: Prepay Resistance

Problem: Customers don't want to prepay $45 upfront

Solution:

• Frame as "less than one month on Metro" ($45 vs. $50)

• Emphasize 3-month coverage with no additional payments

• Show total savings over 3 months ($105 vs. Metro)

• Offer payment plan alternative: "Pay $20 now, $25 next week"

• Position as trial period: "Test T-Mobile network for just $45"

Challenge 3: "What Happens After 3 Months?" Concern

Problem: Customers worry about price increase after promo period

Solution:

• Be transparent: "Price goes to $30/month, still cheaper than competitors"

• Show long-term savings: "$30/mo Mint vs. $50/mo Metro = $240/year savings"

• Emphasize no contract: "If you don't like it after 3 months, switch"

• Upsell 12-month prepay: "Lock in $15/month for full year"

• Set renewal reminder: "I'll text you before renewal so you're not surprised"

Challenge 4: Data Speed/Priority Concerns

Problem: Customers worry about deprioritization or slow speeds

Solution:

• Explain 40GB priority data: "Most people never hit 40GB"

• Ask about WiFi usage: "Are you on WiFi at home/work?"

• Show speed tests in-store on Mint Mobile device

• Compare to competitors: "Metro also deprioritizes after 35GB"

• Offer trial mindset: "Try it for 3 months, see if speeds work for you"

Challenge 5: Device Compatibility Confusion

Problem: Customers unsure if their phone works with Mint

Solution:

• Use Mint's online compatibility checker with customer's IMEI

• Explain GSM requirement: "Works with T-Mobile/AT&T phones, not Verizon"

• Offer to check phone in-store before customer commits

• Stock affordable unlocked phones for customers who need devices

• Provide clear list: "iPhones, Samsung Galaxy, Google Pixel all work"

Challenge 6: Competing with Visible/Boost at $25/Month

Problem: Other carriers offer $25/month unlimited year-round

Solution:

• Focus on first 3 months: "Save $30 immediately with Mint's promo"

• Highlight Mexico/Canada calling: "Mint includes this, others charge extra"

• Emphasize T-Mobile network quality vs. Visible's Verizon deprioritization

• Show total first-year cost: "Mint $315 vs. Visible $300—only $15 difference"

• Position as trial: "Try Mint for 3 months at $15, then decide"

Mint Mobile vs. Key Competitors: Detailed Breakdown

Mint Mobile vs. Metro by T-Mobile

Feature	Mint Mobile (Promo)	Metro by T-Mobile	Winner
Price (1 line)	$15/month (3 months), then $30/month	$50/month	✅ Mint (70% cheaper first 3 months, 40% cheaper after)
Network	T-Mobile 5G	T-Mobile 5G	🟰 Tie (same network)
High-Speed Data	40GB priority, then unlimited slow	Unlimited (35GB priority)	✅ Mint (5GB more priority data)
Hotspot	10GB	5GB	✅ Mint (2x more hotspot)
Mexico/Canada Calling	✅ Free unlimited	✅ Free unlimited	🟰 Tie
Payment	Prepay 3 months ($45)	Monthly ($50)	✅ Metro (more flexible, but more expensive)
Perks	None	Amazon Prime, Google One (higher tiers)	✅ Metro (on premium plans)
In-Store Support	Limited (dealer-dependent)	Extensive (corporate stores)	✅ Metro

Best for: Mint wins on price and data; Metro wins on convenience and perks. Choose Mint if saving money is priority.

Mint Mobile vs. Boost Mobile

Feature	Mint Mobile (Promo)	Boost Mobile	Winner
Price (1 line)	$15/month (3 months), then $30/month	$25/month	✅ Mint (first 3 months); ✅ Boost (after)
Network	T-Mobile 5G	T-Mobile 5G	🟰 Tie
High-Speed Data	40GB priority	30GB priority	✅ Mint (10GB more)
Hotspot	10GB	12GB	✅ Boost (2GB more)
Mexico/Canada Calling	✅ Free unlimited	❌ Add-on required	✅ Mint
Payment	Prepay 3 months	Monthly	✅ Boost (more flexible)

Best for: Mint wins first 3 months and for Mexico/Canada callers; Boost wins long-term pricing and payment flexibility.

Mint Mobile vs. Visible

Feature	Mint Mobile (Promo)	Visible	Winner
Price (1 line)	$15/month (3 months), then $30/month	$25/month	✅ Mint (first 3 months); ✅ Visible (after)
Network	T-Mobile 5G	Verizon 5G	Depends on location
High-Speed Data	40GB priority, then unlimited slow	Unlimited (no priority)	✅ Mint (has priority data)
Hotspot	10GB	Unlimited	✅ Visible
Mexico/Canada Calling	✅ Free unlimited	❌ Not included	✅ Mint
Payment	Prepay 3 months	Monthly	✅ Visible

Best for: Mint wins on price (first 3 months) and Mexico/Canada calling; Visible wins on unlimited hotspot and Verizon network.

Key Dealer Takeaways

1. This is the cheapest unlimited plan in the market

• $15/month beats every major carrier by $10-$45/month

• Perfect for price-sensitive customers and budget shoppers

• Easy value proposition: "Same T-Mobile network, 70% cheaper"

• Limited-time promo creates natural urgency

2. T-Mobile network is the key selling point

• Customers trust T-Mobile's brand and network quality

• Same coverage as Metro by T-Mobile at fraction of cost

• Overcomes "I've never heard of Mint" objection instantly

• 5G access and nationwide coverage competitive with major carriers

3. Target Metro and Cricket customers aggressively

• Metro customers paying $50/month are perfect targets (70% savings)

• Cricket customers paying $60/month save even more (75% savings)

• Both run on GSM networks, so phone compatibility is easy

• Show side-by-side comparison: immediate credibility

4. Prepay objection is the biggest barrier

• $45 upfront is difficult for some customers

• Frame as "less than one month on Metro" to reduce resistance

• Emphasize 3-month coverage with no additional payments

• Offer payment flexibility if possible (split payment, layaway)

5. Focus on high-volume activations

• Lower price point means lower per-customer revenue

• Compensate with volume: 5-8 activations per day vs. 2-3 for premium carriers

• Upsell accessories and multiple lines to increase revenue

• Build recurring customer base for long-term commissions

6. Mexico/Canada calling is a differentiator

• Free unlimited calling to Mexico and Canada included

• Competitors charge extra for this feature

• Target immigrant communities and international callers

• Huge value-add for Hispanic and Canadian border markets

Action Plan: Maximizing Mint Mobile Promo Success

Week 1: Launch & Setup

Monday:

• Order Mint Mobile SIM cards and marketing materials

• Update store signage: "$15/MONTH UNLIMITED" in large text

• Create comparison charts (Mint vs. Metro/Cricket/Boost)

• Set up Mint Mobile demo station with coverage maps

Tuesday:

• Train sales team on Mint Mobile plans, network, and promo details

• Practice sales scripts and objection handling

• Role-play prepay objection scenarios

• Review activation process and phone compatibility checking

Wednesday:

• Launch digital ad campaigns (Facebook, Google, Instagram)

• Send email blast: "Unlimited for $15/Month—Half Price!"

• Post promo details on all social media channels

• Update website with Mint Mobile landing page

Thursday:

• Distribute flyers in high-traffic areas (near Metro/Cricket stores)

• Partner with local businesses for cross-promotion

• Set up street-side signage: "UNLIMITED $15/MONTH"

• Test all activation systems and payment processing

Friday:

• Host "$15 Friday" in-store event with special offers

• Offer free phone compatibility checks for walk-ins

• Run social media contest: "Share for a chance to win accessories"

• Follow up with leads from earlier in week

Week 2-8: Execution & Optimization

Daily Tasks:

• Post daily social media updates: "Still just $15/month!"

• Follow up with leads via phone, text, and email

• Track activation metrics and conversion rates

• Collect customer testimonials and encourage reviews

• Restock SIM cards and accessories as needed

Weekly Tasks:

• Review performance: activations, revenue, conversion rates

• Adjust ad targeting based on best-performing demographics

• Send weekly email reminders to unconverted leads

• Host weekend "Switch & Save" events with refreshments

• Train staff on lessons learned and successful tactics

Final Week: Closing Push (If Promo Has End Date)

Monday-Wednesday:

• Send "LAST CHANCE" emails to all leads

• Post urgency messaging: "Half-price promo ends this week!"

• Call warm leads personally to close deals

• Extend store hours for customer convenience

Thursday-Saturday:

• Run "Final Days" in-store event with bonus offers

• Offer small incentives (free case, screen protector) to close fence-sitters

• Maximize staff availability for high activation volume

• Document success stories for future marketing

Sunday (Last Day, if applicable):

• "LAST DAY for $15 Unlimited!" social media blitz

• Stay open late to accommodate last-minute customers

• Process all pending activations before deadline

• Thank customers and request reviews/referrals

Frequently Asked Questions (For Staff Reference)

Q: Can existing Mint Mobile customers get this deal?

A: No, this promotion is for new Mint Mobile customers only. Existing customers renew at regular pricing ($30/month for unlimited).

Q: What happens if customer cancels before 3 months?

A: Mint Mobile is prepaid, so there's no refund for unused service. Customer loses remaining time on their plan. No early termination fees, but no refunds either.

Q: Can customers switch plans mid-cycle?

A: No, customers must wait until their current 3-month period ends to change plans. Plan changes take effect at next renewal.

Q: Does Mint Mobile support eSIM?

A: Yes! Mint Mobile supports eSIM for compatible devices (iPhone XS and newer, Google Pixel 3 and newer, Samsung Galaxy S20 and newer).

Q: What phones are compatible with Mint Mobile?

A: Mint works with unlocked GSM phones (T-Mobile and AT&T phones). Most iPhones, Samsung Galaxy, Google Pixel, and OnePlus devices work. Verizon-locked phones typically don't work unless unlocked.

Q: Can customers port their number from any carrier?

A: Yes, customers can port from any carrier (Verizon, AT&T, T-Mobile, Metro, Cricket, etc.). Porting typically takes 15-30 minutes but can take up to 24 hours.

Q: Is there a family plan discount?

A: No, Mint Mobile doesn't offer multi-line discounts. Each line is $15/month during promo, $30/month after. However, the low base price makes it competitive even without family discounts.

Q: What's included in the 40GB high-speed data?

A: Customers get 40GB of data at full 5G/4G LTE speeds. After 40GB, data continues unlimited but at reduced 2G speeds (128 kbps). Resets each month.

Q: Can customers use mobile hotspot?

A: Yes, unlimited plan includes 10GB of mobile hotspot at 5G/4G speeds. After 10GB, hotspot is throttled to 2G speeds.

Q: Does Mint Mobile have international roaming?

A: Mint includes free calling to Mexico and Canada, and unlimited texting to 160+ countries. For international roaming (using phone abroad), customers must purchase add-on credits.

Q: How does customer service work?

A: Mint Mobile offers 24/7 customer support via app chat, website chat, and phone. Most issues can be resolved through the app. Customers can also contact their dealer for assistance.

Q: Can customers upgrade to 12-month plan for better pricing?

A: Yes! Customers can prepay for 12 months at renewal and get better per-month pricing. For unlimited, 12-month prepay is $180 total ($15/month) vs. $90 every 3 months ($30/month).

Conclusion: Your Biggest Budget Carrier Opportunity

Mint Mobile's half-price unlimited promotion is the most aggressive prepaid offer in the market right now. At $15/month, it undercuts every major competitor by $10-$45 per month, making it an easy sell for price-conscious customers.

Why this promotion is a game-changer for dealers:

• Unbeatable price: $15/month is the lowest unlimited plan in the industry—no one can compete

• T-Mobile network credibility: Customers trust T-Mobile's brand and network quality

• Clear target market: Metro and Cricket customers paying $50-$60/month are easy conversions

• High-volume potential: Low price point attracts massive customer interest

• Mexico/Canada calling: Free international calling is a huge differentiator

• Simple value proposition: "Same network, 70% cheaper" sells itself

Your competitive advantages as a dealer:

• Personal service: You provide better customer experience than online-only activation

• Local presence: Customers trust local businesses more than faceless websites

• Phone compatibility help: You can check devices in-store and solve issues immediately

• Activation assistance: Many customers need help with porting and setup

• Upsell opportunities: Accessories, devices, and multiple lines increase revenue

The math is compelling:

If you activate just 5 customers per day for 60 days (promotional period), that's:

• 300 new Mint Mobile customers

• $18,000-$24,000 in total revenue (commissions + accessories + devices)

• 300 recurring customers generating ongoing commissions

• Significant market share gain in your local prepaid market

Success factors:

1. Aggressive marketing: Target Metro and Cricket customers with comparison ads

2. Overcome prepay objection: Frame $45 as "less than one month on Metro"

3. Emphasize T-Mobile network: "Same coverage as Metro, 70% cheaper"

4. High-volume focus: Aim for 5-8 activations per day, not 2-3

5. Upsell strategically: Multiple lines, accessories, devices increase per-customer revenue

6. Create urgency: Limited-time promo messaging drives immediate action

This is your moment to capture the budget prepaid market.

Customers paying $50-$60/month for unlimited service are actively looking for ways to save money. Mint Mobile's $15/month promo gives you the perfect tool to convert them.

Execute your action plan:

• ✅ Train your team on Mint Mobile plans and objection handling

• ✅ Launch aggressive marketing targeting Metro/Cricket customers

• ✅ Create compelling in-store displays with price comparisons

• ✅ Focus on value messaging: 70% savings, same T-Mobile network

• ✅ Use urgency tactics: limited-time offer, countdown timers

• ✅ Maximize upsells: accessories, multiple lines, devices

• ✅ Track metrics daily and optimize based on performance

The customers in your market are overpaying for wireless service right now. They're waiting for someone to show them a better option.

Be that someone. Show them Mint Mobile's $15/month unlimited plan. And watch your activation numbers soar.

This is the easiest sell you'll have all year. Don't waste it.

Get your team trained, get your marketing launched, and start activating customers TODAY. 📱💰