LinkedIn Company Page for Cell Phone Stores: Build Credibility, Attract Partnerships, and Recruit Top Talent
- Wireless Dealer Group

- Oct 30, 2025
- 15 min read

Most cell phone store owners focus their marketing efforts on Facebook, Instagram, and Google—but they're missing one of the most powerful platforms for building business credibility, attracting vendor partnerships, and recruiting top sales talent: LinkedIn. While social media platforms help you reach consumers, LinkedIn connects you with the business side of the wireless industry—vendors, distributors, master agents, potential employees, and industry professionals. A well-optimized LinkedIn Company Page positions your wireless business as a professional, credible operation and opens doors to opportunities that consumer-focused platforms simply can't provide.
💼 Why Cell Phone Stores Need a LinkedIn Company Page
Build Business Credibility: Establish your store as a professional wireless business
Attract Vendor Partnerships: Connect with carriers, distributors, and wholesale vendors
Recruit Top Talent: Find experienced wireless sales professionals
Network with Industry Professionals: Connect with other dealers and industry leaders
Showcase Your Expertise: Share industry insights and thought leadership
Increase Visibility: Appear in LinkedIn searches by vendors and job seekers
Free Marketing Channel: No cost to create and maintain a Company Page
Why LinkedIn Matters for Cell Phone Store Owners
The Business-to-Business Advantage
While Facebook and Instagram are excellent for reaching consumers, LinkedIn is the premier platform for business-to-business (B2B) connections in the wireless industry. Here's why that matters:
Vendor Discovery: Wholesale vendors, distributors, and master agents actively use LinkedIn to find new dealer partners
Professional Networking: Connect with other wireless dealers to share insights and best practices
Recruitment Pipeline: Experienced sales professionals search LinkedIn for career opportunities
Industry Visibility: Establish yourself as a credible player in the wireless industry
Partnership Opportunities: Discover new carriers, MVNOs, and service providers looking for retail partners
What Makes LinkedIn Different from Other Platforms
Platform | Primary Audience | Best For | Wireless Business Value |
Consumers | Customer engagement, promotions | Drive foot traffic, sales | |
Consumers (younger) | Visual content, brand awareness | Showcase products, lifestyle | |
Business professionals | B2B networking, recruitment, credibility | Vendor partnerships, talent acquisition | |
Google Business | Local consumers | Local SEO, reviews, directions | Local discovery, foot traffic |
The Three Pillars of LinkedIn Success for Wireless Businesses
1. Credibility
A professional LinkedIn Company Page signals that you're a legitimate, established business—not just a small storefront. This matters when vendors evaluate potential dealer partners and when experienced sales professionals consider employment opportunities.
2. Partnerships
LinkedIn is where wireless industry vendors, distributors, and master agents search for new dealer partners. A complete, active Company Page makes you discoverable and positions you as a professional partner worth working with.
3. Talent Acquisition
The best wireless sales professionals use LinkedIn to find career opportunities. A strong Company Page with employee testimonials, culture content, and job postings attracts top talent to your business.
How to Create Your LinkedIn Company Page
Step 1: Set Up Your Company Page
Requirements
Personal LinkedIn profile (must be established, not brand new)
Company email address (not Gmail, Yahoo, etc.)
Company name and basic information
Company logo and banner image
Creation Process
Log in to your personal LinkedIn profile
Click the "Work" icon (grid icon) in the top right corner
Select "Create a Company Page"
Choose "Small business" (under 200 employees)
Enter your company name exactly as it appears legally
Add your LinkedIn public URL (customize it: linkedin.com/company/your-store-name)
Enter your company website
Select your industry: "Telecommunications" or "Retail"
Enter company size (1-10, 11-50, etc.)
Select company type: "Privately Held"
Upload your company logo (300 x 300 pixels minimum)
Agree to LinkedIn's terms and click "Create page"
Step 2: Complete Your Company Profile
Company Logo
Size: 300 x 300 pixels minimum (PNG or JPG)
Quality: High-resolution, professional design
Branding: Should match your storefront signage and other marketing materials
Visibility: Clear and recognizable even at small sizes
Banner Image (Cover Photo)
Size: 1128 x 191 pixels (PNG or JPG)
Content Ideas: Store exterior, team photo, carrier logos, product showcase
Branding: Include your tagline or key services
Professional Quality: High-resolution, well-lit, professional photography
Company Description (Tagline)
Character Limit: 120 characters
Purpose: Quick summary that appears in search results
Examples:
"Authorized wireless retailer serving [City] since [Year]. Multi-carrier solutions for consumers and businesses."
"Your trusted wireless partner. Verizon, AT&T, T-Mobile authorized dealer. [Number] locations in [Region]."
"Premium wireless retail and repair services. Authorized dealer for all major carriers. Family-owned since [Year]."
About Section (Overview)
Character Limit: 2,000 characters
Purpose: Detailed description of your business, services, and value proposition
What to Include:
Company history and founding story
Carriers and brands you represent
Services offered (sales, repairs, business solutions, etc.)
Geographic coverage (locations, service area)
What makes you different (customer service, expertise, community involvement)
Awards, certifications, or industry recognition
Call-to-action (visit us, call us, apply for jobs)
Example About Section:
[Your Store Name] is a family-owned wireless retail business serving [City/Region] since [Year]. As an authorized dealer for Verizon, AT&T, and T-Mobile, we provide comprehensive wireless solutions for consumers and businesses. Our Services: Wireless device sales (smartphones, tablets, wearables) Multi-carrier plan consultation and activation Business wireless solutions and fleet management Device repair and technical support Accessories and protection plans Why Choose Us: 20+ years of wireless industry experience Knowledgeable, commission-free sales consultants Multi-carrier expertise—we help you choose the right carrier Same-day device repairs and replacements Local, family-owned business committed to our community Awards & Recognition: [Carrier] Dealer of the Year (2024) [Local] Best Cell Phone Store (2023, 2024) 5-star rated on Google (500+ reviews) Join Our Team: We're always looking for talented wireless sales professionals. Check our Careers page for current opportunities. Visit Us: [Number] locations in [City/Region]. Call us at [Phone] or visit [Website].
Specialties
Add up to 20 specialties (keywords) that describe your business:
Examples:
Wireless Retail
Cell Phone Sales
Verizon Authorized Retailer
AT&T Authorized Dealer
T-Mobile Authorized Retailer
Business Wireless Solutions
Device Repair
Smartphone Accessories
Tablet Sales
Wearable Technology
5G Solutions
Mobile Hotspots
IoT Devices
Fleet Management
Multi-Carrier Expertise
Company Details
Website: Your primary business website
Industry: Telecommunications or Retail
Company Size: Select appropriate range (1-10, 11-50, etc.)
Company Type: Privately Held, Partnership, Sole Proprietorship, etc.
Founded: Year your business was established
Locations: Add all store locations with addresses
Step 3: Add Locations
If you have multiple store locations, add each one to your Company Page:
Go to your Company Page admin view
Click "Locations" in the left menu
Click "Add location"
Enter location name, address, phone number
Mark your headquarters location
Repeat for each store location
Why This Matters: Vendors and job seekers can find your nearest location, and you appear in location-based LinkedIn searches.
Building Credibility with Your LinkedIn Company Page
1. Complete Every Section
LinkedIn rewards complete profiles with higher visibility in search results. A fully completed Company Page signals professionalism and credibility.
Checklist:
☐ Company logo uploaded
☐ Banner image uploaded
☐ Tagline written (120 characters)
☐ About section completed (2,000 characters)
☐ Specialties added (at least 10)
☐ Website linked
☐ Industry selected
☐ Company size indicated
☐ Founded year added
☐ All locations added
☐ Employees connected to page
2. Connect Your Employees
When your employees add your company to their LinkedIn profiles, it:
Increases your Company Page's visibility
Shows that you have a real team (not just a one-person operation)
Builds credibility with vendors and job seekers
Expands your network through employee connections
How to Connect Employees:
Encourage employees to create LinkedIn profiles (if they don't have one)
Have employees add your company to their "Experience" section
Include job title, start date, and brief description of responsibilities
Employees should select your Company Page from the dropdown (not type it manually)
3. Post Regular Content
An active Company Page shows that your business is thriving and engaged in the industry.
Content Ideas:
Industry News: Share wireless industry updates, carrier announcements, new device launches
Company Updates: New store openings, awards, milestones, community involvement
Employee Spotlights: Highlight team members and their achievements
Thought Leadership: Share insights on wireless trends, customer service, business operations
Behind-the-Scenes: Show your team in action, store operations, training sessions
Customer Success Stories: Share testimonials and positive customer experiences (with permission)
Job Openings: Promote open positions and career opportunities
Community Involvement: Highlight sponsorships, charity work, local partnerships
Posting Frequency:
Minimum: 1-2 posts per week
Ideal: 3-5 posts per week
Maximum: 1-2 posts per day (avoid overwhelming followers)
4. Showcase Awards and Recognition
If you've received industry awards, dealer recognition, or local business honors, showcase them prominently:
Mention in your About section
Create dedicated posts announcing awards
Add award logos to your banner image (if allowed)
Share photos from award ceremonies
5. Gather Employee Recommendations
Encourage satisfied employees to write recommendations on your Company Page. Positive employee testimonials build credibility with job seekers and vendors.
Attracting Vendor Partnerships with LinkedIn
Why Vendors Use LinkedIn to Find Dealer Partners
Wireless vendors, distributors, and master agents actively use LinkedIn to:
Identify potential dealer partners in specific markets
Evaluate dealer credibility and professionalism
Research dealer size, locations, and capabilities
Connect with decision-makers (owners, managers)
Assess dealer activity and industry engagement
How to Make Your Company Page Attractive to Vendors
1. Optimize for Search
Vendors search LinkedIn for dealers in specific markets. Make sure your Company Page appears in their searches:
Company Name: Include location if it's part of your brand (e.g., "ABC Wireless - Dallas")
Tagline: Mention "authorized dealer," carrier names, and your service area
About Section: Include keywords like "authorized retailer," "wireless dealer," carrier names, and geographic terms
Specialties: Add carrier names, service types, and industry keywords
Locations: Add all store locations with complete addresses
2. Demonstrate Scale and Professionalism
Vendors want to partner with established, professional dealers. Show them you're a serious operation:
Multiple Locations: List all store locations
Team Size: Connect all employees to your Company Page
Years in Business: Highlight your founding year and longevity
Professional Branding: High-quality logo, banner, and visual content
Active Presence: Regular posts and industry engagement
3. Showcase Your Expertise
Position yourself as a knowledgeable, experienced wireless professional:
Share insights on wireless industry trends
Comment on carrier announcements and industry news
Publish articles about wireless retail best practices
Participate in LinkedIn groups for wireless professionals
Engage with vendor content (like, comment, share)
4. Highlight Your Carrier Relationships
Vendors want to see that you have strong relationships with major carriers:
Mention authorized dealer status in your About section
Share posts about carrier awards and recognition
Post photos from carrier training events and conferences
Highlight carrier-specific promotions and campaigns
5. Connect with Vendor Representatives
Proactively connect with vendor representatives on LinkedIn:
Search for vendor companies (master agents, distributors, wholesale vendors)
Identify sales representatives, account managers, and business development professionals
Send personalized connection requests mentioning your interest in partnership
Follow vendor Company Pages and engage with their content
Attend industry events and connect with vendors you meet
Example LinkedIn Message to Vendor Representative
Hi [Name], I'm [Your Name], owner of [Your Store Name], an authorized wireless retailer with [number] locations in [city/region]. We specialize in [your niche: business solutions, multi-carrier retail, etc.]. I came across [Vendor Company] and was impressed by [specific product/service/value proposition]. I'd love to learn more about partnership opportunities and how we might work together to serve our customers better. Would you be open to a brief call to discuss potential collaboration? Best regards, [Your Name] [Your Title] [Your Store Name] [Phone] | [Email] | [Website]
Recruiting Top Talent with LinkedIn
Why LinkedIn Is Essential for Wireless Recruitment
The best wireless sales professionals use LinkedIn to:
Search for career opportunities in the wireless industry
Research potential employers before applying
Evaluate company culture and employee satisfaction
Connect with hiring managers and decision-makers
Assess company growth and stability
How to Attract Top Sales Talent
1. Create a Compelling Careers Section
LinkedIn allows you to add a "Life" tab to your Company Page showcasing your company culture:
Company Culture: Describe your values, mission, and work environment
Employee Testimonials: Share quotes from satisfied team members
Photos and Videos: Show your team in action, store environment, team events
Benefits and Perks: Highlight compensation, commission structure, benefits, training
Growth Opportunities: Emphasize career advancement and professional development
2. Post Job Openings on LinkedIn
LinkedIn's job posting feature allows you to reach qualified candidates actively searching for wireless sales positions.
How to Post a Job:
Go to your Company Page admin view
Click "Jobs" in the left menu
Click "Post a job"
Enter job title (e.g., "Wireless Sales Consultant," "Store Manager")
Select job location
Choose job type (Full-time, Part-time, Contract)
Write detailed job description
List required skills and qualifications
Set salary range (optional but recommended for transparency)
Choose promotion budget (free or paid promotion)
Publish job posting
Job Posting Best Practices:
Clear Title: Use industry-standard job titles (not creative/vague titles)
Detailed Description: Explain responsibilities, expectations, and day-to-day activities
Required Skills: List specific wireless industry experience, carrier knowledge, sales skills
Compensation: Be transparent about base pay, commission structure, and earning potential
Benefits: Highlight health insurance, PTO, training, career advancement
Company Culture: Describe your work environment and team dynamic
Call-to-Action: Clear instructions on how to apply
3. Showcase Employee Success Stories
Highlight current employees who have grown with your company:
Post employee spotlights featuring career progression
Share photos from employee recognition events
Celebrate work anniversaries and milestones
Feature top performers and their achievements
Share employee testimonials about working at your company
4. Promote Your Training and Development Programs
Top sales professionals want to work for companies that invest in their growth:
Post photos from training sessions and workshops
Share certifications and professional development opportunities
Highlight carrier training and industry conferences you attend
Showcase mentorship programs and career advancement paths
5. Engage with Potential Candidates
Proactively search for and connect with qualified wireless sales professionals:
Use LinkedIn's search filters to find candidates with wireless retail experience
Search for people with job titles like "Wireless Sales Consultant," "Retail Sales Associate," "Store Manager"
Filter by location to find candidates in your market
Send personalized connection requests to promising candidates
Engage with their content (like, comment on posts)
Share your job openings in relevant LinkedIn groups
Example LinkedIn Job Posting
Wireless Sales Consultant - [Your Store Name] Location: [City, State] Job Type: Full-Time Experience
Level: Mid-Level (2+ years wireless retail experience preferred)
About Us: [Your Store Name] is a family-owned authorized wireless retailer serving [city/region] since [year]. We represent Verizon, AT&T, and T-Mobile, providing comprehensive wireless solutions for consumers and businesses. Our team is passionate about technology, customer service, and helping people stay connected.
Position Overview: We're seeking an experienced Wireless Sales Consultant to join our [location] team. The ideal candidate is a customer-focused sales professional with wireless industry knowledge, strong communication skills, and a proven track record of exceeding sales goals.
Responsibilities: Consult with customers to identify wireless needs and recommend solutions. Activate and configure smartphones, tablets, and wearables. Explain plan options across multiple carriers (Verizon, AT&T, T-Mobile). Process sales transactions, upgrades, and new activations Meet and exceed monthly sales goals and KPIs. Provide exceptional customer service and build long-term relationships. Stay current on wireless industry trends, devices, and carrier promotions. Maintain store appearance and merchandising standards
Required Qualifications: 2+ years of wireless retail sales experience (preferred) Knowledge of major carriers (Verizon, AT&T, T-Mobile) and their plans. Proven track record of meeting/exceeding sales goals. Strong communication and interpersonal skills. Customer-focused mindset and problem-solving abilities. Ability to work weekends and flexible hours. High school diploma or equivalent (required)
Compensation & Benefits: Base Salary: $35,000 - $45,000 (depending on experience)
Commission: Uncapped commission structure (top performers earn $60,000 - $80,000+ annually)
Health Insurance: Medical, dental, vision (company contributes 50%) Paid Time Off: 2 weeks PTO + 6 paid holidays
Training: Comprehensive onboarding, ongoing carrier training, professional development
Career Growth: Clear path to Store Manager and multi-store leadership roles Employee Discounts: Discounted wireless plans and devices
Why Work With Us: Family-owned business with 20+ years in the wireless industry Supportive, collaborative team environment Competitive compensation with uncapped earning potential Comprehensive training and career development Work-life balance and flexible scheduling Community-focused company with strong local reputation
How to Apply: Submit your resume and a brief cover letter explaining why you're interested in joining our team. We review applications on a rolling basis and will contact qualified candidates for interviews.
Equal Opportunity Employer: [Your Store Name] is an equal opportunity employer.We do not discriminate based on race, color, religion, sex, national origin, age, disability, or any other protected characteristic.
LinkedIn Engagement Strategies
1. Engage with Industry Content
Don't just post your own content—actively engage with industry news and vendor content:
Follow major carriers (Verizon, AT&T, T-Mobile, MVNOs)
Follow wireless industry publications and thought leaders
Follow vendor companies and distributors
Like and comment on their posts (thoughtfully, not just generic comments)
Share industry news with your own commentary
Participate in LinkedIn discussions and industry conversations
2. Join LinkedIn Groups
LinkedIn groups connect you with other wireless professionals and industry peers:
Relevant Groups to Join:
Wireless Retail Professionals
Cell Phone Store Owners
Telecommunications Industry
Mobile Device Retailers
Wireless Business Owners
Carrier-specific groups (Verizon Partners, AT&T Retailers, T-Mobile Dealers, etc.)
Local business and chamber of commerce groups
How to Use Groups Effectively:
Participate in group discussions and answer questions
Share your expertise and insights
Connect with other group members
Post job openings in relevant groups
Share company updates and news
Learn from peers and industry best practices
3. Use LinkedIn Articles and Posts
Establish thought leadership by sharing your insights:
Article Ideas:
"5 Wireless Industry Trends Every Retailer Should Know"
"How to Choose the Right Carrier for Your Business"
"The Future of 5G Retail: What Dealers Need to Know"
"Building a High-Performing Wireless Sales Team"
"Customer Service Excellence in Wireless Retail"
"Navigating MVNO Opportunities for Independent Dealers"
"Device Repair as a Revenue Driver for Wireless Retailers"
4. Leverage LinkedIn's Video Feature
Video content performs exceptionally well on LinkedIn:
Video Content Ideas:
Store tours and behind-the-scenes content
Employee interviews and testimonials
Product demonstrations and device reviews
Wireless industry news commentary
Training and educational content
Customer testimonials and success stories
Team culture and company events
LinkedIn Best Practices for Wireless Businesses
1. Consistency is Key
Post regularly (at least 2-3 times per week)
Maintain consistent branding and messaging
Respond to comments and messages promptly
Keep your profile information current
2. Be Authentic
Share real stories from your business
Showcase your team and company culture
Be genuine in your interactions
Avoid overly promotional or salesy content
3. Focus on Value
Share industry insights and trends
Provide helpful information and tips
Engage in meaningful conversations
Help others in your network
4. Use Keywords Strategically
Include industry keywords in your Company Page
Use relevant hashtags in your posts (#WirelessRetail, #CellPhoneStore, #Verizon, #ATT, #TMobile, etc.)
Mention carrier names and industry terms naturally
Optimize for LinkedIn search algorithms
5. Encourage Employee Advocacy
Encourage employees to follow your Company Page
Ask employees to like and share your posts
Feature employees in your content
Provide employees with content to share on their personal profiles
Create an employee advocacy program
Measuring LinkedIn Success
Key Metrics to Track
Company Page Metrics
Followers: Total number of people following your Company Page
Impressions: Number of times your content is displayed
Engagement Rate: Likes, comments, shares on your posts
Click-Through Rate: Clicks to your website or other links
Visitor Demographics: Age, location, job title of people viewing your page
Recruitment Metrics
Job Post Views: Number of people viewing your job postings
Applications Received: Number of qualified candidates applying
Hire Quality: Performance of employees hired through LinkedIn
Time to Hire: How quickly you fill open positions
Partnership Metrics
Vendor Connections: Number of vendor representatives connecting with you
Inbound Inquiries: Partnership opportunities from vendors
Network Growth: Growth in your professional network
How to Access LinkedIn Analytics
Go to your Company Page admin view
Click "Analytics" in the left menu
View follower growth, post performance, and visitor demographics
Click on individual posts to see detailed engagement metrics
Use data to inform your content strategy
Common LinkedIn Mistakes to Avoid
1. Incomplete Profile
Problem: Missing information, no logo, no banner image, vague description
Solution: Complete every section of your Company Page. A complete profile appears higher in search results and builds credibility.
2. Infrequent Posting
Problem: Posting only once a month or less
Solution: Post at least 2-3 times per week. Consistent activity keeps your page visible and shows you're actively engaged.
3. Overly Promotional Content
Problem: Only posting about sales, promotions, and your business
Solution: Share a mix of industry insights, company culture, employee spotlights, and thought leadership. Aim for 80% value-add content, 20% promotional.
4. Not Engaging with Your Audience
Problem: Posting content but not responding to comments or engaging with others
Solution: Respond to all comments within 24 hours. Engage with other companies' content. Build relationships, not just broadcast messages.
5. Ignoring Employee Connections
Problem: Not encouraging employees to connect their profiles to your Company Page
Solution: Actively encourage employees to add your company to their profiles. This expands your reach and builds credibility.
6. Generic or Vague Content
Problem: Posting generic industry news without your own perspective or commentary
Solution: Add your own insights, opinions, and commentary to content. Share why it matters to your business and customers.
7. Ignoring Direct Messages
Problem: Not responding to vendor inquiries or job applicant messages
Solution: Check your LinkedIn messages regularly and respond promptly. These could be partnership or recruitment opportunities.
Content Calendar for LinkedIn
Weekly Content Mix
Monday: Motivational or industry news post
Wednesday: Employee spotlight or company culture content
Friday: Industry insight or thought leadership article
Additional Posts: Job openings, company announcements, engagement with vendor content
Monthly Content Ideas
Week 1: Industry trends and analysis
Week 2: Employee spotlights and team culture
Week 3: Carrier announcements and product launches
Week 4: Company milestones, awards, and community involvement
Seasonal Content Opportunities
January: New Year business goals, industry predictions
March: Spring device launches, tax season business tips
May: Memorial Day promotions, summer travel tips
July: Back-to-school content, summer device recommendations
September: New iPhone launch coverage, fall promotions
November: Black Friday preparation, holiday shopping guides
December: Year-end reflections, holiday promotions
LinkedIn Premium Features Worth Considering
LinkedIn Recruiter Lite
Cost: $$$$ per month
Benefits: Advanced search filters to find candidates, unlimited InMail messages
Best For: Active hiring or frequent recruitment needs
LinkedIn Ads
Cost: Variable (pay-per-click or impressions)
Benefits: Targeted advertising to reach specific audiences, promote job postings
Best For: Reaching passive candidates or building brand awareness
LinkedIn Learning
Cost: Free (limited) or paid subscription
Benefits: Training courses for employees, professional development
Best For: Employee training and skill development
Bottom Line for Wireless Business Owners
A well-optimized LinkedIn Company Page is an essential tool for cell phone store owners who want to:
Build Credibility: Establish your business as a professional, legitimate wireless retailer
Attract Vendor Partnerships: Get discovered by wholesale vendors, distributors, and master agents
Recruit Top Talent: Find experienced wireless sales professionals actively searching for opportunities
Network with Industry Peers: Connect with other dealers and wireless professionals
Establish Thought Leadership: Share your expertise and insights with the industry
Stay Competitive: Keep up with industry trends and carrier announcements
Unlike consumer-focused social media platforms, LinkedIn connects you directly with the business side of the wireless industry. Vendors searching for dealer partners, experienced sales professionals looking for career opportunities, and industry leaders seeking networking connections all use LinkedIn.
The good news? Creating and maintaining a LinkedIn Company Page is completely free. The investment is your time and effort in building a complete profile, posting regular content, and engaging with your network. For wireless business owners, this is one of the highest-ROI marketing activities available.
Key Takeaways
LinkedIn is B2B: Focus on business relationships, not consumer marketing
Complete Your Profile: Fill out every section to maximize visibility and credibility
Post Consistently: Share 2-3 posts per week to stay visible and engaged
Build Credibility: Showcase your team, awards, and industry expertise
Attract Vendors: Optimize your profile for vendor searches and proactively connect with potential partners
Recruit Talent: Post job openings, showcase company culture, and engage with qualified candidates
Engage Authentically: Respond to comments, participate in discussions, and build relationships
Track Metrics: Monitor followers, engagement, and recruitment success
Stay Consistent: LinkedIn success requires ongoing effort and engagement
It's Free: There's no reason not to have a strong LinkedIn presence for your wireless business



















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