AT&T Dropping Moto Phones in 2026: What Wireless Dealers Need to Know

AT&T MASTER AGENT

AT&T is reportedly preparing to drop Moto (Motorola) phones from its retail stores in 2026, signaling a significant shift in device offerings for both the carrier and its partners. For AT&T dropping Moto phones 2026 wireless dealers, this move means adapting inventory, preparing alternative recommendations, and addressing customer questions about device choices and trade-ins.

Why Is AT&T Dropping Moto Phones?

While AT&T hasn’t officially confirmed the decision, industry sources suggest declining sales, shifting consumer demand, and a renewed focus on flagship brands are behind the change. Moto phones may still be available through third-party retailers or online, but carrier support and in-store availability are expected to end.

Key Impacts for Dealers & Customers

• Inventory Changes: Dealers will need to adjust stock, focusing on other brands and popular models.

• Alternative Recommendations: Customers seeking affordable devices will need guidance on comparable Samsung, OnePlus, or TCL models.

• Trade-In & Upgrade Programs: Moto owners may look to trade in or upgrade before support ends—dealers should highlight current promotions.

• Customer Questions: Expect increased inquiries about device support, future updates, and warranty coverage.

• Accessory Sales: With Moto phones phasing out, promote cases, chargers, and add-ons for alternative brands from Accessories Distributors.

Dealer Action Plan: Navigating the Moto Exit

1. Update Inventory & Recommendations

• Work with Phones Distributors to source alternative models in the same price range.

• Train staff on the features and benefits of recommended replacement brands.

• Update in-store displays and online listings to reflect inventory changes.

2. Launch Trade-In & Upgrade Campaigns

• Promote trade-in values for Moto phones and special upgrade offers for affected customers.

• Bundle new device sales with accessory packs to increase transaction value.

• Coordinate with Electronics Distributors for bundled deals and inventory support.

3. Communicate Changes & Support Customers

• Proactively notify customers about the phase-out and provide guidance on future updates and warranty coverage.

• Host Q&A sessions in-store or online to answer questions and ease the transition.

• Share resources on transferring data, setting up new devices, and recycling old phones.

Overcoming Customer Objections

• “Will my Moto phone still work?” Yes, but new models may not be available in stores. Support and updates could be limited in the future.

• “What’s the best alternative?” Dealers can recommend Samsung, OnePlus, or TCL devices with similar features and price points.

• “Can I trade in my Moto phone?” Yes—take advantage of trade-in offers and upgrade promotions before the phase-out is complete.

Key Wholesale Partnerships

• Phones Distributors

• Accessories Distributors

• Electronics Distributors

Key Takeaways for Dealers

1. AT&T dropping Moto phones 2026 means inventory and recommendation shifts for dealers.

2. Act now: Update displays, train staff, and prepare alternative device recommendations.

3. Bundle for profit: Pair new phones with accessories and upgrade incentives.

4. Retain & upsell: Use trade-in and upgrade offers to keep customers loyal and engaged.

5. Partner up: Work with distributors for inventory and marketing support during the transition.

The AT&T dropping Moto phones 2026 wireless dealers must adapt quickly—communicate changes, guide customers, and capitalize on upgrade opportunities to stay ahead in a shifting device landscape.