AT&T Launches Amigo Jr: A Low-Cost Smartphone for Kids (Plus a New Smartwatch)—How Wireless Dealers Sell Family Lines in 2026

AT&T MASTER AGENT

AT&T introduced the Amigo Jr, a new low-cost smartphone designed for kids, and also released a new smartwatch. For dealers, this is the kind of product news that creates clean, profitable sales: parents want a safe “first device,” kids want something that feels grown-up, and families want predictable monthly costs. For AT&T Amigo Jr low cost smartphone for kids smartwatch 2026 wireless dealers, the play is add-a-line + setup + kid-proof protection.

Why kid devices are a dealer win (high intent, low drama)

• Parents already decided: they’re shopping for safety and communication.

• Family plans grow: add-a-line is a retention engine.

• Accessories attach easily: kids drop phones—parents know it.

• Setup matters: parents want help with controls and limits.

Dealer action plan: the “First Phone Setup” offer

1) Qualify the parent in 60 seconds

• Age of the child

• Primary need: calls/texts, location, school pickup, after-school activities

• Do they want a phone, a smartwatch, or both?

2) Sell safety, not specs

• Location sharing and check-ins

• Parental controls and screen-time limits

• Contact restrictions (who can call/text)

• Emergency contacts and Medical ID basics

3) Bundle kid-proof protection (this prevents returns)

• Rugged case

• Tempered glass screen protector

• Spare charging cable (backpack cable)

• Optional protection plan/warranty

How to pitch phone vs smartwatch (simple positioning)

• Smartwatch first: best for younger kids—calls + location without full internet access.

• Phone first: best for older kids—school coordination, apps (with limits), and longer-term use.

• Both: for busy families—watch for quick contact + phone for school/homework and

  weekends.

Wholesale links (kid devices + protection)

• AT&T Master Agents

• Phones Distributors

• Accessories Distributors

• Electronics Distributors

Key takeaways for dealers

1. Kid devices drive add-a-line growth and long-term family retention.

2. Win with a First Phone Setup: safety + controls + clear expectations.

3. Protect profit with kid-proof bundles: rugged case, tempered glass, and spare chargers.

Bottom line: AT&T Amigo Jr low cost smartphone for kids smartwatch 2026 wireless dealers should treat this as a family growth campaign. Sell safety, make setup easy, and lock in retention for years.