AT&T’s Amigo Jr is a low-cost smartphone built for kids, and AT&T also released a new smartwatch—perfect fuel for family add-a-line sales. Wireless dealers can win by offering a “First Phone Setup,” positioning safety features (location sharing, parental controls), and bundling kid-proof protection (rugged case + tempered glass) plus chargers. The play is simple: add lines, reduce returns, and build long-term family retention.