AT&T’s Amigo Jr is a low-cost smartphone built for kids, and AT&T also released a new smartwatch—perfect fuel for family add-a-line sales. Wireless dealers can win by offering a “First Phone Setup,” positioning safety features (location sharing, parental controls), and bundling kid-proof protection (rugged case + tempered glass) plus chargers. The play is simple: add lines, reduce returns, and build long-term family retention.

T-Mobile’s newest plan bundles premium family perks—built-in streaming and more savings—making it easier for families to justify upgrading. Wireless dealers can use it to drive multi-line conversions, reduce churn, and increase accessory attach with family-ready bundles and a simple “savings audit” pitch.