Verizon is rolling out a new Simplicity plan that’s designed to be clear, cheap, and competitive: unlimited talk/text/data with 5G Ultra Wideband, roaming, satellite texting, and 10GB hotspot starting at $30/month with port-in ($45 otherwise). Verizon is also removing activation and upgrade fees if customers join its Loyalty program, plus adding “Verizon Dollars” and new Shine perks to rival T-Mobile Tuesdays.