A report says AT&T’s CEO is teasing a new bundling plan that could “slash prices,” signaling more aggressive bundle competition across mobile, internet, and perks. Wireless dealers can capitalize by running bundle audits, targeting switchers with simple savings comparisons, and bundling accessories + setup so customers feel immediate value beyond the monthly bill.

Consumer Cellular’s 2026 unlimited plan price cut will pull in value shoppers—especially seniors and budget-focused families. Wireless dealers can compete by running a simple “bill + usage audit,” offering value-first plan options, and bundling easy-setup phones, protection, and in-store support that reduces churn and returns.