AT&T CEO Teases New Bundling Plan “Slashing Prices”: What Wireless Dealers Should Do in 2026

AT&T MASTER AGENT

According to a new report, AT&T’s CEO is teasing a new bundling plan that could “slash prices.” Whether the final offer is mobile + internet, perks + streaming, or multi-line family bundles, the signal is clear: carriers are leaning harder into bundles to win customers and reduce churn. For AT&T CEO bundling plan slashing prices 2026 wireless dealers, this is a prime moment to sell savings and sell the experience.

Why carriers are obsessed with bundles in 2026

• Lower churn: bundled customers are less likely to leave.

• Higher lifetime value: more services per household.

• Competitive pressure: T-Mobile and Verizon are pushing perks and home internet hard.

• “Price slash” headlines: create urgency and switcher intent.

Dealer action plan: turn bundle hype into real conversions

1) Run a 5-minute “Bundle Audit” (your fastest close)

• What do you pay for mobile?

• What do you pay for home internet?

• Any streaming subscriptions?

• How many lines and devices are in the household?

Then close with: “Let’s build the cheapest bundle that actually fits your life.”

2) Target switchers with a simple “before vs after” comparison

• Show current total monthly spend (including fees).

• Show the bundled total.

• Explain what’s included (and what’s optional) in plain language.

3) Bundle accessories + setup so customers feel value immediately

• Case + tempered glass (default)

• Fast charger + cable (heavy users)

• Wi‑Fi upgrade gear (mesh/extenders) for home internet customers

• In-store setup: transfers, security, Wi‑Fi calling, spam protection

How to sell “price slash” without overpromising

• “Let’s confirm eligibility and the exact monthly total for your address and number of lines.”

• “Bundles save money when they match how you actually use internet and mobile.”

• “We’ll show you the total with taxes/fees so there are no surprises.”

Wholesale links (bundle inventory + support)

• AT&T Master Agents

• Phones Distributors

• Accessories Distributors

• Electronics Distributors

Key takeaways for dealers

1. AT&T’s “price slashing” bundle talk is a switcher trigger—customers will shop.

2. Win with a Bundle Audit and a clear before/after monthly comparison.

3. Protect margins by bundling accessories + setup, not just chasing the cheapest plan.

Bottom line: AT&T CEO bundling plan slashing prices 2026 wireless dealers should treat this as a bundle season. Customers want savings, but they stay for support and a better experience.