T-Mobile Verizon ad campaign news is a reminder that aggressive marketing can grab attention, but it can also leave customers confused. When customers hear competing claims, they often come into the store unsure who to believe, what is actually included, and whether the savings are real. Dealers can use that moment to run a simple Claim Clarity Check: compare the customer’s current plan, explain the real tradeoffs, and give a no-surprises summary. The opportunity is not hype.