Consumers are pulling back, and smartphones are feeling it. According to new Counterpoint research, Week 20 of 2026 (May 11–May 17) saw the overall smartphone market shrink 8% year-over-year — marking the 9th consecutive week of a sales slump. But there’s a big exception: Apple. Counterpoint says iPhone sales rose 10% YoY in the same period. Huawei was the other standout, with a reported 23% YoY increase (largely driven by its China-focused position). What’s driving the slump