New 6G spectrum studies in the U.S. will spark customer questions like “Should I wait for 6G?” Dealers should keep it simple: studies are early-stage planning, not a consumer launch. The dealer win is to future-proof customers now with 5G performance (right device + plan) and reliable connectivity (mesh Wi‑Fi, hotspot/backup). For business accounts, position “6G-ready thinking” as better network resilience today: multi-carrier options, failover internet, and device lifecycle