Verizon brings back NFL Sunday Ticket (up to $480): the dealer-friendly breakdown + how to sell it

VERIZON MASTER AGENT

Verizon is bringing back a big football-season perk: eligible customers can get NFL Sunday Ticket from YouTube, a promotion Verizon says is worth up to $480 depending on the subscription tier.

The promo runs starting today through September 2. For dealers, this is a perfect “seasonal reason” to start upgrade conversations—without leading with price cuts. You’re selling a value bundle: unlimited service + a premium sports perk + (optionally) home internet.

What Sunday Ticket is (simple explanation customers understand)

NFL Sunday Ticket is a premium streaming package that lets fans watch out-of-market Sunday afternoon NFL games that aren’t available on local TV channels.

Example: If you live in New York but you’re a 49ers fan, Sunday Ticket helps you watch those games live without relying on local broadcasts.

How customers can qualify (what to ask at the counter)

Wireless qualification

Customers can qualify by:

• activating a new smartphone line, or

• upgrading an existing line to Unlimited Ultimate or Unlimited Plus,

• when purchasing an eligible 5G phone.

Home internet qualification

Customers can also qualify through home internet by switching to:

• qualifying Verizon Fios (fiber internet)

• qualifying 5G Home or Verizon Home Internet plans

• and the offer also extends to customers moving to select Frontier Fiber tiers

Dealer note: This is where you win. Sports fans are often willing to switch home internet if the value is easy to understand and the setup is painless.

Even if they don’t qualify for free, there are discounted prices

Verizon says some customers who don’t qualify for the free subscription can still buy Sunday Ticket at a discount:

• $234 for NFL Sunday Ticket (existing Home Internet subscribers and Simplicity customers)

• $276 for the bundle that includes NFL RedZone

Dealer playbook: how to turn this into upgrades, add-a-lines, and home internet

1) Use a 15-second qualifier

Ask: “Do you watch out-of-market NFL games? If yes, Verizon’s Sunday Ticket promo can cover a big chunk of the season cost when you upgrade or add home internet.”

2) Sell the ‘sports-ready’ setup (easy add-ons)

• Streaming setup service: YouTube/YouTube TV login, device pairing, TV app setup

• Wi‑Fi upgrade: better router/mesh placement to reduce buffering

• Power protection: power bank / UPS options for modem/router stability

3) Close with a simple choice

Close question: “Do you want to qualify through mobile (Unlimited Plus/Ultimate + eligible 5G phone), or through home internet (Fios/5G Home)?”

Bonus: Verizon Shine loyalty tie-in

Verizon is also promoting Verizon Shine, a loyalty program inside the My Verizon app, with weekly giveaways during the NFL season (tickets, trips, and experiences).

The first highlighted giveaway is a five-day trip to Paris to watch the Pittsburgh Steelers vs. New Orleans Saints, which Verizon says will be the NFL’s first regular-season game in the French capital.

Bottom line

Verizon’s NFL Sunday Ticket offer is a seasonal sales lever that makes upgrades feel “worth it.” Dealers should use it to drive Unlimited Plus/Ultimate upgrades, add-a-lines, and home internet switches—then attach setup and Wi‑Fi optimization services to protect the customer experience all season.