T-Mobile’s New Switching App: Dealer Guide to Stealing Lines from AT&T and Verizon

T-Mobile is doubling down on its “Un-carrier” strategy with a new switching app designed to make it easier for AT&T and Verizon customers to move their lines over. For dealers and retail reps, this isn’t just another tech feature—it’s a new tool you can use to remove friction, close more port-ins, and win customers who are tired of their current carrier but scared of the switching process.

This dealer-focused guide breaks down what the switching app is trying to solve, how it changes the port-in conversation, and how you can use it in your sales pitch to capture more AT&T and Verizon customers in your local market.

Why T-Mobile Built a Switching App

For years, one of the biggest barriers to switching carriers has been friction:

• Customers don’t know their account numbers, PINs, or port-out info.

• They’re worried about losing service or messing up their phone number.

• They assume the process will take a long time or require multiple calls.

T-Mobile’s new switching app is designed to reduce that friction by guiding customers through the process and handling more of the heavy lifting behind the scenes. The goal is simple: if switching feels easier and safer, more AT&T and Verizon customers will actually do it.

For dealers, that means you now have a more concrete answer when customers say, “I’d love to switch, but it sounds like a hassle.”

What the Switching App Means for Dealers

Even if you’re not the one coding the app, you’re the one who has to explain it and use it in real conversations. Here’s what it changes for you.

Less Fear Around Porting Numbers

Number porting is often the scariest part for customers. They’ve had the same number for years and don’t want to lose it.

With a dedicated switching experience, you can say:

“T-Mobile built a switching app that walks you through the process step by step, so you don’t lose your number and you’re not stuck on the phone with your old carrier all day.”

This alone can move customers from “maybe later” to “let’s do it now.”

Cleaner, More Guided Onboarding

Instead of bouncing between websites, paper notes, and carrier portals, the app gives T-Mobile a more controlled, guided onboarding flow. When you combine that with your in-store or door-to-door support, the overall experience feels more modern and less stressful.

Stronger Story vs. AT&T and Verizon

T-Mobile has spent years positioning itself as the carrier that removes pain points—no annual service contracts, no overages, taxes and fees included on many plans, and so on. A switching app fits that story perfectly:

“They make it hard to leave. We make it easy to join.”

That’s a powerful narrative when you’re talking to frustrated AT&T and Verizon customers.

How to Use the Switching App in Your Sales Pitch

Most customers don’t care about the technical details—they care about how it affects them. Here’s how to position the app in plain language.

Start with the Pain, Then Offer the Solution

Ask simple questions:

• “Have you ever thought about leaving your current carrier but didn’t want the hassle?”

• “What’s stopped you from switching in the past?”

When they mention the process, use a script like:

“That’s exactly what T-Mobile is trying to fix. They built a switching app that helps you move your number over from AT&T or Verizon without all the usual headaches. We’ll walk you through it so you don’t have to figure it out alone.”

Reassure Them About Their Number and Service

Emphasize stability:

“You keep your same number. The app just helps move it from your old carrier to T-Mobile. We’ll make sure you’re not left without service during the switch.”

For many customers, that reassurance is more important than any promo or discount.

Combine the App with Existing T-Mobile Offers

The switching app is a tool, not the whole story. Pair it with:

• Current T-Mobile rate plans and promos.

• Device offers and trade-in deals.

• Home internet or bundle opportunities where available.

Example pitch:

“We can move your number from AT&T or Verizon using T-Mobile’s switching app, get you on a plan that fits your usage, and pair it with a device promo or trade-in offer. The whole idea is to make switching easier and more worth it.”

Ideal Customers for the Switching App

Not every AT&T or Verizon customer is ready to switch today, but some groups are especially good targets.

Customers Angry About Their Current Bill

Anyone complaining about price hikes, fees, or confusing bills is a prime candidate. Once they’re emotionally ready to leave, the only thing holding them back is fear of the process.

Angle: “If your bill is the problem, let’s fix the part that’s stopping you from leaving.”

People Who Have Tried to Switch Before

Some customers have horror stories about failed port attempts or hours on the phone with their old carrier. The switching app gives you a way to say, “We can do better this time.”

Angle: “T-Mobile built this specifically because people were tired of that experience.”

Multi-Line Households

Families with multiple lines often stay put because switching everyone feels overwhelming. A more guided process can help them feel confident about moving the whole account.

Angle: “We can help move your whole family over in a more organized way, instead of you trying to manage every line by yourself.”

Dealer Playbook: Turning the Switching App into More Port-Ins

Here are practical steps you can take to make the most of this new tool.

1. Train Your Team on the Flow

Even if you don’t control the app itself, your staff should know:

• What information customers will need (account number, PIN, etc.).

• Roughly what steps the app walks through.

• How long the typical port takes and what to expect.

The more confident your team sounds, the more confident customers will feel.

2. Build a Simple “Switching Checklist”

Create a short checklist you can hand to customers or reference in-store:

• Gather your current carrier account number and PIN.

• Make sure your device is unlocked or choose a new T-Mobile device.

• Back up important data (contacts, photos, etc.).

• Use the T-Mobile switching experience with our help to move your number.

This makes the process feel structured instead of chaotic.

3. Use the App as a Differentiator in Marketing

In your local marketing, don’t just say “Switch and save.” Add the process angle:

• “We make it easier to leave AT&T and Verizon with T-Mobile’s switching tools.”

• “Thinking about switching but worried about the hassle? Ask us how T-Mobile’s switching app helps move your number.”

This speaks directly to the fear that keeps people stuck.

4. Pair It with Trade-Ins and Device Upgrades

Customers are more willing to go through a process if there’s a clear reward at the end.

Combine the switching app story with:

• Trade-in credits for old AT&T and Verizon devices.

• Upgrade offers to newer 5G phones.

• Accessory bundles for new switchers.

Example: “We’ll help you switch from AT&T or Verizon using T-Mobile’s app, trade in your old phone, and send you out the door with a new 5G device and case today.”

5. Collect and Use Success Stories

After a few smooth switches, ask customers if you can share their experience (without personal details):

“We just helped a family of four move from Verizon to T-Mobile using the new switching experience—they kept all their numbers and finished everything in one visit.”

Stories like this make the process feel real and achievable to other customers.

How to Promote the Switching Angle Across Your Channels

Once you’re comfortable with the messaging, push it consistently.

Google Business Profile

Post short updates such as:

“Thinking about leaving AT&T or Verizon? We use T-Mobile’s switching tools to help you move your number with less hassle. Visit [Store Name] to see if switching makes sense for you.”

Facebook and Instagram

Example captions:

• “Tired of your current carrier but scared of the switching process? We can help you move your number to T-Mobile using their switching experience so you don’t have to do it alone.”

• “We help AT&T and Verizon customers switch to T-Mobile with guided support and simple steps. Keep your number, upgrade your plan.”

In-Store Signage

Use simple, bold messages near your entrance and counter:

• “We Help You Switch from AT&T and Verizon to T-Mobile.”

• “Keep Your Number. We’ll Help with the Rest.”

These signs create curiosity and open the door for conversations.

SMS and Email (Where Allowed)

Short outreach to past leads who complained about their current carrier:

“[Store Name]: Still unhappy with your current carrier? We now have T-Mobile switching tools that make it easier to move your number from AT&T or Verizon. Reply or visit us to see if it’s a fit. Reply STOP to opt out.”

Final Thoughts: Make the Process Part of Your Pitch

Most dealers focus on price, promos, and devices. Those matter—but for many AT&T and Verizon customers, the real blocker is the process of switching.

T-Mobile’s new switching app is designed to attack that problem directly. If you build it into your pitch, train your team on the flow, and combine it with strong plan and device offers, you can:

• Win more port-ins from AT&T and Verizon.

• Reduce drop-offs from customers who get scared mid-switch.

• Position your store as the place that makes switching simple, not stressful.

Don’t treat the switching app as background noise. Make it part of your story, and use it to turn “I’ve been thinking about switching” into “Let’s switch today.”

Happy selling!