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T-Mobile Home Internet Wi-Fi 7 Gateway: Complete Dealer Guide to the New 3-Tier Plans
- Wireless Dealer Group
- 1 day ago
- 28 min read
T-Mobile just launched three new home internet plans with Wi-Fi 7 technology—making it the first wireless carrier to offer next-generation Wi-Fi 7 gateways to home internet customers. Here's everything wireless dealers need to know about the Rely, Amplified, and All-In plans, including pricing, features, target customers, competitive positioning, sales strategies, and how to maximize this game-changing opportunity.
The Big News: Wi-Fi 7 Comes to Home Internet
What Changed (Effective November 13, 2025)
Old model: Single-tier T-Mobile Home Internet plan at $50-$60/month
New model: Three distinct tiers (Rely, Amplified, All-In) with Wi-Fi 7 on premium plans
Historic first: T-Mobile is the first wireless carrier to offer Wi-Fi 7 home internet gateways
Speed boost: Amplified and All-In plans deliver 30% faster median speeds than Rely
Bundled perks: All-In plan includes Hulu, Paramount+, and TechEdge Suite ($480+ annual value)
Price lock: All plans include 5-year price guarantee (excluding taxes/fees)
Switcher incentive: Up to $300 prepaid virtual card for new customers
Why This Matters for Dealers
New revenue stream: Home internet adds $35-$55/month recurring commissions per customer
Wireless + home bundle: Customers with T-Mobile phone lines get discounted home internet pricing
Competitive advantage: Wi-Fi 7 is cutting-edge technology that cable/fiber competitors don't offer yet
Customer retention: Bundling wireless + home internet dramatically reduces churn
Upsell opportunity: Easy add-on for existing T-Mobile wireless customers
Market expansion: Home internet opens door to customers who don't need wireless service
The Three New Plans: Detailed Breakdown
Plan 1: Rely (Entry-Level)
Best for: Budget-conscious customers who need basic reliable internet without premium features
Plan 2: Amplified (Mid-Tier)
Best for: Tech-savvy customers who want faster speeds and cutting-edge Wi-Fi 7 technology without paying for streaming bundles
Plan 3: All-In (Premium)
Best for: Families and power users who want the fastest speeds, premium support, streaming services, and maximum value
Pricing Comparison: With vs. Without Voice Line
Key insight: Customers save $15/month ($180/year) on home internet when they bundle with T-Mobile wireless service. This creates a powerful incentive to sell both wireless + home internet together.
What is Wi-Fi 7? (And Why It Matters)
Wi-Fi 7 Explained in Simple Terms
Wi-Fi 7 is the latest generation of wireless internet technology, offering significant improvements over Wi-Fi 6 and earlier standards:
Faster speeds: Up to 2.4x faster than Wi-Fi 6
Better range: Stronger signal throughout the home
Lower latency: Reduced lag for gaming, video calls, and real-time applications
More devices: Handles more simultaneous connections without slowdowns
Multi-link operation: Uses multiple frequency bands simultaneously for optimal performance
Real-World Benefits for Customers
Smooth 4K/8K streaming: Multiple TVs streaming simultaneously without buffering
Lag-free gaming: Lower latency for online gaming and cloud gaming services
Better video calls: Clearer Zoom/Teams calls with less freezing or pixelation
Smart home performance: Dozens of smart devices (cameras, thermostats, speakers) work seamlessly
Work-from-home ready: VPN connections, file uploads, and video conferencing perform better
Wi-Fi 7 vs. Wi-Fi 6: Quick Comparison
Bottom line: Wi-Fi 7 is a significant upgrade that delivers noticeably better performance, especially in homes with many devices or high bandwidth needs.
Competitive Analysis: T-Mobile vs. Cable/Fiber
T-Mobile Home Internet vs. Major Competitors
T-Mobile's Competitive Advantages
Wi-Fi 7 first-mover: Only wireless carrier offering Wi-Fi 7 gateways (cable/fiber don't have this yet)
No equipment fees: $0 gateway rental vs. $5-$15/month for cable/fiber routers
No contracts: Cancel anytime without penalties
5-year price lock: Protection against rate increases (cable companies raise prices annually)
Bundle discount: $15/month savings when combined with T-Mobile wireless
Streaming included: All-In plan includes Hulu + Paramount+ ($20+/month value)
Easy setup: Self-install in minutes (no technician appointment needed)
Portable: Take gateway to new address (cable/fiber requires new installation)
Where Cable/Fiber Still Wins
Maximum speeds: Fiber can reach 1-5 Gbps (T-Mobile tops out around 400 Mbps typical)
Upload speeds: Fiber offers symmetrical speeds (same upload/download); wireless is asymmetrical
Consistency: Wired connections less affected by network congestion
Latency: Fiber has lower latency for competitive gaming
Availability: Cable/fiber available in more locations (T-Mobile 5G coverage required)
Competitive Positioning by Customer Type
Target Customers: Who Should You Sell This To?
1. Existing T-Mobile Wireless Customers (Highest Priority)
Why they're perfect:
Already trust T-Mobile brand and network
Get $15/month discount on home internet ($180/year savings)
Single bill for wireless + home internet (convenience)
Bundling dramatically reduces churn (customers less likely to leave)
Easy upsell conversation: "Add home internet for just $35/month"
Sales approach: "Did you know you can get T-Mobile Home Internet for just $35/month since you're already a wireless customer? That's $15/month cheaper than standalone pricing.
Plus, you get unlimited data, no contracts, and a free Wi-Fi 7 gateway on our premium plans. Want to cut your cable bill?"
2. Cable/Fiber Customers Frustrated with Price Increases
Why they're perfect:
Cable companies raise prices annually (T-Mobile has 5-year price lock)
Hidden fees (equipment rental, installation, early termination)
Poor customer service and long hold times
Contracts and cancellation penalties
T-Mobile offers transparent pricing and no surprises
Sales approach: "Tired of your cable bill going up every year? T-Mobile Home Internet has a 5-year price lock—your rate won't increase. Plus, no equipment fees, no contracts, and no installation appointments. Switch today and get up to $300 back."
3. Renters and Frequent Movers
Why they're perfect:
Don't want to sign long-term contracts
Avoid installation appointments and technician fees
Can take T-Mobile gateway to new address (portable)
No early termination fees if they move
Self-install in minutes (plug in and go)
Sales approach: "Renting? T-Mobile Home Internet is perfect for you. No installation, no technician, no contracts. Just plug in the gateway and you're online in minutes. And if you move, take it with you—no cancellation fees."
4. Streaming-Heavy Households
Why they're perfect:
All-In plan includes Hulu + Paramount+ ($20+/month value)
Unlimited data (no overage fees for heavy streaming)
Wi-Fi 7 handles multiple 4K streams simultaneously
Faster speeds (245-415 Mbps) ideal for streaming
Total package cheaper than cable internet + streaming subscriptions separately
Sales approach: "Love streaming? Our All-In plan includes Hulu and Paramount+ for just $55/month. That's unlimited internet PLUS two streaming services for less than cable internet alone. And with Wi-Fi 7, you can stream on multiple TVs without buffering."
5. Work-From-Home Professionals
Why they're perfect:
Need reliable internet for video calls and VPN access
All-In plan includes 24/7 live tech support (TechEdge Suite)
Wi-Fi 7 reduces latency for video conferencing
Mesh extender ensures strong signal in home office
Advanced cybersecurity protects work data
Sales approach: "Working from home? Our All-In plan includes 24/7 tech support, a mesh Wi-Fi extender for your home office, and advanced cybersecurity. Plus, Wi-Fi 7 means your Zoom calls won't freeze or lag. Reliable internet you can count on."
6. Tech-Savvy Early Adopters
Why they're perfect:
Want cutting-edge Wi-Fi 7 technology (first in market)
Appreciate faster speeds and lower latency
Value innovation and being first to try new tech
Willing to pay premium for best-in-class equipment
Amplified or All-In plans deliver Wi-Fi 7 gateway
Sales approach: "Want the latest tech? T-Mobile is the first wireless carrier to offer Wi-Fi 7 home internet gateways. You get 30% faster speeds, lower latency, and better performance with multiple devices. Be the first in your neighborhood with Wi-Fi 7."
7. Budget-Conscious Families
Why they're perfect:
Rely plan at $35/month is cheapest unlimited internet available
No hidden fees or surprise charges
No equipment rental costs
5-year price lock protects against increases
Can cancel anytime without penalties
Sales approach: "Need affordable internet for the whole family? Our Rely plan is just $35/month with unlimited data. No contracts, no equipment fees, no surprises. That's $15-$30/month cheaper than cable, and your price won't go up for 5 years."
Sales Scripts: Converting Customers to T-Mobile Home Internet
Script 1: Upselling Existing T-Mobile Wireless Customers
You: "Hey, I noticed you're on T-Mobile wireless. Did you know you can add T-Mobile Home Internet for just $35 a month?"
Customer: "Really? How does that work?"
You: "So T-Mobile offers home internet that runs on our 5G network. Because you're already a T-Mobile wireless customer, you get a $15/month discount. The Rely plan is $35/month with unlimited data—no contracts, no equipment fees, no installation appointments.
If you want faster speeds and Wi-Fi 7 technology, we have the Amplified plan at $45/month. And if you want the works—Wi-Fi 7, Hulu, Paramount+, mesh extender, and 24/7 tech support—the All-In plan is $55/month.
What are you paying for home internet right now?"
Customer: "I'm paying Comcast $80 a month."
You: "Okay, so you're paying $80/month to Comcast. With T-Mobile, you'd pay $35-$55/month depending on which plan you choose. Let's say you go with the Amplified plan at $45/month—that's $35/month savings, which is $420 per year.
Plus, you get:
No equipment rental fees (Comcast charges $15/month for the router)
No contracts (cancel anytime)
5-year price lock (Comcast raises prices every year)
Wi-Fi 7 gateway included (cutting-edge technology)
Everything on one bill (wireless + home internet)
And right now, we're offering up to $300 back when you switch. Want to cut your internet bill in half?"
Script 2: Targeting Cable Customers with Price Increase Frustration
Customer: "My cable bill just went up again. I'm so frustrated."
You: "I hear that all the time. Cable companies love to raise prices every year. How much did your bill go up?"
Customer: "It was $60, now it's $75."
You: "That's a $15 increase—$180 more per year. And it'll probably go up again next year, right?
Here's the good news: T-Mobile Home Internet has a 5-year price lock. Whatever price you sign up at, that's your price for 5 years. No surprise increases.
Our Rely plan is $35/month if you have T-Mobile wireless, or $50/month standalone. Both are cheaper than your current $75/month cable bill.
And you get:
Unlimited data (no caps)
No equipment fees
No contracts
Free gateway (Wi-Fi 7 on premium plans)
5-year price guarantee
Plus, if you switch now, you get up to $300 back as a prepaid virtual card.
Would you rather pay $75/month to cable with annual increases, or $35-$50/month to T-Mobile with a 5-year price lock?"
Script 3: Selling Wi-Fi 7 to Tech Enthusiasts
Customer: "What's the difference between the Rely and Amplified plans?"
You: "Great question! The big difference is Wi-Fi 7 technology.
The Rely plan ($35/month) gives you unlimited internet with a standard gateway. It's solid, reliable, and perfect if you just need basic internet.
The Amplified plan ($45/month) includes a Wi-Fi 7 gateway—and T-Mobile is the first wireless carrier to offer Wi-Fi 7 for home internet. Here's what that means:
30% faster speeds: Amplified delivers 245-415 Mbps vs. 134 Mbps on Rely
Lower latency: Better for gaming, video calls, and real-time apps
Better range: Stronger signal throughout your home
More devices:Handles dozens of devices simultaneously without slowdowns
Future-proof: Wi-Fi 7 is the latest standard—you're set for years
Think of it like this: Wi-Fi 7 is to Wi-Fi 6 what 5G is to 4G. It's a major upgrade.
If you have a smart home with cameras, speakers, thermostats, or if you game or stream a lot, Wi-Fi 7 makes a noticeable difference. For just $10/month more, you get cutting-edge technology that cable companies don't even offer yet.
Want to be the first in your neighborhood with Wi-Fi 7?"
Script 4: Selling All-In Plan with Streaming Bundles
Customer: "I'm interested, but $55/month seems high."
You: "I get it—$55/month sounds like a lot. But let me break down what you're actually getting with the All-In plan:
1. Unlimited home internet with Wi-Fi 7: $45-$60 value 2. Hulu (with ads): $8/month value 3. Paramount+ (Essential): $6/month value 4. Mesh Wi-Fi extender: $100+ value (included free) 5. Advanced cybersecurity: $10/month value 6. 24/7 live tech support: Priceless when you need help 7. Gateway upgrade guarantee: New gateway in 3 years (free)
Total value: $480+ per year in perks alone.
So you're paying $55/month, but you're getting over $80/month in value. That's actually a steal.
Let me ask: Are you currently paying for Hulu or Paramount+ separately?"
Customer: "Yeah, I pay for Hulu."
You: "Perfect! So you're already paying $8/month for Hulu. With the All-In plan, Hulu is included, so you can cancel your separate subscription.
Now your effective cost is $55 - $8 = $47/month. And you get Paramount+ free, plus the mesh extender, cybersecurity, and 24/7 support.
Compare that to cable internet at $75/month with no streaming services, no tech support, and equipment rental fees. The All-In plan is actually cheaper AND gives you way more.
Plus, you get Wi-Fi 7—the fastest, most advanced wireless technology available. Cable companies don't have this yet.
Does the All-In plan make more sense now?"
Script 5: Handling "I Need Faster Speeds" Objection
Customer: "I have fiber at 1 Gbps. Your speeds are only 400 Mbps. That's slower."
You: "You're right—fiber can deliver faster speeds. But let me ask: what do you actually use your internet for?"
Customer: "Streaming, video calls, browsing, some gaming."
You: "Okay, so here's the thing: most people don't actually need 1 Gbps. Let me show you what different speeds support:
25 Mbps: One 4K stream
100 Mbps: Multiple 4K streams + video calls + browsing
200+ Mbps: Heavy streaming, gaming, work-from-home, smart home devices
400 Mbps: Everything simultaneously without issues
Our Amplified and All-In plans deliver 245-415 Mbps. That's more than enough for streaming on multiple TVs, video calls, gaming, and dozens of smart home devices—all at the same time.
The real question is: are you actually using your full 1 Gbps? Most people with gigabit fiber only use 100-300 Mbps in practice.
Plus, with T-Mobile you get:
Wi-Fi 7 technology (fiber companies don't offer this yet)
No equipment fees (fiber charges $10/month)
5-year price lock (fiber raises prices annually)
No contracts (fiber often requires 1-2 year commitment)
Streaming services included on All-In plan
And you'd save $20-$40/month compared to fiber. Over 5 years, that's $1,200-$2,400 in savings.
So the question is: do you want to pay extra for speeds you don't use, or get the speed you actually need with better perks and lower cost?"
Script 6: Closing with the $300 Switcher Offer
Customer: "This sounds good, but I'm still not sure."
You: "I understand—switching internet providers is a big decision. Let me make it easier for you.
Right now, T-Mobile is offering up to $300 back as a prepaid virtual card when you switch.
That's $300 in your pocket just for trying T-Mobile Home Internet.
Here's how it works:
Sign up for T-Mobile Home Internet today
We'll send you the gateway (or you take it home today)
Plug it in, connect your devices
Submit your final bill from your old provider
T-Mobile sends you up to $300 prepaid virtual card
So you're not risking anything. You get $300 back, you have no contract (cancel anytime), and you start saving money immediately.
Let's do the math on the Amplified plan:
Old cable bill: $80/month
T-Mobile Amplified: $45/month
Monthly savings: $35/month
Annual savings: $420/year
Plus switcher bonus: $300
Total first-year benefit: $720
You're getting $720 in value in the first year alone. And you get Wi-Fi 7, no contracts, and a 5-year price lock.
What's holding you back? Let's get you switched today and get that $300 in your pocket."
Objection Handling
Objection 1: "I've heard 5G home internet is unreliable"
Response: "That's a fair concern—early 5G home internet had some issues. But T-Mobile has made huge improvements.
Here's what's different now:
Expanded 5G coverage: T-Mobile's 5G network now covers 330+ million people
Mid-band 5G: Faster and more reliable than early low-band 5G
Wi-Fi 7 gateways: Better signal processing and range
Typical speeds: 245-415 Mbps on Amplified/All-In plans—comparable to cable
Millions of customers: T-Mobile has millions of satisfied home internet users
Plus, we can check coverage at your address right now. Let me pull up the coverage map and show you the expected speeds at your location.
[Show coverage map]
See? You're in a strong 5G coverage area. You should get 200+ Mbps easily.
And here's the best part: there's no contract. If you try it and don't like it, you can cancel anytime. But I'm confident you'll love it. Want to give it a shot?"
Objection 2: "I need high upload speeds for work"
Response: "That's a great point—upload speeds are important for work-from-home, especially for video calls and file uploads.
Wireless internet (including T-Mobile) typically has asymmetrical speeds—faster download than upload. Fiber offers symmetrical speeds, which is better for heavy upload needs.
That said, T-Mobile's upload speeds are usually 20-50 Mbps, which is enough for:
HD video calls (Zoom, Teams, Google Meet)
Cloud file syncing (Dropbox, Google Drive, OneDrive)
Email with large attachments
VPN connections
If you're uploading massive video files or doing professional video editing, fiber might be better. But for typical work-from-home needs—video calls, email, cloud apps—T-Mobile's upload speeds are fine.
Let me ask: what specifically do you upload for work?"
Customer: "Mostly Zoom calls and some file uploads."
You: "Perfect—you'll be fine with T-Mobile. Zoom only needs 3-4 Mbps upload for HD video, and T-Mobile delivers 20-50 Mbps. That's 5-10x more than you need.
Plus, the All-In plan includes 24/7 tech support, so if you ever have issues, you can call anytime and get help immediately. That's peace of mind you don't get with cable.
Want to try it? No contract, so if it doesn't work for your needs, you can cancel. But I think you'll be pleasantly surprised."
Objection 3: "What if I have coverage issues?"
Response: "Great question. Coverage can vary by location, so here's what we do:
1. Check coverage before you sign up: I can pull up T-Mobile's coverage map right now and show you the expected speeds at your address.
2. Test it risk-free: There's no contract, so you can try it for a month. If coverage isn't good, cancel anytime—no penalties.
3. Gateway placement matters: The gateway works best near a window with clear line of sight to a cell tower. We'll help you find the optimal spot in your home.
4. Mesh extender (All-In plan): If you have dead zones, the All-In plan includes a mesh Wi-Fi extender to boost signal throughout your home.
5. 24/7 tech support (All-In plan): If you have issues, call anytime and get live help to troubleshoot.
Let me check your address right now and see what coverage looks like.
[Check coverage]
Okay, you're in a strong 5G area. You should get excellent coverage. And remember—no contract, so you're not locked in. Want to give it a try?"
Objection 4: "I don't want to deal with switching providers"
Response: "I totally get it—switching internet providers can be a hassle. But with T-Mobile, it's actually super easy:
Step 1: Sign up (5 minutes) We sign you up right here, right now. Takes 5 minutes.
Step 2: Get the gateway (same day or shipped) You can take the gateway home today, or we'll ship it to you (arrives in 2-3 days).
Step 3: Plug it in (2 minutes) Plug the gateway into power, wait for it to boot up. That's it. No technician, no installation appointment.
Step 4: Connect your devices (5 minutes) Connect your phone, laptop, TV, etc. to the new Wi-Fi network. Done.
Step 5: Cancel old provider (10 minutes) Call your old provider and cancel. Return their equipment if needed.
Total time: 30 minutes max.
And here's the best part: you can keep your old internet active while you test T-Mobile. Once you're sure T-Mobile works great, then cancel the old provider. No downtime, no risk.
Plus, you get up to $300 back for switching. That's $300 for 30 minutes of work. Not bad, right?"
Objection 5: "I'm in a contract with my current provider"
Response: "Okay, so you're in a contract. Let me ask: how much is the early termination fee?"
Customer: "I think it's $200."
You: "Alright, $200 early termination fee. Here's how the math works:
Current cable bill: $80/month T-Mobile Amplified: $45/month Monthly savings: $35/month
So you're saving $35/month. After 6 months, you've saved $210—which covers your $200 early termination fee and puts $10 in your pocket.
After that, you're saving $35/month ($420/year) for as long as you have T-Mobile.
Plus, T-Mobile is offering up to $300 back when you switch. That $300 can offset your early termination fee right now.
So instead of paying $200 out of pocket, you pay $200 to your old provider, get $300 back from T-Mobile, and you're $100 ahead—plus you start saving $35/month immediately.
Bottom line: You break even in 6 months, and after that you're saving $420/year. Over 5 years, that's $2,100in savings.
Is it worth paying $200 now to save $2,100 over the next 5 years?"
Objection 6: "I need internet for gaming—will this work?"
Response: "Great question! Gaming has two main requirements: speed and latency.
Speed: T-Mobile's Amplified and All-In plans deliver 245-415 Mbps, which is way more than enough for gaming. Most games only need 3-25 Mbps download. You're covered.
Latency: This is where it gets interesting. Wi-Fi 7 significantly reduces latency compared to older Wi-Fi standards. T-Mobile's Wi-Fi 7 gateway delivers around 20-40ms latency, which is fine for most gaming.
Here's the breakdown by game type:
Casual gaming (Fortnite, Minecraft, etc.): T-Mobile works great
Competitive FPS (Call of Duty, Valorant, etc.): T-Mobile works well for most players
Pro esports/tournament play: Fiber is better (sub-10ms latency)
If you're a casual or competitive gamer, T-Mobile will work fine. If you're a pro esports player competing for money, fiber is better.
Plus, Wi-Fi 7 has a feature called Multi-Link Operation that reduces lag by using multiple frequency bands simultaneously. It's a game-changer for wireless gaming.
And remember—no contract. Try it for a month. If you notice lag or performance issues, cancel and go back to your old provider. But I think you'll be surprised how well it works.
What games do you play?"
Marketing Strategies for Dealers
1. Bundle Wireless + Home Internet Campaigns
Strategy: Target existing T-Mobile wireless customers with home internet upsells
Tactics:
Send personalized emails/texts to wireless customers: "Add home internet for just $35/month"
Train sales reps to ask every wireless customer: "Do you have home internet?"
Create bundle offers: "Sign up for wireless + home internet, get $50 credit"
Display bundle pricing prominently in-store: "Wireless + Home Internet = $100/month total"
Run Facebook ads targeting T-Mobile wireless customers in your area
Messaging: "Already a T-Mobile customer? Add home internet for just $35/month and save $180/year!"
2. Cable-Cutter Campaigns
Strategy: Target frustrated cable customers with price increase pain points
Tactics:
Run ads near cable company offices: "Tired of cable price increases?"
Target social media users who complain about cable bills
Create comparison charts: Cable ($80) vs. T-Mobile ($35-$55)
Emphasize 5-year price lock vs. annual cable increases
Highlight $300 switcher bonus: "Get paid to switch!"
Messaging: "Cable bill going up again? Switch to T-Mobile Home Internet with a 5-year price lock. No more surprises."
3. Wi-Fi 7 Early Adopter Campaigns
Strategy: Target tech enthusiasts who want cutting-edge technology
Tactics:
Emphasize "first to market" positioning: "T-Mobile is first with Wi-Fi 7"
Create educational content: "What is Wi-Fi 7 and why it matters"
Target tech forums, Reddit, tech blogs with ads
Partner with tech influencers for reviews and demos
Host in-store demos showing Wi-Fi 7 speed tests
Messaging: "Be the first in your neighborhood with Wi-Fi 7. T-Mobile Home Internet delivers next-gen wireless technology today."
4. Streaming Bundle Campaigns
Strategy: Target streaming-heavy households with All-In plan value proposition
Tactics:
Calculate total value: "Internet + Hulu + Paramount+ + more = $80+ value for $55/month"
Target cord-cutters who already pay for streaming services
Create social media content: "Cut cable, keep streaming, save money"
Partner with streaming content creators for promotions
Emphasize unlimited data for heavy streaming
Messaging: "Love streaming? Get unlimited internet + Hulu + Paramount+ for $55/month. All-in-one entertainment."
5. Renter/Mover Campaigns
Strategy: Target renters and frequent movers with no-contract flexibility
Tactics:
Advertise near apartment complexes and college campuses
Emphasize no installation, no technician, no contracts
Highlight portability: "Take it with you when you move"
Partner with property management companies for bulk deals
Target moving season (May-September) with aggressive campaigns
Messaging: "Renting? Get internet in minutes with no installation, no contracts. Move? Take it with you!"
6. Work-From-Home Campaigns
Strategy: Target remote workers with reliability and support features
Tactics:
Emphasize All-In plan's 24/7 tech support for work emergencies
Highlight mesh extender for home office coverage
Target LinkedIn users in remote work roles
Create content: "Best home internet for remote workers"
Partner with coworking spaces for promotions
Messaging: "Work from home? Get reliable internet with 24/7 support, mesh extender, and Wi-Fi 7 for seamless video calls."
In-Store Merchandising
Window Displays
"Wi-Fi 7 NOW AVAILABLE" banner in large text
"$35/MONTH HOME INTERNET" pricing prominently displayed
"FIRST WIRELESS CARRIER WITH Wi-Fi 7" positioning statement
Comparison chart: T-Mobile vs. cable/fiber pricing
"UP TO $300 BACK" switcher bonus callout
Gateway display: Physical Wi-Fi 7 gateway on display
Point-of-Sale Materials
Plan comparison cards: Rely vs. Amplified vs. All-In side-by-side
Brochures: Detailed plan features, pricing, and benefits
Savings calculators: Show customer's exact savings vs. current provider
Coverage maps: T-Mobile 5G coverage displayed on tablet/screen
Wi-Fi 7 explainer: Simple infographic explaining Wi-Fi 7 benefits
Streaming service logos: Hulu + Paramount+ branding for All-In plan
Demo Stations
Live Wi-Fi 7 gateway: Functional gateway showing real-time speeds
Speed test display: Run speed tests to show 245-415 Mbps performance
Coverage checker: Tablet/computer for customers to check their address
Streaming demo: Multiple devices streaming simultaneously on T-Mobile Home Internet
Comparison videos: Wi-Fi 7 vs. Wi-Fi 6 performance demos
Digital Marketing Tactics
Facebook Ads
Ad 1: Bundle Discount
Headline: "T-Mobile Customers: Add Home Internet for Just $35/Month"
Body: "Already on T-Mobile wireless? Get home internet for $35/month—$15/month cheaper than standalone pricing. Unlimited data, Wi-Fi 7 available, no contracts. Plus, get up to $300 back when you switch. Bundle and save!"
CTA: "Add Home Internet"
Targeting: T-Mobile wireless customers in your area
Ad 2: Wi-Fi 7 First-Mover
Headline: "T-Mobile is First with Wi-Fi 7 Home Internet"
Body: "Be the first to experience Wi-Fi 7—the fastest, most advanced wireless technology. 30% faster speeds, lower latency, better range. Only from T-Mobile Home Internet. Starting at $45/month. No contracts, no equipment fees."
CTA: "Get Wi-Fi 7 Now"
Targeting: Tech enthusiasts, early adopters, ages 25-45
Ad 3: Cable Price Increase
Headline: "Tired of Cable Price Increases? Switch to T-Mobile"
Body: "Cable companies raise prices every year. T-Mobile Home Internet has a 5-year price lock—your rate won't increase. Plus, no contracts, no equipment fees, and up to $300 back when you switch. Cut your bill today."
CTA: "Switch & Save"
Targeting: Cable internet customers, ages 30-65
Google Ads
Search Ad Keywords:
"T-Mobile home internet"
"Wi-Fi 7 home internet"
"cheap home internet"
"no contract internet"
"5G home internet"
"alternative to cable internet"
"Comcast alternative"
"Spectrum alternative"
Ad Copy:
Headline 1: "T-Mobile Home Internet $35/Mo"
Headline 2: "Wi-Fi 7 Available | No Contracts"
Description: "Unlimited internet with Wi-Fi 7. No contracts, no equipment fees, 5-year price lock. Get up to $300 back!"
Instagram Posts
Post 1: Wi-Fi 7 Announcement
Image: Wi-Fi 7 gateway with "FIRST TO Wi-Fi 7" text overlay
Caption: "🚀 BIG NEWS: T-Mobile is the FIRST wireless carrier to offer Wi-Fi 7 home internet! 📡
✅ 30% faster speeds
✅ Lower latency
✅ Better range
✅ More devices
✅ Future-proof technology
Starting at $45/month with Wi-Fi 7 gateway included. No contracts. No equipment fees.
Be the first in your neighborhood with Wi-Fi 7! 💪
DM us to upgrade 📲"
Post 2: Pricing Comparison
Image: Infographic showing T-Mobile ($35) vs. Cable ($80)
Caption: "Why are you still paying $80/month for internet? 🤔
T-Mobile Home Internet: $35/mo ✅
Cable: $80/mo ❌
Same speeds. Better technology. WAY less money.
Plus you get:
• No contracts
• No equipment fees
• 5-year price lock
• Wi-Fi 7 available
• Up to $300 back
Tag someone who's overpaying for internet! 👇"
Email Campaign
Subject Lines:
"🚨 T-Mobile Home Internet: Wi-Fi 7 is HERE!"
"Add Home Internet for Just $35/Month (T-Mobile Customers)"
"Get $300 Back + Cut Your Internet Bill in Half"
Email Body:
Hero image: Wi-Fi 7 gateway with "$35/MONTH" in large text
Headline: "T-Mobile Home Internet Just Got Faster with Wi-Fi 7"
Bullet points: Plan features, pricing, Wi-Fi 7 benefits, switcher bonus
CTA button: "Check Availability"
Footer: "No contracts. No equipment fees. 5-year price lock."
Small Business Internet: Same Plans, Different Perks
T-Mobile also offers the same three-tier structure for small business internet customers, with one key difference on the All-In plan:
Small Business All-In Plan Differences
Small Business Target Customers
Retail stores: Wireless dealers, boutiques, salons, cafes
Professional services: Real estate offices, insurance agencies, consulting firms
Home-based businesses: Freelancers, consultants, online sellers
Mobile businesses: Food trucks, pop-up shops, event vendors
Startups: New businesses needing affordable, flexible internet
Small Business Sales Script
You: "Do you own a small business? We have T-Mobile Small Business Internet with the same great plans as consumer, but with business-focused perks.
Our All-In plan for small business includes:
Wi-Fi 7 gateway for fast, reliable internet
Microsoft 365 subscription (Word, Excel, PowerPoint, Outlook)
24/7 live tech support for business emergencies
Mesh Wi-Fi extender for larger spaces
Advanced cybersecurity to protect business data
Gateway upgrade guarantee after 3 years
All for $55/month with a T-Mobile business voice line, or $70/month standalone.
Plus, no contracts—so if you move locations or close the business, you're not locked in. And you get a 5-year price lock, so your costs stay predictable.
What kind of business do you run?"
Dealer Success Metrics
Daily Goals (Per Sales Rep)
Home internet activations: 2-4 per day (mix of new and upsells)
Wireless + home internet bundles: 30%+ of wireless activations add home internet
Premium plan conversion: 50%+ choose Amplified or All-In (higher commission)
Average revenue per activation: $45-$70 in monthly recurring commissions
Weekly Goals (Per Store)
Total home internet activations: 15-25 new customers
Gross monthly recurring revenue: $800-$1,500 in new home internet commissions
Bundle attach rate: 40%+ of wireless customers add home internet
Customer satisfaction: 90%+ positive feedback on installation/setup
Monthly Goals (Per Store)
Total activations: 60-100 home internet customers
Total recurring revenue: $3,000-$6,000/month in home internet commissions
Plan mix: 30% Rely, 40% Amplified, 30% All-In
Retention rate: 95%+ customers remain active after first month
Common Dealer Challenges & Solutions
Challenge 1: Customers Don't Know T-Mobile Offers Home Internet
Problem: Low awareness of T-Mobile Home Internet service
Solution:
Train staff to mention home internet in EVERY wireless conversation
Display home internet signage prominently in store windows
Send email/SMS campaigns to existing wireless customer base
Run social media ads targeting local T-Mobile wireless customers
Create in-store displays with Wi-Fi 7 gateway and speed demos
Challenge 2: Coverage Concerns and Skepticism
Problem: Customers worry about 5G home internet reliability
Solution:
Check coverage at customer's address before selling
Show coverage maps and expected speeds on tablet/computer
Emphasize no-contract policy: "Try it risk-free for a month"
Share testimonials from satisfied local customers
Offer to help with gateway placement for optimal signal
Challenge 3: Competing with Fiber's Higher Speeds
Problem: Fiber offers 1+ Gbps speeds vs. T-Mobile's 400 Mbps
Solution:
Educate customers: "Most people don't need 1 Gbps"
Show what 400 Mbps supports (multiple 4K streams, gaming, work-from-home)
Emphasize Wi-Fi 7 technology (fiber doesn't have this yet)
Highlight cost savings: $20-$40/month cheaper than fiber
Focus on value: no contracts, no equipment fees, 5-year price lock
Challenge 4: Explaining Wi-Fi 7 Benefits to Non-Tech Customers
Problem: Average customers don't understand Wi-Fi 7
Solution:
Use simple language: "Faster, stronger, better for multiple devices"
Relate to real-world scenarios: "Your Zoom calls won't freeze while kids stream Netflix"
Show side-by-side demos: Wi-Fi 7 vs. Wi-Fi 6 speed tests
Emphasize future-proofing: "You're set for the next 5+ years"
Position as premium feature: "First to market with latest technology"
Challenge 5: Customers Already Have "Good Enough" Internet
Problem: Customers satisfied with current provider, no urgency to switch
Solution:
Focus on cost savings: "Save $420/year—what would you do with that money?"
Highlight $300 switcher bonus: "Get paid $300 to switch"
Emphasize 5-year price lock: "Your cable bill will go up next year"
Create urgency: "Limited-time $300 offer—act now"
Bundle incentive: "Add home internet to wireless, save $180/year"
Challenge 6: Low Commission on Entry-Level Rely Plan
Problem: Rely plan ($35/month) generates lower commission than premium plans
Solution:
Train staff to upsell Amplified and All-In plans
Show value comparison: "For $10 more, you get Wi-Fi 7"
Emphasize All-In perks: "Hulu + Paramount+ included = better value"
Use trial close: "Which plan fits your needs: Amplified or All-In?"
Accept Rely sales but always present premium options first
Key Dealer Takeaways
1. Wi-Fi 7 is a game-changer for positioning
T-Mobile is first wireless carrier with Wi-Fi 7 home internet gateways
Cable and fiber competitors don't have Wi-Fi 7 yet
Perfect for tech-savvy customers and early adopters
30% faster speeds than entry-level Rely plan
Future-proof technology that justifies premium pricing
2. Bundle wireless + home internet for maximum value
Customers save $15/month ($180/year) with T-Mobile voice line
Single bill convenience increases customer satisfaction
Bundling dramatically reduces churn on both services
Easy upsell: "Add home internet for just $35/month"
Target existing wireless customers first—they're easiest conversions
3. All-In plan offers incredible value
$55/month includes internet + Hulu + Paramount+ + TechEdge Suite
$480+ annual value in included perks
Perfect for streaming households and families
24/7 tech support appeals to work-from-home customers
Highest commission tier for dealers
4. No-contract flexibility is a major selling point
Customers can try T-Mobile Home Internet risk-free
No early termination fees if they cancel
Perfect for renters and frequent movers
Overcomes "I'm not sure" objections easily
Differentiates from cable/fiber contracts
5. $300 switcher bonus creates urgency
Up to $300 prepaid virtual card for new customers
Offsets early termination fees from old provider
Creates time-limited urgency to act now
Powerful closing tool: "Get paid $300 to switch"
Combine with monthly savings for compelling ROI story
6. 5-year price lock protects against increases
Cable companies raise prices annually—T-Mobile doesn't
Predictable costs for budgeting
Major advantage over cable/fiber competitors
Appeals to price-conscious and budget-minded customers
Long-term value proposition builds trust
Action Plan: Maximizing Home Internet Sales
Week 1: Training & Setup
Monday:
Train sales team on all three plans (Rely, Amplified, All-In)
Review Wi-Fi 7 benefits and how to explain them simply
Practice sales scripts and objection handling
Set up in-store displays with Wi-Fi 7 gateway and signage
Tuesday:
Order marketing materials (brochures, comparison charts, window banners)
Set up demo station with live Wi-Fi 7 gateway and speed tests
Create coverage checker station (tablet with T-Mobile coverage map)
Update website with T-Mobile Home Internet landing page
Wednesday:
Launch email campaign to existing T-Mobile wireless customers
Send SMS: "Add home internet for just $35/month—reply YES for details"
Post on all social media channels about Wi-Fi 7 launch
Run Facebook ads targeting local T-Mobile wireless customers
Thursday:
Host in-store "Wi-Fi 7 Demo Day" event with refreshments
Offer free coverage checks for walk-ins
Run social media contest: "Share for a chance to win free home internet"
Call top wireless customers personally to offer home internet bundle
Friday:
Review week's performance: activations, plan mix, conversion rates
Identify top-performing sales tactics and share with team
Follow up with leads from earlier in week
Plan next week's marketing and outreach activities
Ongoing: Daily/Weekly Tasks
Daily Tasks:
Ask EVERY wireless customer: "Do you have home internet?"
Check coverage for interested customers before selling
Demo Wi-Fi 7 speeds for customers considering premium plans
Follow up with previous day's leads via phone/text/email
Post daily social media updates about home internet offers
Weekly Tasks:
Send email blast to wireless customers highlighting bundle savings
Review activation metrics and adjust sales approach as needed
Host weekend "Switch & Save" event with $300 bonus promotion
Train staff on lessons learned and successful tactics from the week
Refresh in-store displays and update promotional materials
Run targeted Facebook ads to cable customers in your area
Monthly: Performance Review & Optimization
Analyze total activations, plan mix, and revenue generated
Identify top-performing sales reps and reward/recognize them
Review customer feedback and address any service issues
Optimize ad targeting based on best-performing demographics
Plan next month's promotions and marketing campaigns
Set new goals based on previous month's performance
Frequently Asked Questions (For Staff Reference)
Q: What's the difference between Rely, Amplified, and All-In plans?
A: Rely ($35/mo) is entry-level with standard gateway. Amplified ($45/mo) adds Wi-Fi 7 gateway and 30% faster speeds. All-In ($55/mo) includes Wi-Fi 7, Hulu, Paramount+, mesh extender, cybersecurity, and 24/7 tech support.
Q: Do customers need a T-Mobile wireless line to get the discounted pricing?
A: No, but they save $15/month if they have one. Standalone pricing is $50 (Rely), $60 (Amplified), $70 (All-In).
Q: Is there a contract or early termination fee?
A: No contracts, no early termination fees. Customers can cancel anytime.
Q: How long does installation take?
A: There's no installation. Customer plugs in the gateway, waits for it to boot up (2-3 minutes), and connects devices. Total setup time: 5-10 minutes.
Q: What if the customer moves?
A: The gateway is portable. Customer can take it to their new address (if T-Mobile 5G coverage is available there). No reinstallation or fees.
Q: How do I check if a customer's address has good coverage?
A: Use T-Mobile's coverage map tool (available on T-Mobile.com or in-store tablet). Enter customer's address to see expected speeds and coverage quality.
Q: What's the $300 switcher offer?
A: New customers who switch from another provider can get up to $300 back as a prepaid virtual card. They must submit their final bill from old provider to qualify.
Q: Can customers use their own router instead of T-Mobile's gateway?
A: The T-Mobile gateway is required (it connects to the 5G network). However, customers can connect their own router to the gateway if they prefer.
Q: What happens if the customer has poor coverage or slow speeds?
A: First, help them optimize gateway placement (near window, higher elevation). If issues persist, they can cancel anytime with no penalties since there's no contract.
Q: Is Wi-Fi 7 compatible with older devices?
A: Yes! Wi-Fi 7 gateways are backward compatible with Wi-Fi 6, Wi-Fi 5, and older devices. All devices will work, but only Wi-Fi 7-enabled devices get the full speed/latency benefits.
Q: What's included in the TechEdge Suite (All-In plan)?
A: Mesh Wi-Fi extender, advanced cybersecurity protection, 24/7 live tech support, and guaranteed gateway upgrade after 3 years.
Q: Can business customers get the same plans?
A: Yes! Small Business Internet has the same three tiers. The All-In plan for business includes Microsoft 365 instead of Hulu/Paramount+.
Q: What's the 5-year price lock?
A: T-Mobile guarantees the monthly service price won't increase for 5 years (taxes and fees may change). This protects customers from annual price hikes common with cable/fiber.
Q: How fast are the upload speeds?
A: Upload speeds typically range from 20-50 Mbps, which is sufficient for video calls, file uploads, and cloud syncing. Fiber offers higher upload speeds (symmetrical), but T-Mobile's uploads are adequate for most users.
Q: Can customers stream 4K video on T-Mobile Home Internet?
A: Yes! 4K streaming requires about 25 Mbps per stream. With 245-415 Mbps on Amplified/All-In plans, customers can stream 4K on multiple TVs simultaneously.
Competitive Comparison: Quick Reference
Conclusion: Your Home Internet Opportunity
T-Mobile's launch of Wi-Fi 7 home internet gateways is a game-changing opportunity for wireless dealers. Here's why this matters:
1. First-to-market advantage with Wi-Fi 7
T-Mobile is the first wireless carrier to offer Wi-Fi 7 home internet gateways. Cable and fiber competitors don't have this technology yet, giving you a powerful competitive advantage. Tech-savvy customers and early adopters will pay premium prices for cutting-edge technology.
2. Massive bundle opportunity with existing wireless customers
Every T-Mobile wireless customer is a potential home internet customer. They get $15/month off ($180/year savings) when they bundle, and you get recurring commissions on both services. This is the easiest upsell you'll ever make.
3. Compelling value proposition vs. cable/fiber
T-Mobile Home Internet beats cable and fiber on price, flexibility, and perks. No contracts, no equipment fees, 5-year price lock, and streaming services included on the All-In plan. Customers save $20-$40/month compared to cable, which is $240-$480/year.
4. Three tiers = three revenue opportunities
The new three-tier structure (Rely, Amplified, All-In) lets you match customers to the right plan and maximize commissions. Budget customers get Rely, tech enthusiasts get Amplified, and families get All-In. Everyone has an option.
5. $300 switcher bonus creates urgency
The up to $300 prepaid virtual card for new customers is a powerful closing tool. It offsets early termination fees, creates time-limited urgency, and makes the decision to switch a no-brainer.
6. Recurring revenue with high retention
Home internet customers stay for years, generating ongoing monthly commissions. Unlike one-time device sales, home internet builds long-term recurring revenue that compounds over time.
The math is compelling:
If you activate just 3 home internet customers per day for 30 days, that's:
90 new home internet customers per month
$4,000-$6,000 in monthly recurring commissions (assuming $45-$65 average plan price)
$48,000-$72,000 in annual recurring revenue from one month of sales
Compounding growth as you add more customers each month
Success factors:
Train your team: Every rep must know the three plans, Wi-Fi 7 benefits, and how to overcome objections
Ask every customer: Make home internet part of every wireless conversation
Emphasize Wi-Fi 7: Position as cutting-edge technology that competitors don't have
Bundle aggressively: Target existing wireless customers first—they're easiest conversions
Use the $300 bonus: Lead with switcher incentive to create urgency
Demo in-store: Show live Wi-Fi 7 speed tests and coverage maps
Follow up consistently: Email, text, and call leads until they convert
This is your moment to dominate the home internet market in your area.
Cable companies are raising prices annually. Fiber is expensive and requires installation. T-Mobile offers the perfect alternative: affordable, flexible, cutting-edge Wi-Fi 7 technology with no contracts and a 5-year price lock.
Execute your action plan:
✅ Train your team on all three plans and Wi-Fi 7 benefits
✅ Set up in-store displays with Wi-Fi 7 gateway and demo station
✅ Launch email/SMS campaigns to existing wireless customers
✅ Run Facebook ads targeting cable customers and T-Mobile wireless users
✅ Ask EVERY customer: "Do you have home internet?"
✅ Emphasize bundle savings: $15/month off with wireless line
✅ Use $300 switcher bonus as closing tool
✅ Track metrics daily and optimize based on performance
The customers in your market are overpaying for cable internet right now. They're frustrated with annual price increases, hidden fees, and poor customer service.
Show them T-Mobile Home Internet with Wi-Fi 7. Show them the savings. Show them the value.
And watch your recurring revenue soar. 📡💰
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