Optimum Black Friday & Cyber Monday 2025: Complete Dealer Guide to New Offers, Price Locks, Netflix Bundle, and Winback Promotions

Optimum has launched aggressive Black Friday and Cyber Monday promotions starting November 10, 2025, featuring Netflix on us for 12 months, tiered gift cards up to $400, price locks up to 5 years, and major winback pricing. For internet service dealers and resellers, this represents a significant opportunity to drive new customer acquisitions, increase average revenue per user, and win back dormant customers. Here's your complete guide to Optimum's holiday promotions: new offers, pricing details, competitive positioning, sales strategies, and proven tactics to maximize revenue during the busiest retail season.

Optimum Black Friday & Cyber Monday 2025: Overview

Promotion Period: November 10, 2025 - December 31, 2025 (varies by offer)

Key Highlights:

• Netflix on Us: 12 months free for 500Mbps+ customers

• Tiered Gift Cards: $100-$400 based on speed tier

• Price Locks: 1-5 years depending on speed

• Winback Pricing: $5-$10 price drops + Total Care discounts

• East Footprint Exclusive: 5-year price lock on ALL speeds

NEW OFFER #1: Netflix On Us for 12 Months

Offer Details

Promotion: Free Netflix subscription for 12 months

Eligibility:

• New customers purchasing 500Mbps and above

• Effective November 10, 2025

• Valid for 12 consecutive months

How It Works:

• Customers without Netflix: Optimum activates new Netflix account at no charge

• Customers with existing Netflix: Optimum takes over account and stops current billing

• After 12 months: Customer can continue at regular Netflix rates or cancel

Value Proposition:

• Netflix Standard: $15.49/month = $185.88/year value

• Netflix Premium: $22.99/month = $275.88/year value

• Total offer value: $186-$276 per customer

Target Customers

• Streaming enthusiasts wanting premium entertainment

• Cord-cutters replacing cable with streaming

• Families wanting bundled entertainment + internet

• Current Netflix subscribers looking to save money

• Customers upgrading to faster speeds

Competitive Advantage

Most competitors offer streaming bundles at discounted rates, not free. Optimum's "Netflix on us" is a powerful differentiator that appeals to entertainment-focused consumers and creates perceived value beyond just internet speed.

NEW OFFER #2: Tiered Gift Cards ($100-$400)

Gift Card Tiers

Speed Tier	Gift Card Amount	Perceived Value
1/2 GIG	$100 Gift Card	Equivalent to ~3 months service discount
5 GIG	$200 Gift Card	Equivalent to ~6 months service discount
8 GIG	$400 Gift Card	Equivalent to ~12 months service discount

Offer Requirements

• New customers only

• Effective November 10, 2025

• Must maintain good standing through first 90 days to qualify

• Gift card delivered after 90-day qualification period

Gift Card Usage

Customers can use gift cards for:

• Optimum service payments (internet, TV, phone)

• Device purchases (modems, routers, set-top boxes)

• Premium services (Total Care, advanced WiFi)

• Other Optimum products and services

Sales Impact

Tiered gift cards create strong incentive for customers to upgrade to higher speeds:

• $100 gift card: Encourages 1/2 GIG adoption

• $200 gift card: Drives 5 GIG upgrades (2x value)

• $400 gift card: Motivates 8 GIG premium tier (4x value)

NEW OFFER #3: Price Locks (1-5 Years)

Price Lock Tiers

Speed Tier	Price Lock Duration	Customer Benefit
300 Mbps	1 Year	Guaranteed rate for 12 months
1 GIG	1 Year	Guaranteed rate for 12 months
2 GIG	2 Years	Guaranteed rate for 24 months
5 GIG	3 Years	Guaranteed rate for 36 months
8 GIG	5 Years	Guaranteed rate for 60 months

Price Lock Benefits

• Customer Protection: No price increases during lock period

• Budget Certainty: Customers know exact monthly cost

• Long-Term Retention: 5-year lock = 5 years of customer loyalty

• Competitive Differentiator: Most competitors don't offer multi-year locks

Effective November 10, 2025

Price locks apply to new customer acquisitions and are valid through the promotional period and beyond.

EXCLUSIVE: "Take Back the East" - 5-Year Price Lock on ALL Speeds

East Footprint Exclusive Offer

Promotion: Customers in the East region receive 5-year price lock on ALL speeds

Coverage: All speed tiers (300Mbps, 1GIG, 2GIG, 5GIG, 8GIG)

Duration: 5-year guaranteed rate lock

Effective: November 10, 2025

Strategic Importance

This is a powerful regional offer designed to:

• Recapture market share in the East region

• Drive competitive wins against regional ISPs

• Lock in customers for 5 years regardless of speed tier

• Create urgency ("Limited time, East region only")

Competitive Positioning

Most competitors offer 1-2 year price locks. A 5-year lock on all speeds is extremely competitive and creates significant customer stickiness.

WINBACK OFFERS: New Pricing & Promotions

Winback Offer #1: Price Drops (Effective 11/10)

East Region Price Drops:

• 300Mbps: $10 price drop

• 500Mbps: $10 price drop

• 5 GIG: $5 price drop

• 8 GIG: $5 price drop

West Region Price Drops:

• ALL speeds: $10 price drop

Winback Offer #2: Total Care Bundle Discount

Offer Details:

• $10 monthly discount when purchasing Total Care

• Valid for 12 months

• Applies to any Total Care tier

• Effective November 10, 2025

Total Care Tiers:

• Total Care Basic: Device support + troubleshooting

• Total Care Plus: Advanced support + premium services

• Total Care Premium: Full coverage + priority support

Value: $10/month × 12 months = $120 annual savings

Winback Offer #3: Gift Cards (Closing Tool)

Gift Card Options:

• $200 Gift Card for 5 GIG customers

• $400 Gift Card for 8 GIG customers

Usage: Available only as a closing tool to finalize winback deals

Strategic Use: Deploy gift cards as final incentive when customer is on fence about reactivating service

ENDING OFFERS: Last Day November 9, 2025

⚠️ These promotions ended on Sunday, November 9, 2025. Do NOT promote these offers after 11/9:

Ended Offer	Last Day	Replacement Offer
Disney+/Hulu Bundle	11/9/2025	Netflix on Us (12 months)
$100 Boost Gift Card	11/9/2025	Tiered Gift Cards ($100-$400)
Whole Home WiFi $5/mo (6 months)	11/9/2025	Price Lock offers
$5 or $10 Off Total Care	11/9/2025	$10 Total Care Bundle Discount (12 months)

Optimum Speed Tiers & Pricing Overview

Speed Tier Comparison

Speed Tier	Download Speed	Upload Speed	Best For	Black Friday Offer
300 Mbps	300 Mbps	35 Mbps	Basic browsing, email, streaming	1-Year Price Lock
500 Mbps	500 Mbps	50 Mbps	HD streaming, gaming, video calls	Netflix on Us (12 months)
1 GIG	1,000 Mbps	100 Mbps	4K streaming, multiple users, work-from-home	$100 Gift Card + 1-Year Price Lock
2 GIG	2,000 Mbps	200 Mbps	Heavy users, large households, content creators	2-Year Price Lock
5 GIG	5,000 Mbps	500 Mbps	Power users, gaming, streaming, uploading	$200 Gift Card + 3-Year Price Lock
8 GIG	8,000 Mbps	800 Mbps	Ultimate performance, multiple 4K streams, professional use	$400 Gift Card + 5-Year Price Lock

Competitive Positioning: Optimum vs. Competitors

Offer Comparison

Feature	Optimum	Verizon Fios	Spectrum	Comcast Xfinity
Free Streaming	Netflix 12 months	No	No	Peacock only
Gift Cards	Up to $400	Up to $200	Up to $300	Up to $150
Price Lock Duration	Up to 5 years	Up to 2 years	Up to 1 year	Up to 2 years
Regional Exclusive	5-year lock (East)	No regional exclusives	No regional exclusives	No regional exclusives
Winback Pricing	$5-$10 drops	Limited	Limited	Limited

Optimum's Competitive Advantages

• Netflix Bundle: Free 12 months vs. competitors' limited streaming offers

• Highest Gift Cards: Up to $400 vs. competitors' $150-$300

• Longest Price Locks: 5 years vs. competitors' 1-2 years

• Regional Exclusive: 5-year lock on all speeds in East (unique advantage)

• Aggressive Winback: $5-$10 price drops + Total Care discounts

• Tiered Incentives: Gift cards scale with speed tier (encourages upgrades)

Sales Strategies: Maximizing Optimum Black Friday Revenue

Strategy 1: Lead with Netflix on Us

Tactic: Use Netflix as primary value driver for 500Mbps+ customers

Sales Script:

"Here's what makes Optimum's Black Friday deal incredible: when you upgrade to 500Mbps or faster, we give you a full year of Netflix completely free.

That's $186-$276 in value, depending on which Netflix plan you choose. You get premium internet speed AND premium entertainment—no extra charge.

If you already have Netflix, we'll take over your account and stop your current billing. You keep everything you've saved—shows, preferences, profiles—but Optimum pays for it.

This offer is only available through the end of the year, so now's the perfect time to upgrade."

Result: 60-70% of customers choose 500Mbps+ tier for Netflix value

Strategy 2: Upsell with Tiered Gift Cards

Tactic: Use gift card tiers to motivate speed upgrades

Sales Script:

"We have tiered gift cards this Black Friday—the faster you go, the bigger the card:

• 1/2 GIG: $100 gift card • 5 GIG: $200 gift card (that's double!) • 8 GIG: $400 gift card (that's four times more!)

So if you're thinking about 5 GIG, you get $200 to spend on anything Optimum—service, devices, premium features. That's like getting two months free.

The 8 GIG gets you $400—basically a full year of service discount. Which tier makes sense for your household?"

Result: 40-50% of customers upgrade to higher tier for gift card value

Strategy 3: Emphasize Price Lock Security

Tactic: Position price locks as protection against future rate increases

Sales Script:

"One thing customers worry about is their bill going up. With Optimum's Black Friday price locks, that's not a problem.

Here's how it works:

• 5 GIG: Your rate is locked for 3 years

• 8 GIG: Your rate is locked for 5 years

That means no matter what happens to our pricing, your bill stays exactly the same for 3-5 years. You have budget certainty.

Most competitors only lock rates for 1-2 years. Optimum gives you up to 5 years. That's real peace of mind."

Result: 70-80% of customers appreciate price certainty and choose locked rates

Strategy 4: Highlight East Region Exclusive

Tactic: Use regional exclusive as urgency driver for East footprint customers

Sales Script:

"We're running a special promotion just for our East region customers. It's called 'Take Back the East,' and here's what it means:

ANY speed tier you choose—whether it's 300Mbps or 8 GIG—your rate is locked for 5 years.

That's unprecedented. We're not offering this in other regions, and it's only available through the end of the year.

So even if you start with 300Mbps, your price is protected for 5 years. That's incredible value and peace of mind."

Result: Regional exclusivity creates urgency; 50-60% conversion lift

Strategy 5: Winback with Price Drops + Total Care

Tactic: Target dormant customers with combined price drop + Total Care discount

Sales Script:

"I see you were an Optimum customer before. We'd love to have you back, and we're offering special winback pricing this Black Friday:

• $10 price drop on your speed tier (or $5 on premium speeds) • Additional $10/month off if you add Total Care (our support service) • That's $20/month in savings for a year

Plus, if you go with 5 GIG or higher, we'll give you a $200-$400 gift card as a welcome-back bonus.

We've improved a lot since you left. Better speeds, better service, and these Black Friday prices. Can we get you back?"

Result: 30-40% of winback targets reactivate with combined offer

Strategy 6: Bundle Offers for Maximum Value

Tactic: Combine Netflix, gift cards, and price locks into comprehensive package

Sales Script:

"Let me show you what we can do for you this Black Friday:

You upgrade to 5 GIG and here's what you get:

• Netflix on us for 12 months ($186 value)

• $200 gift card (after 90 days)

• 3-year price lock (no rate increases)

That's $386 in immediate value, plus rate protection for 3 years. Your bill stays the same while you get premium internet and entertainment.

This is the best offer we run all year. It's only available through the end of the year."

Result: Bundled offers increase perceived value by 3-4x; 65-75% close rate

Objection Handling: Turning "No" Into "Yes"

Objection 1: "I'm happy with my current provider"

Response: "I understand. But here's what you might not know: Optimum's Black Friday offer includes Netflix free for a year, up to $400 in gift cards, and price locks up to 5 years. Most providers don't offer anything close to this. Even if you're happy now, these deals could save you hundreds. Can I show you the numbers?"

Objection 2: "Your speeds aren't fast enough"

Response: "Actually, Optimum now offers up to 8 GIG speeds—that's 8,000 Mbps. That's faster than most competitors. Plus, with our Black Friday offer, you get Netflix free, a $400 gift card, and a 5-year price lock. You get speed AND value."

Objection 3: "I don't want to switch providers"

Response: "Switching is actually really easy—we handle everything. We'll transfer your service, keep your email if you want, and make sure there's no downtime. Plus, you get Netflix free for a year as a thank-you for switching. Most people say it's the easiest switch they've ever made."

Objection 4: "What happens after the Netflix year ends?"

Response: "Great question. After 12 months, you can either continue Netflix at their regular rate or cancel—it's your choice. But you'll still have Optimum internet, your price lock protection, and you'll have had a full year of free Netflix. It's a win-win."

Objection 5: "I'm worried about my bill going up"

Response: "That's exactly why we have price locks. Your rate is guaranteed for 1-5 years depending on the speed tier. No surprise increases. Your bill stays exactly what we quote today. That's the whole point of the price lock."

Objection 6: "The gift card sounds too good to be true"

Response: "It's real! The gift card is our way of saying thank you for switching. You just need to maintain good standing for the first 90 days, then the card is yours. You can use it on any Optimum service or product. It's our Black Friday special."

Objection 7: "I need to think about it"

Response: "I totally understand. But I want to be honest—this offer is only available through the end of the year. Once we hit January, these deals go away. If you're interested, I'd recommend deciding soon so you don't miss out on the Netflix, gift card, and price lock. Can I answer any other questions to help you decide?"

Sales Scripts: Ready-to-Use Conversations

Script 1: New Customer (No Current Service)

You: "Hi! Are you looking for internet service?"

Customer: "Yeah, we need something faster."

You: "Perfect timing! We're running Black Friday specials right now, and they're incredible.

First, what speeds are you currently getting? [Listen]

Here's what I'd recommend: upgrade to 5 GIG or higher, and here's what you get:

• Netflix free for 12 months ($186 value)

• $200-$400 gift card

• Your rate locked for 3-5 years

That's $386+ in value, plus rate protection. Most people jump on this offer.

What speed tier sounds right for your household?"

Script 2: Existing Optimum Customer (Upgrade)

You: "Hi! I see you're an Optimum customer. How's your service?"

Customer: "It's okay, but sometimes it's slow."

You: "I hear that. What speed are you on right now? [Listen]

Here's the good news: we have Black Friday specials on upgrades too. If you move up to 5 GIG or 8 GIG, you get:

• Netflix free for a year

• $200-$400 gift card

• Your rate locked so it won't go up

The speed increase alone will fix those slow times, plus you get all these bonuses. Want to upgrade?"

Script 3: Competitor Customer (Win-Back)

You: "Hi! I noticed you're with [Competitor]. We'd love to have you try Optimum."

Customer: "Why would I switch?"

You: "Great question. Right now, we're running Black Friday spec ials that are way better than anything [Competitor] offers.

Here's what you get when you switch to Optimum:

• Netflix free for 12 months (that's $186 value)

• Up to $400 gift card depending on speed

• Your rate locked for up to 5 years (no price increases)

• Faster speeds than what you're getting now

What are you paying with [Competitor] right now? [Listen]

We can probably match or beat that price, PLUS give you all these bonuses. Switching is easy—we handle everything. Want to see the numbers?"

Script 4: Dormant Customer (Winback)

You: "Hi [Name]! I see you were an Optimum customer before. We'd love to have you back."

Customer: "I left because of pricing."

You: "I totally understand. Here's what's different now: we have special winback pricing for Black Friday.

You get:

• $10 price drop on your speed tier

• Additional $10/month off if you add Total Care

• $200-$400 gift card for 5 GIG or 8 GIG

• Price lock so your rate won't increase

That's $20/month in savings for a year, plus hundreds in gift cards. We've improved a lot since you left—better speeds, better service, better pricing.

Can we get you back?"

Script 5: Price-Sensitive Customer

You: "Hi! Looking for internet service?"

Customer: "Yeah, but I need something affordable."

You: "I hear you. Here's what makes Optimum affordable this Black Friday:

First, we have price locks—so your rate stays the same for up to 5 years. No surprise increases.

Second, we give you up to $400 in gift cards that you can use toward your service. That's like getting months of service free.

Third, we throw in Netflix for a year—that's $186 you're not paying out of pocket.

So when you add it all up, you're getting premium internet at a price that's actually lower than most competitors. Plus, you know exactly what you'll pay for years.

What's your budget? Let me show you what we can do."

Commission Structure & Revenue Potential

Typical Optimum Commissions

Activity	Commission	Notes
New Customer Activation	$50-$100	Varies by speed tier
Upgrade (Existing Customer)	$25-$50	Speed tier increase
Winback Activation	$75-$125	Higher commission for reactivation
Total Care Add-On	$10-$20	One-time or recurring
Premium Speed Tiers (5G/8G)	+$25-$50 bonus	Additional incentive

Revenue Scenario: Daily Activations

Scenario: 10 Optimum activations per day during Black Friday/Cyber Monday

Activity	Per Activation	Daily (10)	Monthly (250)
New Activation Commission	$75	$750	$18,750
Premium Speed Bonus	$35	$350	$8,750
Total Care Add-On (40%)	$15	$60	$1,500
TOTAL PER DAY	$125	$1,160	$29,000

Black Friday/Cyber Monday Revenue Potential: $29,000+ per month

Marketing the Optimum Black Friday Deals

In-Store Promotion Ideas

1. Window Displays

• Large signage: "🎁 OPTIMUM BLACK FRIDAY: Netflix FREE + Up to $400 Gift Card"

• Display speed tiers with gift card amounts

• Show "5-Year Price Lock" prominently

• Include QR code linking to offer details

2. Counter Displays

• Brochures highlighting Netflix offer and gift card tiers

• Comparison chart (Optimum vs. competitors)

• Price lock benefits explainer

• Staff talking points card

3. Digital Signage

• Rotating slides showing each offer (Netflix, gift cards, price locks)

• Customer testimonials about switching to Optimum

• Speed tier comparison with benefits

4. Social Media Posts

• Facebook: "🎉 Optimum Black Friday is HERE! Netflix FREE for 12 months + up to $400 gift card + 5-year price lock. Best deal of the year!"

• Instagram: Carousel post showing each offer tier with visuals

• TikTok: Quick 15-second video highlighting Netflix + gift card value

5. Email Campaign

• Subject: "🎁 Optimum Black Friday: Netflix FREE + $400 Gift Card"

• Highlight all three offers (Netflix, gift cards, price locks)

• Include urgency messaging ("Limited time only")

• Clear call-to-action: "Switch Now" or "Upgrade Today"

Paid Advertising Strategy

Budget: $1,000-$2,000 for November-December

Channel Allocation:

• Facebook/Instagram Ads: 50% ($500-$1,000) - Target local area, homeowners, ages 25-65

• Google Search Ads: 30% ($300-$600) - Capture "internet service near me" searches

• Local Display Ads: 20% ($200-$400) - Banner ads on local news sites

Ad Creative:

• Headline: "Optimum Black Friday: Netflix FREE + $400 Gift Card"

• Description: "Get Netflix free for 12 months, up to $400 gift card, and 5-year price lock. Limited time offer!"

• Image: Netflix logo + gift card visual + "5-Year Lock" badge

• CTA: "Get Offer Now" or "Switch & Save"

Black Friday Sales Calendar: 60-Day Action Plan

November (Launch & Peak)

Week 1 (Nov 10-16):

• Launch all Black Friday offers (Netflix, gift cards, price locks)

• Train staff on new promotions and sales scripts

• Deploy in-store signage and displays

• Launch social media campaign

• Send email blast to customer list

Week 2 (Nov 17-23):

• Intensify paid advertising (Facebook, Google)

• Post daily social media content

• Run in-store demos and promotions

• Track initial sales and adjust messaging

Week 3 (Nov 24-30) - BLACK FRIDAY WEEK:

• Maximum staffing and extended hours

• Emphasize urgency ("Black Friday only")

• Increase paid ad spend (peak shopping)

• Deploy winback campaigns to dormant customers

• Focus on high-value tiers (5 GIG, 8 GIG)

December (Cyber Monday & Holiday Push)

Week 1 (Dec 1-7):

• Cyber Monday push (Dec 2)

• Promote "Last chance" messaging

• Focus on gift card value for holiday shoppers

• Track November performance and optimize

Week 2 (Dec 8-14):

• Mid-month holiday push

• Emphasize Netflix as holiday gift

• Maintain paid advertising

• Run winback campaigns

Week 3 (Dec 15-21):

• Pre-holiday final push

• Highlight "Last 2 weeks" urgency

• Focus on quick activations

• Promote price lock security

Week 4 (Dec 22-31):

• Final week urgency messaging

• Promote "Ends December 31" deadline

• Extended store hours if possible

• Prepare for end-of-promotion transition

Measuring Success: Key Metrics to Track

Sales Metrics

Metric	Target	How to Track
New Activations	10-15/day in Nov-Dec	CRM system, activation records
Premium Tier Adoption (5G/8G)	40-50% of activations	Track by speed tier
Netflix Offer Take Rate	70-80% of 500Mbps+	Count Netflix activations
Gift Card Redemptions	60-70% after 90 days	Track gift card issuance
Total Care Attachment Rate	40-50%	Total Care adds ÷ activations
Winback Success Rate	30-40%	Reactivations ÷ outreach
Average Revenue Per Activation	$100-$150	Total revenue ÷ activations

Marketing Metrics

Metric	Target	How to Track
Website Traffic	+100% vs. normal	Google Analytics
Social Media Engagement	+150% likes/shares	Platform insights
Paid Ad ROI	$10+ revenue per $1 spent	Ad platform analytics
Email Open Rate	25-35%	Email platform metrics
Email Click-Through Rate	5-10%	Email platform metrics

Competitive Messaging: How to Position Optimum

vs. Verizon Fios

Verizon's Offer: Limited streaming bundles, up to 2-year price lock, up to $200 gift card

Your Advantage:

• Netflix free for 12 months (vs. limited bundles)

• Up to $400 gift card (vs. $200)

• Up to 5-year price lock (vs. 2 years)

• 5-year lock on ALL speeds in East region (exclusive)

Talking Point: "Verizon offers good service, but Optimum's Black Friday deal is unbeatable. Netflix free for a year, up to $400 in gift cards, and price locks up to 5 years. That's real value and real peace of mind."

vs. Spectrum

Spectrum's Offer: Limited promotions, 1-year price lock, up to $300 gift card

Your Advantage:

• Netflix free (Spectrum offers limited bundles)

• Longer price locks (up to 5 years vs. 1 year)

• Higher gift cards ($400 vs. $300)

• Regional exclusive 5-year lock in East

Talking Point: "Spectrum's offers are okay, but Optimum is going bigger this Black Friday. Netflix free, better gift cards, and price protection up to 5 years. You get more value and more security."

vs. Comcast Xfinity

Comcast's Offer: Peacock streaming, limited gift cards, 2-year price lock

Your Advantage:

• Netflix free (vs. Peacock only)

• Higher gift cards ($400 vs. $150)

• Longer price locks (up to 5 years vs. 2 years)

• More aggressive winback pricing

Talking Point: "Comcast offers Peacock, but Netflix is what most people want. Optimum gives you Netflix free for a year, up to $400 in gift cards, and 5-year price protection. It's a much better deal."

Implementation Checklist

Before November 10 Launch:

• ☐ Train all staff on Netflix offer details and eligibility

• ☐ Train staff on gift card tiers and 90-day requirement

• ☐ Train staff on price lock benefits and duration

• ☐ Train staff on winback offers and pricing

• ☐ Prepare sales scripts and objection handling

• ☐ Create in-store signage and displays

• ☐ Design social media graphics and posts

• ☐ Prepare email campaign content

• ☐ Set up tracking systems for metrics

• ☐ Brief team on competitive positioning

During Promotion (Nov 10 - Dec 31):

• ☐ Post daily social media content

• ☐ Monitor paid ad performance and optimize

• ☐ Track daily activations and revenue

• ☐ Conduct weekly team meetings to review performance

• ☐ Adjust messaging based on customer feedback

• ☐ Deploy winback campaigns to target customers

• ☐ Maintain in-store displays and signage

• ☐ Send follow-up emails to prospects

Post-Promotion (Jan 1+):

• ☐ Analyze total performance and ROI

• ☐ Calculate customer acquisition cost

• ☐ Track customer retention rates

• ☐ Prepare report for management

• ☐ Identify top-performing tactics for future campaigns

• ☐ Plan next promotion strategy

Conclusion: Maximize Optimum Black Friday Revenue

Optimum's Black Friday and Cyber Monday 2025 promotions represent a significant revenue opportunity for internet service dealers. With Netflix free for 12 months, tiered gift cards up to $400, price locks up to 5 years, and aggressive winback pricing, you have compelling offers to drive new customer acquisitions, increase average revenue per user, and reactivate dormant customers.

Key Takeaways:

• Netflix is a powerful differentiator: Free 12-month Netflix ($186-$276 value) appeals to streaming-focused consumers and creates perceived value beyond internet speed

• Tiered gift cards drive upgrades: $100-$400 gift cards motivate customers to choose higher speed tiers for bigger rewards

• Price locks create security: 1-5 year price locks appeal to budget-conscious customers worried about rate increases

• East region exclusive creates urgency: 5-year lock on ALL speeds is a powerful regional advantage

• Winback offers target dormant customers: $5-$10 price drops + Total Care discounts reactivate former customers

• Combined offers maximize value: Netflix + gift card + price lock = 3-4x perceived value

• Revenue potential is substantial: 10-15 daily activations × $100-$150 average = $29,000+/month

Your Action Plan:

1. This week: Train staff on all offers, sales scripts, and objection handling

2. Next week: Launch in-store signage, displays, and social media promotion

3. Week 3: Deploy paid advertising (Facebook, Google)

4. Ongoing: Track metrics, optimize messaging, adjust strategy based on performance

Remember: Black Friday and Cyber Monday are the busiest retail periods of the year. Customers are actively shopping for upgrades and new services. Optimum's Netflix offer, gift cards, and price locks are exactly what they're looking for. Position yourself as the solution, emphasize the value, handle objections confidently, and watch your revenue soar.

The time to act is NOW. These deals are only available through the end of the year. Make Optimum your Black Friday hero and maximize your Q4 revenue! 🎉📱💰