DIRECTV Adds 5 Peacock Channels: What Wireless Dealers Need to Know About Convergence Bundling
- Wireless Dealer Group
- a few seconds ago
- 10 min read
DIRECTV just made a move that highlights the future of convergence sales—and wireless dealers need to pay attention. The satellite and streaming TV provider added five new Peacock Games channels exclusively for subscribers who add Peacock through their DIRECTV subscription for \$10.99 per month. These channels feature premium live sports content, including Big Ten and Big East college basketball, English Premier League soccer, and upcoming major events like the Super Bowl and Winter Olympics.
But here's why this matters for wireless dealers: the directv peacock bundle wireless dealers convergence sales model is exactly what you should be replicating with your own TV and wireless packages. Bundling wireless service with TV, internet, and streaming creates stickier customers, higher average revenue per user (ARPU), and better retention rates. Here's how to leverage this trend in your sales strategy.
What DIRECTV Is Offering (And Why It's a Smart Move)
The Peacock Games Channels Breakdown
DIRECTV subscribers who add Peacock for \$10.99 per month now get access to five new Peacock Games channels, which appear immediately after channel 619 on the guide. These channels feature:
Big Ten College Basketball: Premium matchups from one of the nation's top conferences
Big East College Basketball: High-profile games from another elite conference
English Premier League Soccer: Top-tier international soccer action
Upcoming Major Events: Super Bowl LX (February 8), Winter Olympics from Milan and Cortina, Italy (February 6-22), and the 75th Anniversary NBA All-Star Game (February 15)
Why This Bundle Works
DIRECTV isn't just adding channels—they're creating a value-added bundle that makes the Peacock add-on more attractive. Instead of forcing customers to switch between apps or devices, DIRECTV integrates Peacock content directly into the channel guide, making it seamless and convenient.
The result? Higher attach rates for Peacock, increased customer satisfaction, and reduced churn. This is the exact same strategy wireless dealers should be using with convergence bundles.
How This Impacts Wireless Dealers
1. Convergence Bundling Is the Future—And It's Already Here
The days of selling wireless service in isolation are over. Customers want bundled packages that combine wireless, internet, TV, and streaming—and they're willing to pay for convenience and savings. Providers like Xfinity Mobile, Spectrum Mobile, and Verizon (with Fios) have already proven that convergence bundles drive higher ARPU and lower churn.
If you're not actively selling convergence bundles, you're leaving money on the table—and losing customers to competitors who are.
2. Streaming Add-Ons Are High-Margin Upsells
DIRECTV's \$10.99/month Peacock add-on is a perfect example of a high-margin upsell. It's low-friction (customers just add it to their existing bill), high-value (premium sports content), and sticky (once customers start watching, they're unlikely to cancel).
Wireless dealers can replicate this model by offering streaming add-ons like:
These add-ons increase your monthly recurring revenue (MRR) without requiring significant additional effort—and they make your wireless plans more competitive.
3. Sports Content Is a Powerful Retention Tool
DIRECTV's focus on live sports (Big Ten basketball, Premier League soccer, Super Bowl, Olympics) is no accident. Sports fans are among the most loyal and engaged subscribers, and live sports content is one of the few things that keeps people tethered to traditional TV and streaming services.
For wireless dealers, this means positioning your bundles around sports content can significantly boost retention. If a customer knows they'll lose access to their favorite team or league by canceling, they're far less likely to churn.
How Wireless Dealers Can Leverage Convergence Bundling
Strategy 1: Sell Xfinity Mobile and Spectrum Mobile Aggressively
Xfinity Mobile and Spectrum Mobile are the two biggest convergence plays in the wireless industry. Both offer wireless service that's deeply discounted when bundled with home internet, and both run on Verizon's network (with Wi-Fi offloading).
The pitch: "If you're already paying for Xfinity or Spectrum internet, you can add wireless for as low as \$15/line per month with unlimited data. That's way cheaper than Verizon, AT&T, or T-Mobile standalone, and you're getting the same network quality. Plus, you can bundle it with Xfinity TV or Spectrum TV for even more savings."
Why this works: Customers love simplicity and savings. One bill, multiple services, lower total cost—it's a no-brainer for most households.
Strategy 2: Bundle Wireless with DIRECTV or Streaming Services
If you're an authorized dealer for DIRECTV, DISH, or other TV providers, you have a massive opportunity to bundle wireless with TV service.
The pitch: "You're already paying \$100+ per month for DIRECTV. If you switch your wireless to AT&T (which owns DIRECTV), you can get a discount on both services. Plus, you'll get access to premium add-ons like Peacock, HBO Max, and more—all on one bill."
Why this works: Customers who bundle multiple services are far less likely to churn. If they cancel wireless, they lose their TV discount. If they cancel TV, they lose their wireless discount. It's a retention lock.
Strategy 3: Offer Streaming Device Bundles
DIRECTV's Peacock integration is seamless because it's built into the channel guide. But many customers are cutting the cord and moving to streaming-only setups. Wireless dealers can capitalize on this by bundling wireless service with streaming devices like Roku, Amazon Fire TV, or Apple TV.
The pitch: "Sign up for our unlimited wireless plan today, and we'll throw in a free Roku streaming stick so you can watch all your favorite shows and sports. Plus, we'll help you set it up and show you how to get the best streaming deals."
Why this works: You're solving a problem (cord-cutting) while locking in a wireless customer. The cost of a Roku or Fire TV stick (\$30-50) is negligible compared to the lifetime value of a wireless customer.
Strategy 4: Upsell Premium Streaming Add-Ons
Just like DIRECTV upsells Peacock for \$10.99/month, wireless dealers should be upselling streaming add-ons to every customer. Here's how:
Verizon: "Your Unlimited plan includes Disney+, Hulu, and ESPN+ for free. Want to add Netflix or Max? I can do that for just $10/month."
T-Mobile: "Your Magenta plan includes Netflix on Us. Want to upgrade to the premium Netflix plan with 4K? I can add that for just $5 more per month."
AT&T: "Your Unlimited plan includes HBO Max. Want to add Peacock or Showtime? I can bundle those for you."
Why this works: Streaming add-ons are low-friction, high-value upsells that increase your MRR without requiring additional customer acquisition costs.
The Business Case for Convergence Bundling
Higher ARPU (Average Revenue Per User)
A customer who only buys wireless service might pay \$50-80/month. But a customer who bundles wireless + internet + TV + streaming? That's \$150-250/month or more. Convergence bundling dramatically increases your ARPU, which means more revenue per customer.
Lower Churn Rates
Customers who bundle multiple services are significantly less likely to churn. Why? Because unbundling is a hassle. If they cancel wireless, they lose their internet discount. If they cancel internet, they lose their TV discount. The friction of unbundling keeps customers locked in.
Competitive Differentiation
Most wireless dealers are still selling wireless in isolation. If you're one of the few dealers in your market offering convergence bundles, you have a massive competitive advantage. You're not just selling wireless—you're selling a total home connectivity solution.
Increased Customer Lifetime Value (CLV)
Bundled customers stay longer and spend more. That means higher CLV, which translates to better profitability and more sustainable growth for your business.
Top Convergence Partnerships for Wireless Dealers
Cable and Internet Providers with Mobile Services
Xfinity Mobile: Runs on Verizon's network, deeply discounted when bundled with Xfinity Internet and TV
Spectrum Mobile: Also runs on Verizon's network, requires Spectrum Internet subscription
Optimum Mobile: Regional player with strong bundle discounts for existing Optimum customers
Traditional Carriers with TV/Internet Bundles
AT&T: Bundles wireless with AT&T Fiber and DIRECTV
Verizon: Bundles wireless with Fios internet and TV
T-Mobile: Bundles wireless with T-Mobile 5G Home Internet
Satellite and Streaming TV Providers
DIRECTV: Satellite and streaming TV with strong sports content (as highlighted in this article)
DISH: Satellite TV with potential wireless bundling opportunities
YouTube TV: Streaming TV service that can be bundled with wireless promotions
Sling TV: Budget-friendly streaming option for price-conscious customers
How to Pitch Convergence Bundles to Customers
The Discovery Phase
Before pitching a bundle, you need to understand what the customer is currently paying for.
Ask these questions:
"Who's your current internet provider?"
"Do you have cable or satellite TV? Which provider?"
"What streaming services do you subscribe to?"
"How many people are in your household?"
"What's your total monthly bill for all these services combined?"
Once you know what they're paying, you can build a bundle that saves them money while increasing your revenue.
The Value Proposition
The pitch: "Right now, you're paying $80 for wireless, $70 for internet, and $100 for TV—that's $250 per month across three different bills. If you bundle everything with Xfinity, I can get you wireless, internet, and TV for $180 per month—that's $70 in savings every month, or $840 per year. Plus, you only have one bill to manage, and if you ever have an issue, you call one company instead of three."
Why this works: You're framing the bundle as a cost-saving, convenience-enhancing solution—not just another upsell.
The Objection Handling
Objection: "I don't want to be locked into a contract."
Response: "I totally understand. The good news is that most of our bundles don't require a long-term contract—you can cancel anytime. But here's the thing: once you see how much you're saving and how convenient it is to have everything on one bill, you're not going to want to cancel."
Objection: "I'm happy with my current providers."
Response: "That's great! But let me ask you this: are you happy with paying $250 per month when you could be paying $180 for the same services? Even if you love your current providers, saving $840 per year is worth considering, right?"
Objection: "I don't watch much TV."
Response: "No problem! We can skip the TV and just bundle your wireless and internet. That'll still save you money, and if you ever decide you want to add streaming services like Peacock, Netflix, or Hulu, we can do that anytime."
Marketing Convergence Bundles in Your Store
In-Store Signage
Create eye-catching signage that highlights bundle savings:
"Bundle Wireless + Internet + TV and Save $70/Month!"
"Get Xfinity Mobile for $15/Line When You Bundle with Xfinity Internet!"
"Switch to AT&T and Get DIRECTV + Wireless for One Low Price!"
Social Media Campaigns
Post bundle offers on Facebook, Instagram, and local community groups:
"Tired of juggling multiple bills? Bundle your wireless, internet, and TV with us and save big!"
"New Year, New Savings! Switch to [Your Store] and get wireless + internet + TV for $180/month!"
"Sports fans: Get DIRECTV with Peacock channels + unlimited wireless for one low price!"
Email Campaigns
Send targeted emails to your existing customer base:
Subject: "You're Overpaying for Wireless + Internet + TV"
Body: "Did you know you could save $70+ per month by bundling your services? Come into our store this week and let us show you how much you could be saving."
Referral Incentives
Offer existing customers a $50 gift card for every friend or family member they refer who signs up for a convergence bundle. Word-of-mouth is powerful, and incentivizing referrals can drive significant new business.
Leveraging Streaming Devices and Accessories
Stock Streaming Devices
Many customers are cutting the cord and moving to streaming-only setups. Make sure you have inventory from trusted distributors:
Roku: Budget-friendly, user-friendly, massive app library
Amazon Fire TV: Alexa integration, strong Amazon ecosystem
Apple TV 4K: Premium option for Apple ecosystem users
Google Chromecast: Affordable, works seamlessly with Google Home
The pitch: "You're switching to streaming? Great! Let me set you up with a Roku and show you how to get all your favorite channels without cable. Plus, I'll help you bundle it with your wireless plan for even more savings."
Bundle Accessories with Every Sale
Don't forget to upsell accessories from accessories distributors and electronics distributors:
HDMI cables for connecting streaming devices
Universal remotes for managing multiple devices
Smart home devices like smart speakers and hubs
Wi-Fi routers and mesh systems for better streaming performance
The Bigger Picture: Why Convergence Is the Future
Customers Want Simplicity
Managing multiple bills, multiple customer service contacts, and multiple accounts is exhausting. Customers increasingly want one provider, one bill, and one point of contact for all their connectivity needs. Convergence bundling delivers that simplicity.
Competition Is Intensifying
Cable companies like Xfinity and Spectrum are aggressively pushing into wireless. Wireless carriers like AT&T, Verizon, and T-Mobile are pushing into home internet and TV. The lines between industries are blurring, and the winners will be the dealers who can sell across all categories.
Margins Are Better on Bundles
Selling a single wireless line might net you $50-100 in commission. But selling a convergence bundle (wireless + internet + TV) can net you $200-400 or more. The economics of bundling are far superior to selling single services.
Retention Is Everything
Customer acquisition costs are rising. Retaining existing customers is far more profitable than constantly chasing new ones. Convergence bundles lock customers in and dramatically reduce churn, which means more predictable, sustainable revenue for your business.
Final Thoughts: Don't Miss the Convergence Wave
DIRECTV's addition of Peacock channels is a small but significant example of how the industry is moving toward integrated, bundled experiences. Customers don't want to manage five different apps, three different bills, and two different customer service numbers—they want simplicity, savings, and seamless experiences.
Wireless dealers who embrace the directv peacock bundle wireless dealers convergence sales model will thrive. Those who continue to sell wireless in isolation will struggle to compete with cable companies, carriers, and online-only competitors who are already offering bundled solutions.
Action steps for wireless dealers:
Evaluate your convergence partnerships: Are you selling Xfinity Mobile, Spectrum Mobile, or other convergence bundles? If not, start now.
Train your team on bundle selling: Make sure your staff can confidently pitch wireless + internet + TV packages and handle objections.
Stock streaming devices and accessories: Partner with Roku distributors, Amazon Fire TV distributors, and electronics distributors to offer complete solutions.
Market your bundles aggressively: Use in-store signage, social media, email campaigns, and referral incentives to drive bundle sales.
Track your bundle attach rate: Measure how many customers are buying bundles vs. single services, and optimize your sales process accordingly.
The future of wireless retail is convergence. Dealers who adapt will dominate their markets. Those who don't will be left behind.
Ready to start selling convergence bundles? Explore partnerships with Xfinity Mobile master agents, DIRECTV master agents, Spectrum master agents, and streaming device distributors to build a competitive advantage in 2025 and beyond.
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