Roku 100 million households is a big milestone—and a clear signal that streaming is now the default for many families. For wireless dealers, this is not just “TV news.” It’s a retail opportunity to sell the streaming experience: devices, accessories, and (most importantly) reliable home Wi‑Fi that prevents buffering and complaints. Use a quick “Streaming Setup Check” to match the customer’s TVs, internet, and viewing habits to a no-surprises setup.