The Verizon Unlimited Ultimate price increase is a churn-risk moment: customers feel blindsided and start shopping. Dealers can win by running a 5-minute Bill Shock Review: what changed, when it hits, and whether the plan still fits (hotspot, travel, premium data, perks). Then offer a simple ladder: keep Ultimate (if benefits are used), step down to a lower tier, or switch if the math doesn’t work. Close with a written “What’s Included” receipt and a 30-day bill check-in.