T-Mobile’s “Super Essentials Saver” is a Walmart-exclusive plan for new customers that undercuts Essentials pricing: $25/line with AutoPay ($30 without), includes 50GB premium data then deprioritization, Canada/Mexico coverage, and T-Mobile Tuesdays—BUT it’s limited to two lines, has no phone promos, and taxes/fees aren’t included. Dealers can win by packaging BYOD activation + transfer + accessories.

Verizon quietly pulled its 3-year price lock guarantee from myPlan mobile plans around the launch of its Simplicity plan (home internet price lock still remains). Customers who joined on/after June 16, 2026 may no longer have price protection. Dealers should use this moment to run “price-lock proof” audits, document plan terms, and offer a clear “stay vs switch” menu before the next bill surprise.

T-Mobile’s forced plan migrations are triggering real sticker shock for longtime customers—some say bills jumped from under $50 to $200–$300. A reader poll shows 62% plan to leave immediately. For dealers, this is a prime moment to run plan audits, prevent churn with “stay” options, and capture switchers with MVNO and prepaid alternatives.