If speed is no longer “super important” for T-Mobile, that’s actually a dealer-friendly story—because most customers don’t buy raw speed, they buy consistency: calls that don’t drop, video that doesn’t buffer, and data that works in the places they live and work. Dealers can use this to shift conversations from speed tests to outcomes with a 7-minute Reliability Fit Check (home/work/travel + indoor issues), then sell practical bundles