A new postpaid wireless monthly fee in one state is the kind of “small line item” that creates big customer anger—because it feels sneaky. Dealers can win by getting ahead of bill shock: explain what the fee is (state-specific), who it applies to, and when it starts. Then run a 7-minute Bill & Plan Audit: discounts, autopay, lines, insurance, hotspot, and usage. If the customer’s value is slipping, offer a clean alternative (prepaid/value plans, multi-line bundles, or a switc