CTIA reports US wireless data usage reached 159.3 trillion MB in 2026—still a record, but the year-over-year growth rate has slowed versus recent years. CTIA forecasts demand could be 4x higher by 2032, with AI traffic growing faster than traditional usage. Dealers should pivot from “more data” hype to “better experience” selling: Wi‑Fi offload, device upgrades, fixed wireless comparisons, and connected-device bundles.

Verizon 50 terabytes mobile data per 90 minutes is a loud signal: stadium season is a stress test for networks and phones. Customers want to post, stream, message, and find friends in packed venues—then get frustrated when speeds drop or batteries die. Dealers can win with an Event Readiness Check: confirm the customer’s device, power plan, and expectations, then bundle the essentials (power bank, fast charger, rugged case) and recommend backup connectivity options where appr