A Counterpoint Research forecast says Apple is poised for record market share in 2026 across multiple categories—even as some iPads and MacBooks just got more expensive. iPhone shipments are projected to stay flat vs 2025, but Apple’s smartphone share could rise from 23% to 25% as rivals face double‑digit declines. iPads could account for nearly 40% of global tablet sales, Macs could jump from 9% to 12% share with 23% shipment growth despite an 11% laptop market decline