If over a third of households in one U.S. region still keep landlines, that’s not old-fashioned behavior—it’s a trust signal. People keep landlines for reliability, familiarity, and emergency peace of mind. Dealers can use this to sell simple home phone alternatives: easy-to-use wireless home phone setups, backup power, large-button devices, and a written “how it works in an outage” explanation. The win is not pushing people off landlines fast—it’s replacing certainty with ce