A new report ties rising customer frustration to telcos shrinking human support while pushing digital-first tools. Deutsche Telekom’s Q2 2026 report shows T-Mobile US full-time employees fell from 70,036 (end of 2025) to 65,365 (end of June 2026)—about 4,700 fewer people (a 6.7% drop). At the same time, T-Mobile is pushing customers toward the T‑Life app for upgrades and account actions. Dealers should treat this as a “support gap” opportunity: sell paid setup, bill audits, a