Verizon is now offering free lines to select customers—a strategy borrowed directly from T-Mobile's playbook. The promotion offers an Unlimited Welcome line free for 36 months to qualifying customers on Unlimited plans. Available via the My Verizon app, the BYOD-only deal requires autopay and paperless billing. For wireless dealers, this represents a major opportunity.

T-Mobile just launched a new "Line On Us" promotion for December 2025, offering select customers a free additional line with no device purchase required. The promo, called "Loyalty BYOD Dec 2025," requires at least 2 paid lines and is BYOD-only. For wireless dealers, this is a powerful retention and upsell tool—here's how to leverage it for maximum sales impact.