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Verizon wants to end device subsidies: why iPhone 18 Pro deals may not last (and what dealers should do)
Verizon CEO Dan Schulman says he’s pushing a more disciplined, efficiency-first Verizon—after layoffs and cost-cutting targets—raising the possibility the carrier could reduce or end device subsidies and discounted handsets. If subsidies shrink, the postpaid value equation changes fast, pushing more customers toward prepaid/BYOD. Dealers should prepare with upgrade readiness services, trade-in prep, and a “postpaid vs prepaid” savings audit.

Wireless Dealer Group
8 hours ago2 min read







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