DIRECTV is raising prices again in 2026, putting pressure on subscribers. Wireless dealers can capitalize by offering streaming bundles, device upgrades, and cord-cutting solutions to win customers ready to switch.

AT&T is pursuing Blue Ridge Wireless’s 3.45 GHz spectrum to strengthen its 5G network. Dealers can expect expanded coverage, faster speeds, and more device upgrade opportunities—especially in underserved and rural markets.

Samsung’s Galaxy S26 debuts at the same price as last year’s S25, making premium upgrades more accessible. Wireless dealers can use this pricing stability to drive trade-ins, target value-focused buyers, and bundle more accessories for higher margins.

Verizon could phase out technologies not earning their keep in 2026, impacting devices, plans, and dealer support. Wireless dealers must prepare for network changes, customer upgrades, and new sales opportunities as Verizon focuses on profitable, next-gen solutions.