CTIA reports US wireless data usage reached 159.3 trillion MB in 2026—still a record, but the year-over-year growth rate has slowed versus recent years. CTIA forecasts demand could be 4x higher by 2032, with AI traffic growing faster than traditional usage. Dealers should pivot from “more data” hype to “better experience” selling: Wi‑Fi offload, device upgrades, fixed wireless comparisons, and connected-device bundles.