While the Big 3 push customers toward app-first service, Consumer Cellular is leaning the other way—opening larger stores designed for comfort and high-touch help. CEO Ed Evans says forced app downloads in-store (like requiring T‑Life before speaking to a rep) are driving an uptick in ports, especially from T-Mobile. Consumer Cellular has opened its 100th store, targets ~120 by year-end, and focuses on an older customer base (avg age 66–67), including a 75+ brand with plans s

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Consumer Cellular’s 2026 unlimited plan price cut will pull in value shoppers—especially seniors and budget-focused families. Wireless dealers can compete by running a simple “bill + usage audit,” offering value-first plan options, and bundling easy-setup phones, protection, and in-store support that reduces churn and returns.