Perks sell plans—but perks with hidden costs create the #1 dealer headache: bill shock. If customers don’t understand which perks are included, which are discounted, and which turn into paid add-ons later, they blame the store. Dealers can prevent this with a 7-minute Perk Cost Audit: list every perk, confirm the real monthly price after promos, and write a “steady-state” monthly total in plain English. Then upsell what customers actually want: reliable streaming + no-bufferi