While the Big 3 push customers toward app-first service, Consumer Cellular is leaning the other way—opening larger stores designed for comfort and high-touch help. CEO Ed Evans says forced app downloads in-store (like requiring T‑Life before speaking to a rep) are driving an uptick in ports, especially from T-Mobile. Consumer Cellular has opened its 100th store, targets ~120 by year-end, and focuses on an older customer base (avg age 66–67), including a 75+ brand with plans s

T-Life gets heavy criticism as T-Mobile pushes app-first customer service, but new satisfaction data suggests the picture is more mixed. J.D. Power’s wireless satisfaction study found app login satisfaction averaged 681 points—38 points higher than carrier websites. A poll cited in reporting also shows a split: many say they’d consider switching, but a meaningful share says T‑Life works fine. Here’s how dealers should handle the shift.