New 6G spectrum studies in the U.S. will spark customer questions like “Should I wait for 6G?” Dealers should keep it simple: studies are early-stage planning, not a consumer launch. The dealer win is to future-proof customers now with 5G performance (right device + plan) and reliable connectivity (mesh Wi‑Fi, hotspot/backup). For business accounts, position “6G-ready thinking” as better network resilience today: multi-carrier options, failover internet, and device lifecycle

T-Mobile framing 6G as connectivity not just for people—but for AI robots—signals where the next revenue wave is headed: business connectivity, IoT, and connected devices that “work on their own.” Wireless dealers can get ahead by building an IoT readiness pitch: add-on data lines, device management basics, and bundles for small businesses (routers/hotspots, backup connectivity, and setup). The dealers who learn “machines as customers” early will win.