Introduction: Why Trade-Ins Are a Game-Changer for Your Store Trade-ins are one of the fastest ways to close more phone upgrades and bring customers back into your store. There’s a reason the major carriers push trade-in offers in almost every ad: they work . Trade-ins reduce sticker shock, make upgrades feel affordable, and give customers a clear reason to walk into a store instead of just browsing online. For independent wireless retailers, prepaid stores, and repair shops,